The demand for executive limousines in North America was once satisfied by OEM-lengthened versions of domestic sedans. The Detroit Three built them in-house, or sent regular cars to a domestic coach builder. The lengthened cars were then sold via the regular dealership network. The desired buyer was a wealthy customer who’d have a driver for their daily conveyance. By the Eighties, the limousine market shifted in favor of coming with length: Stretch limousines were in demand. Independent companies built super-extended wheelbase cars for livery-type needs. The factory limousine car market faded away as business magnates chose standard sedans, or long-wheelbase offerings that were not limousines.
But there were one or two holdouts in the factory limousine marketplace, and today’s Rare Ride is one such car. It’s the Chrysler Executive from 1983.


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