The rise of low-cost cars has captured our attention at TTAC for more than just our love of obscure cars. With mainstream brands being hollowed out in Europe, low-cost cars are becoming the new default choice for the 99 percent, and making them profitably presents an even greater challenge. While Dacia and Datsun get a lot of attention around here, we have to give credit to Chrysler for their novel approach to the low-cost car, long before the Sandero was even a glimmer in James May’s eye. (Read More…)
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