Tag: Chrysler

By on April 13, 2016

K-car Superstar

Hump Day can be a drag, but nothing puts a smile on the faces of hard-working Americans like value-laden Chrysler Corporation compacts and telling OPEC to go screw themselves.

While diving deep into the YouTube wormhole the other day, a promotional music video for the 1981 Plymouth Reliant and Dodge Aries twins reared its patriotic head.

It needs to be shared. (Read More…)

By on April 9, 2016

Gaffigan Pacifica ad

Chrysler needed a pitchman who could rally a nation of parents around its all-important 2017 Pacifica minivan, so it called on Jim Gaffigan.

In a series of new commercials released by Fiat Chrysler Automobiles, the deadpan “everyman” stand-up comic talks up the Pacifica’s ability to improve one’s “dad brand.”

Gaffigan, known for refraining from profanity while practicing the time-honored art of observational humor, comes across as vaguely narcissistic and aloof in the ads, often forgetting the names of his own kids and watching video clips of himself on the Pacifica’s flip-up seatback monitors.

(Read More…)

By on April 6, 2016

FCA US LLC HQ WTFBBQ

The Sterling Heights, Michigan facility that manufactures the Chrysler 200 will have its output halved this summer, with about 1,420 workers laid off indefinitely as a result, reports the Detroit News.

Both production lines of the midsize sedan were idled for nine weeks earlier this year to compensate for an inventory glut and low demand. Now, only one line will stay open, employing about 1,900 workers.

(Read More…)

By on April 6, 2016

2016 Jeep Grand Cherokee Summit, Image: FCA

At Fiat Chrysler Automobiles, this much we know: 72 consecutive months of year-over-year U.S. growth, a market share increase in the United States from 9.4 percent to 12.8 percent between 2010 and 2015, routine record-setting U.S. sales performances at Jeep, and an overarching “light truck” division that now produces more than four out of every five U.S. sales for the automaker.

Chapter 11 reorganization was undoubtedly a painful process — bankruptcy isn’t supposed to tickle. And because of reliability woes, frequent Alfa Romeo delays, and poor passenger car demand, there are serious doubts about the automaker’s long-term plans.

Yet only a few quick glances at an FCA U.S. monthly sales report are necessary for observers to replace concerns with applause, at least in the here and now. The rate of growth is staggering. The U.S. auto industry grew its volume by 37 percent between 2011 and 2015, a period during which FCA — and formerly the Chrysler Group — grew 64 percent. (Read More…)

By on March 31, 2016

Chrysler 300M, Image: © 2015 Thomas Kreutzer/The Truth About Cars

The shopping center had seen better days.

Most of its smaller spaces were vacant, long since abandoned with only the leaves left scuttling about on the breeze to give the empty storefronts the illusion of life. Now, only the anchor stores remained. On one end of the complex, a dollar store. It somehow managed to look even more run down than most and had perhaps a dozen cars parked out front. At the other end, a cut rate supermarket — one of those places that sell mostly canned food and dried goods on the verge of expiry — had a dozen more cars sitting at its doors.

Much to my disappointment, a Chrysler 300M was among them. (Read More…)

By on March 31, 2016

2016 Volkswagen Passat (1 of 14)

Volkswagen shareholders are wondering if they’ll be receiving a lump of coal in their dividend stocking this year.

That, Sergio is seeking a partner (but not those French guys), NASCAR’s Derek White is in trouble north of the border, GM seals the deal with a startup, and no Baby Buick for you … after the break!

(Read More…)

By on March 23, 2016

2017 Chrysler 300S with Sport Appearance Packages

Chrysler’s venerable 300 has seen its fair share of wardrobe changes since debuting for the 2005 model year, and it’s now come back from the closet with more.

Not wanting to be absent from all the action happening at the New York Auto Show, Chrysler dutifully showed up to display the interior and exterior Sport Appearance Packages that will come standard on the V8-powered 2017 300S.

Dressing up a model that’s already been refreshed once since its second generation bowed five years ago can be a challenge, but the 300 is the torchbearer for the brand’s scant lineup and needs to stay visible.

(Read More…)

By on March 17, 2016

2016 Ford Explorer

Millennials are buying Ford SUVs like it’s going out of style, no doubt dismaying the friends who like to lecture people about their lifestyle on Facebook.

That, Chevrolet offers a voyeur package for its full-side pickup, Fiat Chrysler Automobiles grabs a stack of cash with both hands, Mercedes-Benz gives its midsize SUV the AMG treatment, and two more automakers eye the Formula E grid … after the break!

(Read More…)

By on March 10, 2016

2016 Fiat 500L

Fiat’s American retailers are struggling to bring in buyers as well as pay the cost of their dealerships, but help is on the way from the parents.

On March 9, Fiat Chrysler Automobiles pitched a plan to stabilize dealers, offering Fiat stores the opportunity to combine their operations with the Chrysler-Jeep-Dodge-Ram dealers many are adjacent to, Automotive News reports.

(Read More…)

By on March 7, 2016

2016 Chrysler 200S and 2016 Chrysler 200C, Image: Fiat Chrysler Automobiles North America

The midsize sedan that can’t catch a break is continuing to darken a plant where workers can’t catch a shift.

The Sterling Heights, Michigan assembly plant that produces the Chrysler 200 will remain closed for another three weeks, Automotive News reports, extending the temporary closure to a total of nine weeks.

Slow sales and a steep inventory glut are to blame for the shutdown, which was needed for supply and demand to regain equilibrium. (Read More…)

By on March 4, 2016

2016 Chrysler 200S AWD, Image: Fiat Chrysler Automobiles North America

The plan was straightforward. With demand for conventional midsize cars gradually decreasing and buyers in Fiat Chrysler’s U.S. showrooms increasingly turning to flexible Jeep SUVs, Chrysler 200 production would be temporarily shut down. Inventory was piling up. Inventory needed to be cleared out.

Rather than build more sedans, which would simply be piled up on top of existing unsold 200s, a six-week production hiatus would allow time for 200 supply and demand to realign at more realistic levels.

But the clear-out of those existing, unsold 200s — Automotive News says Chrysler had a 217-day supply of 47,000 200s at the beginning of February — isn’t having any measurable impact on 200 sales. In fact, while FCA wants to see 200s leaving showrooms in order for space to be created for new 200s once production is reignited, demand for the 200 is drying up. (Read More…)

By on March 2, 2016

2016 Ram 1500 Laramie Crew Cab 4x4 EcoDiesel

Is there a chance that a leadership change at Fiat Chrysler Automobiles reported by Automotive News could lead to an often-speculated new pickup truck?

Jeep’s longtime director Jim Morrison is leaving that post to head the Ram pickup and commercial vehicle division, replacing Bob Hegbloom, who is leaving for the global shores of Ram International.

Ram and Jeep are by far FCA’s biggest moneymakers these days, and under Morrison’s watch the Jeep brand took on new prominence by expanding its range of models, even if it meant adopting architecture sourced from (sacrilege!) Fiat.

The news of Morrison’s switch to Ram raises the question, “Is this the person who will take the Ram brand in a smaller direction?”

(Read More…)

By on March 2, 2016

Tesla Model X: Image: Tesla Motors

If you live in the north, you might consider taking your kids tobogganing on Tesla’s NASDAQ trend line.

That, GM wants less rentals, “Imported from Detroit” becomes “Deported from Auburn Hills,” automakers fear the Brexit, and rage grows around pointless concept cars … after the break!

(Read More…)

By on February 29, 2016

2016 Honda Civic Sedan, Image: © 2015 Mark Stevenson/The Truth About Cars

The CEO of Honda is pulling the car over and giving a stern lecture to the kids in the backseat.

That, a Scion gets a corporate makeover, Google goes in for autonomous feng shui, Fiat Chrysler Automobiles is drowning in modules and a famous British racetrack could get even Britisherafter the break!

(Read More…)

By on February 17, 2016

1989 Plymouth Horizon America Rear 3/4 in California junkyard, Murilee Martin/The Truth About Cars

The Dodge Omni/Plymouth Horizon (collectively known as the Omnirizon) was based on a Simca design originally intended for European use and was Chrysler’s first American built, front-wheel drive, economy car. The Omnirizon was cheap, got the job done, and sold very well, staying in the American marketplace from 1978 through to 1990 with few major changes.

We’ve seen an early Horizon and now I’ve spotted this late one in a California self-service yard. (Read More…)

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