Today Rare Rides Icons features a special Chrysler that was a car, then a brand, then a car again. Throughout its varied history, Imperial always represented the best of what Chrysler offered. First, we travel back to the Twenties.
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Minivans are rarely sexy, but that won’t stop companies from trying to make them attractive, with varying degrees of success.
The gang in Auburn Hills decided that eye-pleasing design might help the 2022 Chrysler Pacifica Hybrid capture sales. With that whole “hybrid” thing thrown in for a good measure of green cred.
The approach mostly worked, at least within the limitations that the van shape imposes on creativity. The Pacifica Hybrid is, dare I say, stylish.
Automakers Toyota and Stellantis separately announced plans to construct lithium-ion battery plants in North America on Monday. With regulatory pressures mounting, the industry has been shifting its eggs between baskets to avoid trouble. But the ultimate goal for most brands is to transition toward selling EVs, requiring meaningful action and financial expenditures on the part of manufacturers.
We’ve already seen General Motors and Ford Motor Co. squabbling over who will nestle the biggest battery facilities between America’s Frost and Sun Belts. It’s only fitting that the remnants of the Chrysler Corporation contained in Stellantis walk the path of electrification, especially now that it’s absolutely riddled with European influence. Meanwhile, Toyota is predictably exercising a bit of caution as it similarly navigates how to modernize itself via upcoming lithium-ion plants. (Read More…)
Daimler is getting cozy with Chrysler again, or at least the American side of Stellantis, so they can tackle battery development and production. Those in the know will recall that Chrysler has been passed around more than a bottle of booze at a middle school party. But its long history of partnerships also kept it in business and resulted in some of its better products.
Before the Amero-French merger that resulted in Stellantis, Fiat Chrysler Automobiles was an Italian-American company with facilities dotted around North America. Prior to that, it was known as DaimlerChrysler – resulting in the LX Platform, Pentastar V6, and a wider variety of Jeep Wranglers. Now, Chrysler’s alienated German wife has shown up on the doorstep with a wad of cash and news that she’ll be investing it into the new battery business. (Read More…)
With The General offering a costlier-than-an-S-Class Cadillac built in Turin and Hamtramck (the two assembly lines connected via custom-built 747 freighters) as well as Italianate Buicks and Oldsmobiles in the late 1980s, Lee Iacocca decided to leverage Chrysler’s investment in Maserati to create a K-Car-based Italian sports car: the TC by Maserati. Like the Allanté, Troféo, and Reatta, the TC hasn’t held its value so well over the decades, and I find the occasional example during my junkyard travels. Here’s a crashed ’91 in a yard near Denver, Colorado. (Read More…)
When it launched in 1994, the original Dodge Neon was a different kind of car – and not just because it looked fun and friendly while the outgoing Shadow it replaced was trying very hard to look sporty by the end.
It was different because of its ads, which were simple and non-threatening. The car was kept simple inside, too. A 2.0-liter engine was standard (available in 132 horsepower with a SOHC head or 150 hp with DOHC), and could be had with a 5-speed manual or 3-speed automatic transmission. You could get power front windows, but rear windows were crank-only. What’s more, the cars were genuinely fun to drive in almost any trim level, leading our very own Matthew Guy to label it as one of the best, unheralded performance cars of its day.
Which, I mean, that’s great and all. But what if Chrysler had made a different call with the Neon powertrain? What if we could go back in time again, Sam Beckett-style, and fill the space under the Neon’s hood with the 175 hp turbocharged engine from the Dodge Omni GLH-S, would that car have ended up as an “unheralded” performance car, or one of the all-time classic sport compacts?
Let’s talk it through.
In Part V of the Rare Rides series on the Eagle Premier, I mentioned an abandoned project at Chrysler called Liberty. Announced in 1985, Liberty was supposed to be a direct challenge to GM’s recently announced Saturn brand. Or it wasn’t, depending on what day of the week Liberty was addressed.
Chrysler’s PR department and CEO Lee Iacocca seemed at odds on what the Liberty project was, but they were both sure it was very important and it would build something, probably.
I’ve been meaning to cover the final Chrysler Imperial for some time now. The only Imperial featured in this series so far is a collection of the early Eighties version, which was a very expensive and complicated pet project failure of Lee Iacocca.
Today’s Imperial is the follow-up model to that boxy rear-drive PLC. Let’s check out the longest and most luxurious K-car variant ever made.
We continue our 1990s-then-2000s series today, following up the last post that featured compact American two-doors from 1998. By the late 2000s, the Escort, Neon, and Cavalier were all dead. In their place were the Focus, Caliber, and Cobalt, and not all of those had a two-door variant. That means we focus on four-doors today. Let’s go.
We’re back with more 1997 midsize sedan action in today’s edition of Buy/Drive/Burn. They’re all on the smaller end of the midsize sedan scale, all American, and crucially, all wearing semi-upmarket branding.
Stellantis, formerly known as Fiat Chrysler Automobiles, spent some time last week promoting “EV Day” and talking about its EV plans.
We covered the event and the company’s plans. We’ve also noted in the past that many OEMs are talking a big game on EVs but it’s anyone’s guess if they’ll meet the timelines and goals they’ve set for themselves (speaking generally here, and not just about Stellantis).
While the future is up in the air, we do have a record of the past, and speaking about Stellantis specifically, that past has been one of unkept promises.
In our last installment of the Chrysler LeBaron story, we covered the model’s inception via a coachbuilder in Detroit, and its development from a trim into its own model line.
Today we cover LeBaron’s last stand.
Today’s Rare Ride is one of the rarest versions of Chrysler’s third-generation LeBaron, in its run up to the final days and the conclusion of the very long-lived K-car platform. Sporty, turbocharged, and done up in black, the LeBaron had a long and winding road to get to its terminus.
Let’s talk about that history a bit.
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