If you have a pulse and a willful ignorance of the local speed limit, you’re probably not interested in the Chevrolet Spark. If you’re a media-savvy hipster who’s on Facebook sixteen hours a day, you’re probably not interested in the Spark, either. If you’re a techno-geek or an eco-geek, you’re probably still not interested in the Chevrolet Spark.

If you need something to get you from point Alpha to point Beta and aren’t willing to pay too much, you might be interested in the Spark. But only after all the alternatives have been removed from your short-list as being too sensible. And even then, a lobotomy might be required to help you make up your mind.

That’s a shame, because the Spark isn’t really that bad.

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TTAC Commentator Silent Ricochet writes:

Hey Sajeev, it’s been a long time since I sent my first email about my 2002 Cavalier Z24 making rattling noises at low RPM. The noise has since then gotten slightly more noticeable and I finally decided to take some action and really look into it. As a quick refresher, in First and Second gear, between 1500 and 2000RPM under moderate throttle, the car will make an awful rattling noise, like that of pennies in a coffee can kind of noise.

After looking at several cavalier and J-Body forums I stumbled upon a ridiculously popular thread that contained all the information I would ever need…

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For a vehicle named after a unit of measure, the Chevrolet Volt is a difficult car to pin down. From its drivetrain to its efficiency rating, the Volt defies categorization. From price point to performance, it defies comparison. It’s a rolling contradiction, this car, part electric car and part gas-burner, part high-concept moonshot and part workmanlike commuter. And yet for all its mysteries, contradictions and (yes) compromises, the Volt is also a deceptively simple car to use. Which makes it what exactly?

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The third-generation Camaro, so much swoopier than anything else on the road back in 1982, looked more like a concept car than a production car. The throaty V8, though pitifully weak by today’s standards, at the time was easily capable of getting a 14-year-old’s pulse racing. Some critics dinged the car for its impractical packaging, size, and weight, but I didn’t care. I wanted one, badly. Never did get one. By the time I could afford a Camaro, I agreed with the critics. From frenzied test drives in the Toyota Corolla GT-S and Honda CRX I learned the joys of high-revving multi-valve engines and agile handling. GM recently introduced a fifth-generation Camaro. What has it learned in the last 28 years?
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GM has released the following statement on its apparent decision to discontinue use of the term “Chevy” in communications.

DETROIT — Today’s emotional debate over a poorly worded memo on our use of the Chevrolet brand is a good reminder of how passionately people feel about Chevrolet.  It is a passion we share and one we do not take for granted.

We love Chevy.  In no way are we discouraging customers or fans from using the name.  We deeply appreciate the emotional connections that millions of people have for Chevrolet and its products.

In global markets, we are establishing a significant presence for Chevrolet, and need to move toward a consistent brand name for advertising and marketing purposes.  The memo in question was one step in that process.

We hope people around the world will continue to fall in love with Chevrolets and smile when they call their favorite car, truck or crossover  “Chevy.”

So, GM’s ban on use of the term “Chevy” hasn’t quite taken effect yet. Above is an image of the front page at Chevrolet.com, and clearly there are still a number of references to the old abbreviation. And no wonder: the term “Chevy” has been a mainstay of Chevrolet’s advertising from time immemorial… up until very recently, you could even catch Chevy ads that never used the whole word “Chevrolet.” We’ve assembled a few ads featuring the word “Chevy” throughout the years, and we present them now in memoriam of a convenient and iconic nickname.

We’d ask that whether you’re talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward. When you look at the most recognized brands throughout the world, such as Coke or Apple for instance, one of the things they all focus on is the consistency of their branding. Why is this consistency so important? The more consistent a brand becomes, the more prominent and recognizable it is with the consumer.

From a GM memo, signed by Alan Batey, vice president for Chevrolet sales and service, and Jim Campbell, Chevrolet’s vice president for marketing [via NY Times]. Chevrolet spokesfolks confirm the decision to abandon “Chevy,” saying the move comes from Chevrolet’s new ad agency of record, Goodby Silverstein. Chevrolet employees are reportedly already using a “Chevy Can,” similar to a “Cuss Can,” in which employees must deposit a quarter every time they say “Chevy” instead of “Chevrolet.” They’re serious about this thing.

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Look at the picture above. Now pretend it’s your rearview mirror. That giant set of batwings is right behind you and gaining; now it pulls into the fast lane. A couple of teenagers grin as they zip by you ass-backwards at seventy miles an hour. The front grille of the ’59 Chevy slowly recedes in the distance ahead. If you spent any time on the roads of Cincinnati around 1969, this may well have happened to you.

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