The reasons for the drop of the red line and the steady rise of the grey line on today’s chart are perhaps too numerous to count.
Additional product for one brand. Less intervention at another.
A move toward high-riding vehicles helped one brand. A move away from traditional cars harmed the other. These two factors are made all the more apparent when one brand employs a full lineup of SUVs/crossovers and the other has yet to bring its first utility vehicle to market.
One brand’s message has been artfully constructed over a few decades; the other’s has been muddied for at least a generation. (Read More…)














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