Tag: Chrysler

By on December 22, 2011
Automaker 2008 model year 2025 model year % Change
Aston Martin 1,370 1,182 -13%
BMW 353,120 550,665 56%
Chrysler-Fiat 1,659,950 768,241 -54%
Daimler 287,330 441,786 54%
Ferrari 1,450 7,658 428%
Ford 1,770,893 2,224,586 26%
Greely/Volvo 98,397 143,696 46%
General Motors 3,095,188 3,197,943 3%
Honda 1,511,779 1,898,018 26%
Hyundai 391,027 845,386 116%
Kia 281,452 460,436 64%
Lotus 252 316 25%
Mazda 302,546 368,172 22%
Mitsubishi 100,729 109,692 9%
Nissan 1,023,415 1,441,229 41%
Porsche 37,706 51,915 38%
Spyker/Saab 25,956 26,605 3%
Subaru 198,581 331,692 67%
Suzuki 114,658 124,528 9%
Tata/Jaguar-Land Rover 65,180 122,223 88%
Tesla 800 31,974 3897%
Toyota 2,211,500 3,318,069 50%
Volkswagen 318,482 784,447 146%
TOTAL 13,851,761 17,250,459 25%

Reasonable minds can disagree about the wisdom of the auto bailout, but according to analysis by the EPA and Department of Transportation (based on data from the Department of Energy and auto forecasters CSM), the Government’s rescue of GM and Chrysler may not have been the best idea (at least from a market perspective). According to data buried in the EPA/DOT proposed rule for 2017-2025 fuel economy standards [PDF here], Fiat-Chrysler is predicted to be the sick man of the auto industry by 2025, losing over half of its 2008 sales volume, while GM is expected to improve by only 3%, the second-worst projected performance (after Aston-Martin). In terms of percentages, even lowly Suzuki and Mitsubishi are projected to grow faster than The Mighty General. Ouch.

On the other hand, the proposed rule notes that data will be finalized before the final rule comes out. Besides, the agencies appropriately admit (in as many words) that projecting auto sales so far into the future is one hell of a crapshoot. Still, with the obvious exception of “Saab-Spyker” and with some skepticism about the projection’s optimism about overall market growth aside, these are not the craziest guesses I could imagine. Who knows what the future holds, but it certainly is a bit troubling that the government’s own data suggests the two automakers it bailed out may well have some of the weaker performances of the next 14 years. At least the Treasury could have sold off their remaining GM stock before this report was released…

By on December 9, 2011

There’s a nice comfortable cushion of years between the present and the 1970 and 1976 Motor Trend Cars of the Year, which gave our discussions about What Might Have Been a certain detachment. Today’s Car of the Year Revisionism discussion, however, takes as its subject a car that’s still with us in large numbers. (Read More…)

By on December 7, 2011

Jack Baruth showed you the Alfa-based new Dodge Dart – but what does it mean? For Sergio Marchionne, the little car means a lot. It means the final five percent of Chrysler, to be exact. (Read More…)

By on November 28, 2011

Earlier on, I had written an article at my website about how AM General had helped China develop its Humvee-clone, the Dongfeng EQ 2050. AM General was not the only American company that hand a hand in arming the Chinese army. There was another one: Chrysler.

Beijing-Jeep was a Chinese-American joint venture with Beijing Auto Works (BAW) and Chrysler. The Chrysler-based Beijing-Jeep 2022 shown above later changed its name to Beijing 2022. It now is the most widely used 4×4 in the Chinese army.

How did all this happen? (Read More…)

By on November 22, 2011

Chrysler’s latest “Imported From Detroit” ad, which seems to be trying to convince itself to “see it through,” continues the brand’s recent tradition of associating itself (perhaps a bit too closely) with the trials and tribulations of the city of Detroit. That approach, like the 300 itself, might play well in parts of the US market… but Chrysler needs its cars (and ads) to do more. Imagine how this ad might go over in Berlin or Milan, and you might catch a glimpse of Chrysler’s larger challenge: making its cars relevant globally as both Chryslers and Lancias.
(Read More…)

By on November 21, 2011

After an early downturn in sales, it appeared that Fiat might be distancing its 500 from the Jennifer Lopez-dominated image that hasn’t been panning out so well. With the debut of the 500 Abarth at the LA Auto Show, the ad shown above kept the sex-factor high, but focused far more on the male market. Perhaps sensing a shift in direction, Bloomberg asked Fiat/Chrysler CEO Sergio Marchionne last week if the brand’s boss Laura Soave would be keeping her job despite the weak sales. Still undecided, Marchionne replied in the affirmative

For the time being.

That was last Wednesday. Over the weekend, something seems to have changed…
(Read More…)

By on October 29, 2011

It’s becoming increasingly clear as time goes on that the Chrysler five year plan promulgated in November 2009 was merely a stopgap strategy aimed at stabilizing the then-recently-acquired firm while CEO Sergio Marchionne plotted a strategic course globally. Now, with news that Alfa is going to be re-launched with the US as its major focus (possibly replacing Dodge), we’re getting a better and better picture of where the Sergio Show is headed with his transatlantic alliance. In an interview with Automotive News Europe [sub], Marchionne gives the latest snapshot

In his vision, Alfa Romeo and Jeep both have the DNA and the rich history capable to make them the alliance’s two global brands. “We need to continue to globalize Jeep and Alfa, so the development of architectures and engines that are designed to support these two brands is crucial, and everything else becomes almost secondary,” he said.

Chrysler clearly won’t be a global brand, as its products are rebadged as Lancias in Italy. Fiat will offer full lineups in Europe and South America, but only the Fiat 500 will be a truly global brand, in a role Marchionne compares to BMW’s MINI. Dodge doesn’t even rate a mention in this interview, which can only be interpreted as more evidence that it will be lucky to survive at all.

(Read More…)

By on October 29, 2011

The Detroit News reports that the White House has ordered a review of the Department of Energy’s various loan programs in the wake of the Solyndra scandal, noting

White House Chief of Staff William Daley ordered an independent analysis on the state of the Department of Energy’s loan portfolio — including loans to solar, nuclear and auto companies.

“The president is committed to investing in clean energy because he understands that the jobs developing and manufacturing these technologies will either be created here or in other countries,” Daley said.

One of those programs is the so-called “Advanced Technology Vehicle Manufacturing” loan program, which was nearly used to fund the Detroit bailout and has since come under fire from various quarters. Twice already the Government Accountability Office has questioned the ATVM loan program for its lax oversight, weak goals, lack of technical support, inconsistency in awarding loans and the undetermined impact of funded vehicles. And those internal issues could help explain why the Center For Public Integrity has accused the ATVM program of operating a patronage scheme, alleging that major Obama donor and Tesla board member Steve Westly personally benefitted from loans made to the company. And on the Fisker side of things, backer John Doerr of the VC firm KleinerPerkins is another major Obama donor, suggesting a pattern of politically-motivated loan awards to well-connected EV firms that carry high risks. With government intervention in the auto industry still a hot-button issue in the wake of the bailout, this scandal has huge implications for the legitimacy of America’s emerging “industrial policy.”

(Read More…)

By on October 28, 2011

Chrysler CEO Sergio Marchionne wants an end of what he called “two classes” of employees represented by the United Auto Workers union. The two-tiered system “creates the kind of environment that doesn’t appear to work in the same direction that we’ve been trying to use to establish the new basis of Chrysler,” Marchionne told Reuters. He continued: (Read More…)

By on October 24, 2011

It is not possible for a Chrysler minivan to finish in the top third of a weekend-long race on the car-killing turns and hils of Infineon Raceway, which is proof that this weekend’s race never happened. That means that the performance of the Team Soccer Moms’ Caravan must have been the product of mass hallucination. (Read More…)

By on October 20, 2011

As the automaker that’s least-prepared for upcoming increases in federal fuel economy standards, it was more than a little surprising to find that Fiat’s five year plan for Chrysler did not involve any significant plans for hybrid drivetrain development. But more recently, CEO Sergio Marchionne has said a hybrid Chrysler 300 would be offered in 2013, and the firm hooked up with the feds to work on a hydraulic hybrid drivetrain. And though new CAFE regulations offer generous credits for hybrid pickups, a policy choice that rescues Chrysler’s investment in “Two Mode” hybrid technology, more will have to be done. For, in the words of Marchionne [via Automotive News [sub]],

I have no other way of getting to 2025 numbers than by going to hybrids

But Chrysler won’t rely fully on hybrids in order to make the significant fuel economy improvements it needs. In fact, it will be relying as much on diesels and compressed natural gas (CNG) drivetrains as anything else.

(Read More…)

By on October 19, 2011

Chrysler-Fiat’s Sergio Marchionne is joining the chorus of doomsday CEOs. “2012 will not be a great year for the European market,” Marchionne told Reuters. He is looking to the U.S. and to Brazil for salvation – despite GM’s Akerson having made equally dire forecasts for America.

Fiat is doing so badly at home in Europe that the U.S. and Brazilian markets are now the biggest contributors to the combined group’s profit. (Read More…)

By on October 4, 2011

Considering the United Auto Workers’ VEBA fund is still Chrysler’s second-largest shareholder, CEO Sergio Marchionne is taking an amazingly hard line with the union. With a GM deal long done, and Ford’s deal moving towards approval, Chrysler is the last automaker on the UAW’s to-do list… and Marchionne tells Bloomberg he’s up for a fight if necessary, saying

I sincerely hope that we don’t have to get to arbitration. But if necessary, Chrysler will go there. We and GM are completely different

Marchionne is reportedly pushing the UAW for a number of tough concessions, including a mere $3,500 signing bonus (compared to $5k at GM and a reported $6k at Ford), and the elimination of a planned 2015 cap on entry-level “Tier Two” workers (at 25%). And though both of these are tough asks, he’s using UAW boss Bob King’s concept of union internationalism as a cudgel against the UAW, playing Italian unions off their American counterparts. And as a result, he could earn Chrysler a favored place among America’s unionized autoworkers.
(Read More…)

By on September 21, 2011

Today, credit rating agency Moody’s cut the rating on Fiat’s bonds down two notches from Ba1 to Ba3. Merrill Lynch wrote  in a letter to customers that it is ”worth remembering that Fiat debt is already junk rated so there will not be a change in the credit investor base for Fiat, but cost of refinancing goes up.”

Officially, bonds in the Ba family are regarded to be of “questionable credit quality”. In the business, “Ba1” is known as junk, B3 as “bad junk”. It is interesting what got Fiat the demerits: Chrysler. (Read More…)

By on September 19, 2011

 

At the height of “bailout fever,” after TARP had been instituted but before the automakers had been completely bailed out, one argument that we heard a lot of from Detroit’s defenders was “how can you begrudge the manufacturing base a few billion when speculators at the banks are receiving far more support?” At the time, the argument seemed to me like a convenient way to shift attention away from Detroit’s failures and undercut the argument that consumers, not a credit crunch, were responsible for killing off GM and Chrysler… but at least then it still had some validity. Fast forward to today, and history has stripped it of all relevance, as it turns out the banks will likely be picking up the automakers’ bailout tab.

(Read More…)

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