Chrysler will hire 400-500 new workers to help build the upcoming Dodge Dart compacts at its Illinois plant. The workers will be added to the plant’s current shifts.
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We all make fun of the Cordoba now, but we mustn’t forget that Chrysler’s personal luxury coupe sold quite well back in the day, helping slow the company’s slide towards what appeared to be certain doom. I’m going to follow up yesterday’s junked early-70s personal luxury coupe with one built a little later in the decade. (Read More…)
A USA Today interview with Sergio Marchionne revealed some interesting details about Chrysler’s future product plans – among them, a wider adoption of the Dodge Dart/Alfa Romeo Giulietta platform, a possible small hatch dubbed the “Chrysler 100” and Alfa Romeos built on American soil.
Some car dealers are missing the bad old times when Detroit was preoccupied with problems at home. Carmakers again have the bandwidth to look at “the channel,” and some don’t like what they see. Suddenly, dealers find themselves at the receiving end of harsh criticism. Both Chrysler and GM dealers are receiving a derriere chewing. (Read More…)
Today, “Italian automaker Fiat rolled out an introspective 90-second video for its new Panda compact car on the internet,” says Reuters. The wire claims that the ad is “aimed at tapping into the austerity zeitgeist.”
The commercial is inspired by last year`s “Imported from Detroit” ad that struck a chord with American buyers who want the good times to be rolling again. Now, Fiat wants to do a repeat in Italy. (Read More…)
If there’s one thing that enthusiasts and the general public can agree on, it’s that minivans are deeply uncool. The terms “swagger wagon” or “man van” may seem like oxymorons, but the minivan marking has seen slow growth this past year. (Read More…)
The Fiat 500’s spectacular failure – selling less than 20,000 units in 2011, despite projections of 50,000 units sold- is quickly becoming the stuff of legend in automotive circles. Sergio Marchionne told CNN Money that the goal wasn’t really based on anything but wanting to beat Mini.
Chrysler is dropping half a billion dollars into an expansion of one of its North American plants, Automotive News [sub] reports. This is where Chrysler will produce (to what degree remains open) its Fiat Ducato van, which will be sold as a Chrysler Ram Van.
Sergio Marchionne, CEO of Chrysler, told reporters in Detroit that this plant will be “the center for production of light-commercial vehicles in North America for us.” Red-white-and-blue blooded flag-wavers may object to the location of the plant. It is about 180 miles southwest of Laredo, Texas. In Saltillo, Mexico. (Read More…)
While it’s cool and all to find genuine, everyone-agrees-it’s-a-classic cars in the junkyard, what I really like to find is the cars that serve as evolutionary dead-ends or corporate-merger footnotes. The Eagle Premier is a fine example of the latter type. (Read More…)
Chrysler is facing a dilemma straight out of “Sophie’s Choice” – whether or not it should kill the wretched Dodge Avenger to help the marginally better Chrysler 200 thrive. But words straight from the mouth of Dodge boss Reid Bigland made it seem like it’s all but a done deal.
Fiat is hoping that their new 500 Abarth will inject some new energy into their lineup, just like couples stuck in a flagging marriage hope that immersing themselves into “the lifestyle” will add some spice and excitement to a union long past its expiration date. The 500 Abarth will likely have some demographic overlap with guests at Hedonism II, since it will likely be enjoyed by pudgy, swarthy men with outsized egos and overly made up female professionals.
100 percent less snark, 100 percent more cheesy innuendo after the jump.
Sergio Marchionne always had been a proponent of the “the world only has room for six large global automakers” theory. Fiat and Chrysler isn’t necessarily a marriage between two robust partners. Especially in the Asian growth markets, both are weak. According to Italy’s Corriere Della Sera, Marchionne is rekindling a years-old flirt with France’s PSA Peugeot Citroen. Of course, none of the presumably dating companies will confirm the rumor. However, the rumor was started by Sergio Marchionne himself, in Detroit. (Read More…)
During the same trip to a Los Angeles (actually Santa Fe Springs) wrecking yard that produced photographs of this junked ’89 Buick Reatta, I spotted this used-up ’75 Duster. These things were once among the most commonplace vehicles on American roads, and it seemed that most of them were this shade of green. (Read More…)
The last junked New Yorker we saw left something of a bad taste in my mouth, what with its not-very-luxurious Late Malaise Era overtones and general air of diminished expectations. Let’s all admire a real New Yorker, a car that looks classy even when propped on crude jackstands and awaiting consumption by The Crusher. (Read More…)
Usually, when you bring a car from Europe to be made in the U.S., you need to bring something else: Money. You know, for buying real estate for a plant, machinery, that kind of thing. Except when you are Fiat. In that case, a thankful U.S. government hands you yet another 5 percent of Chrysler, as a token of its appreciation, for what amounts to be a token act. (Read More…)
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