Tag: Chevrolet

By on September 3, 2011

Poor Jacqui. Her ’64 Chevelle sedan looked great with her name on the trunklid, surrounded by airbrushed vines and flowers. Then the mean tow-truck man showed up and hauled it away. (Read More…)

By on August 30, 2011

Back in the grimmest part of the Malaise Era, most Chevette shoppers knew exactly what they wanted: a really, really cheap car. You don’t find many Chevettes with a factory AM/FM radio, or remote mirrors, or even an automatic transmission. A Chevette with all those options and air conditioning to boot? This is a junkyard first for me. (Read More…)

By on August 25, 2011

Last week, the Impala roared into 1992 with more refinements and spun quite a few digits on its Buick odometer. Late in ’92, with Bill Clinton packing up his Astroturf-enhanced El Camino and heading for the White House and the days getting shorter, I decided to celebrate my escape from the looming menace of an academic career by tricking out the Impala’s hood with some Fiat X1/9-sourced scoops… and getting back to Interstate 5, where I belonged. (Read More…)

By on August 19, 2011

Volt owners gather before their parade down Woodward

Photos courtesy of Cars In Depth

As part of the festivities surrounding the Woodward Dream Cruise, GM organized a parade down Woodward and back up again made up of 50 Chevy Volts driven to the event by their owners, at their own expense, from around the country. As far as car company promotional events go it was fairly low key (I was asked not to publicize the pre-parade reception for the owners) but it was clearly a high priority item for GM. The Volt marketing team was out in force and they brought in NASCAR champions Jeff Gordon and Jimmie Johnson, who are racing at Michigan International Speedway this weekend, to wave green flags at the start of the Volt parade. Gordon and Johnson both own Chevy dealerships and they both personally own Chevy Volts. They race for Rick Hendricks, who owns quite a few Chevy (and other GM) stores himself. There were news teams from at least two of the Detroit tv stations and a satellite truck that I believe was used for a national network or cable interview of the NASCAR drivers. GM also brought out a number of pace cars from their private stash of Camaros, Corvettes and even one Chevy SSR that paced races at Indianapolis and Daytona. There was also the ZR1 that set a lap record for production cars at the Nurburgring. Marketing being what it is, the parade also included 2 squadrons of Chevy’s most recent new product, the Camaro convertible and the subcompact Sonic. There were 100 cars in total, one for each year in Chevy’s current centennial.

There were t-shirts and baseball caps for the guests, and the Volt owners each got a nice die cast model of their car, but the Volt owners weren’t there for the swag or for autographs, though they eagerly accepted both. The Volt owners were there because they really, really, really like their cars.

(Read More…)

By on August 18, 2011

IntroductionPart 1Part 2Part 3Part 4Part 5Part 6Part 7Part 8 • Part 9 • Part 10
Once the Impala had been modified sufficiently to function as a 1992-grade daily driver, the long-term project of converting it into an art car that drew upon the Holy Trinity of American Car Archetypes (drive-by-shooting ghetto hooptie, official vehicle, redneck street racer) took on less urgency; I planned to “finish the work of art,” whatever that meant, but along the way I’d created an excellent road car. And when you have an excellent road car, you have no choice but to hit the road. (Read More…)

By on August 16, 2011

With Chevrolet already offering a Cruze Eco, WardsAuto reports that the forthcoming Cruze diesel made a case for itself based on attributes that go beyond mere efficiency. Which is interesting because a GM source tells Wards that the Cruze diesel will get around 50 MPG on the freeway… and unlike the Eco, it will achieve that high number with an automatic transmission (the Cruze Eco’s 42 MPG highway rating is only for manual transmission models). Equally importantly, the oil-burning Cruze will return better performance alongside better efficiency, with 147 HP and 236 lb-ft, compared to the 1.4T engine’s 138 HP and 148 lb-ft, which would make it the performance model of the range… which some say is just what the Cruze needs.

Joseph Lescota, chair of the Automotive Marketing Management Dept. at Northwood University in Midland, MI, thinks a diesel Cruze will draw buyers.

“Chevrolet has a great price-point vehicle that has tremendous eye appeal and options but may not meet the performance needs of a select market group,” he tells Ward’s.

A diesel version would hit that group between the eyes by adding a sturdy engine, extra torque and top-end performance to the mix, he says.

GM executives meanwhile highlight the diesel option’s value as what GM North America boss Mark Reuss calls “a hedge against the unknown.” Only three percent of current US sales are of diesels, but as American brands start rolling the oil-burning options out, and as Americans are exposed to their higher performance and efficiency, that segment could just grow. After all, who doesn’t want more performance and more efficiency for a mere $1k-$4k premium?

By on August 14, 2011

Chevrolet has big plans for Germany. “Mid-term” one percent market share will be in Chevy’s crosshairs, says Automobilwoche [sub]. “We have a realistic chance to reach that level, which is very important for a German importer,“ Chevy’s Germany-chief Steffen Raschig told Automobilwoche. “This is my main target.“

He is aiming low. (Read More…)

By on August 12, 2011

If you have a pulse and a willful ignorance of the local speed limit, you’re probably not interested in the Chevrolet Spark. If you’re a media-savvy hipster who’s on Facebook sixteen hours a day, you’re probably not interested in the Spark, either. If you’re a techno-geek or an eco-geek, you’re probably still not interested in the Chevrolet Spark.

If you need something to get you from point Alpha to point Beta and aren’t willing to pay too much, you might be interested in the Spark. But only after all the alternatives have been removed from your short-list as being too sensible. And even then, a lobotomy might be required to help you make up your mind.

That’s a shame, because the Spark isn’t really that bad.

(Read More…)

By on August 12, 2011

Good news for Opel workers: They could all get Chevys, and GM CEO Dan Akerson won’t sell them down the river, to China, to Korea, or god forbid to Wolfsburg. “We would never give Opel away. Opel contributes to our global size and is not for sale, end of discussion,” Akerson told Germany’s Financial Times Deutschland. An unambiguous statement. Opel workers would have loved to hear it a bit earlier. But better late than Hyundai.

Akerson had more news. Some good. Some, well, you decide … (Read More…)

By on August 8, 2011

IntroductionPart 1Part 2Part 3Part 4Part 5Part 6Part 7 • Part 8 • Part 9Part 10
In the last Impala Hell Project episode, the now-disc-brake-equipped Chevy and I hit Interstate 5 for some Generation X-style road tripping. Through late 1991 I continued my process of junkyard upgrades, and the car racked up some serious highway miles. (Read More…)

By on August 5, 2011

For most Americans, the term “small car” typically refers to a C-segment sedan like the Honda Civic or Ford Focus, cars that now qualify as midsizers in many key metrics. Subcompact, or B-segment cars are generally considered the smallest of the small, as their name implies… but ask an American to describe a car smaller than a subcompact, and they’ll likely look at you quizzically before hesitantly suggesting “Smart car?” Yes, the A-Segment, known in Europe as the “City Car” or Microcar” class, is such a rarity in the US that it’s basically synonymous with the one car “competing” in it (Fiat’s 500 hasn’t quite broken into the public consciousness yet).

But, with Chevy execs confirming once and for all that the on-again-off-again (for the US) Chevy Spark (a.k.a. Daewoo Matiz Creative) will in fact be sold in the US (likely as a 2013 model) early next year, the American A-segment is about to get a whole lot of attention. But the question is this: does the fact that America’s first new A-segment car in a decade is a Chevy help or hurt the segment’s chances (consider that previous US A-segment cars like the 500 and Smart are positioned as premium offerings)? Is this car, with its 80 HP/82 lb-ft, 1.2 liter engine a pioneering game-changer that will introduce America to a whole new world of tiny cars, or is it just CAFE compliance fodder? One thing is for certain: everyone from Hyundai to Ford (which have the i10 and Ka waiting in the wings) is going to be watching the Spark with great interest.

By on August 4, 2011


The Organizer’s Choice, which goes to the team that most epitomizes what LeMons racing is all about, is one of the trophies that many teams chase for years. You can take the Org Choice home by racing a monstrous piece of rolling sculpture, dressing the team up in ridiculous costumes and having them stay in their bewildering roles all weekend, slogging through an all-weekend death march to keep a never-belonged-on-a-race-track car in semi-trackworthy condition, or some combination of all of the above. The LeMons HQ staff chooses the Org Choice recipient via a highly scientific procedure involving a lot of shouting and hand-waving during the panic-stricken, million-things-to-get-done 20 minutes before we drop the checkered flag on Sunday; sometimes the decision is an easy no-doubter, but other times we’re ready to tear out our spleens using rusty bottle openers, so agonizing is the choice. The Organizer’s Choice decision at the Detroit Irony 24 Hours of LeMons, a few weeks back, was definitely of the latter type. (Read More…)

By on August 2, 2011

IntroductionPart 1Part 2Part 3Part 4Part 5Part 6 • Part 7 • Part 8

After installing a junkyard-centric, street-sign-based instrument panel and 20-pound “pullout sound system,” I hit the streets on my post-college-graduation job search. After all, with a newly-minted degree from the University of California in hand and the Bay Area from San Francisco to Concord, Santa Rosa to San Jose as my search area, I’d soon be raking in sufficient Benjamins to install a 6-71-blown 427 in my Chevy, right? Short answer, learned after several hundred increasingly grim job interviews: no. I really feel for today’s recent college grads, since I had it easy compared to what you poor 22-year-old, in-student-loan-debt-up-to-your-nodules bastids are facing… but still, with no income other than the occasional junkyard-wrenchin-fer-cash gig and death-to-soul office temping (more on that later) showing up for me, I felt the abyss (i.e. graduate school) looming ever closer. What to do? Hit the highway! (Read More…)

By on July 22, 2011


When we last saw the 1965 Impala Hell Project, it was the fall of 1990 and I was installing headers, dual exhaust, and a TH350 transmission in place of the original Powerglide. The car drove pretty well with those upgrades, but the fact that the entire instrument panel (except for the oil pressure idiot light) was kaput became quite an annoyance. Was the engine running hot? Was I going 80 in a 45 zone? How much gas do I have? Those questions remained mysteries, and finding functioning replacement parts for a then-26-year-old car in the junkyard would be tough. I had a solution, however; scavenging Pick-Your-Part for instrument-panel components on Half Price Day weekends and building my own instrument panel from scratch. (Read More…)

By on July 21, 2011

The word “truth” in our title has long been a cudgel for our critics, who, finding fault with our analysis, condemn us for failing to publish their version of the truth. But, as I’ve steadfastly maintained since taking up TTAC’s editorial reins, we do not hold ourselves up as the sole source of truth. Rather, by provoking an engaging discussion, we hope that our readers will use our posts as a jumping-off point to debate the issue at hand with vigor. The truth, as I find myself saying again and again, is a journey, not a destination.

Accordingly, I’m always thrilled when manufacturers read our pieces and offer up their own counterpoint to the discussion, broadening our understanding of the issue at hand and moving the conversation forward. One of my posts from yesterday, which examined GM’s decision to invest in full-sized truck production in the midst of CAFE negotiations and an inventory backlog, has drawn just such a thoughtful response from GM’s Tom Wilkinson, which is published after the jump. It provides some inside perspective on GM’s decision to move forward with the next generation of full-sized pickups, and is a great example of the kind of conversations that TTAC hopes to start every day.
(Read More…)

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