When China’s Chery announced last December that they would be will be the first ever Chinese brand to enter the venerable Dakar Rally, a lot of people said: “Yeah, sure. Chinese cars, in the Dakar? Don’t they fall apart when they leave the lot?”

Chery’s team didn’t win, but they survived. (Read More…)

No, it’s not an Infiniti, and yes, it is Chinese. Chery’s M14 is testing in UK, reports China Car Times, where Lotus is reportedly helping tune the engine and suspension settings.

China’s Chery will be the first ever Chinese brand to enter the venerable Dakar Rally.

After the Paris-Dakar Rally had been canceled in 2008 for fear of terrorist attacks, the world’s roughest race moved to South America in 2009. For good, as it seems. The 2010 edition will start on New Year’s Day in Buenos Aires, to return (with a considerably thinned-out field) to Buenos Aires on January 16. The route is some 9,000km/5600m long. Four of the 14 legs of the race will be spent in the Atacama Desert. The Andes will be crossed two times at altitudes of about 4,700m. Team Chery will send 4 cars:
(Read More…)

In Italian tradition, there’s not a lot of love lost between the Southern and Northern parts of the country. In part, because the North has always held the majority of the wealth and in part, because the two cultures are so very different. In this light, Sergio Marchionne’s plans, straight from Fiat’s Turin headquarters, to end production at their plant in Sicily, probably didn’t do much to help North-South relations. But don’t worry, the Italian government (and possibly Indian automakers) are here to help. The Times of India reports that the minister for economic development, Claudio Scajola, invited Indian firms to invest in the Italian automotive industry. More specifically, the invite was to take over Fiat’s unprofitable car unit in Sicily, which is being eyed for closure. “We are absolutely happy and open to any Indian investment in the automotive industry as well as in any other industry,” Claudio Scajola told reporters in Mumbai. “We do hope that Indian investors come to Italy.” Tata Motors declined to comment and Mahindra & Mahindra said they do not comment on speculation. Chinese firm Chery has denied being in talks to buy the plant. Looks like Claudio Scajalo needs a harder sell to bring those Asians westward.

We got a good giggle (and several excellent limericks) out of Chery’s Bentley-aping Riich brand logo back in March, so we thought we’d show off a peek at what qualifies as upmarket for Chery. Priced at about $8,165, the Riich X1 makes do with an 84 hp, 1.3 liter engine which motivates the tiny crossover to 60 mph in a very un-upmarket 16 seconds. Which is no big deal, considering top speed is rated at about 93 mph. The X1 does offer alloy wheels, climate control, parking sensors and mp3 connectivity though. As tempting as it is to simply laugh off at the Chinese version of upmarket branding, a look at this advertisement for the X1’s sibling, the Riich M1, shows a young professional-oriented vibrancy that’s become rare in US-market auto advertising. What the Chinese market clearly lacks in technology and expectation, it makes up for with an enthusiasm born of seemingly limitless potential. [via Automotorundsport.de]