Back when I was semi-serious about photography— as in Pliocene Epoch photography with lots of chemicals and red lights— I scored a bunch of two-piece glass 35mm slide mounts at a camera store in Los Angeles. Most of them were empty, but a handful came with Chrysler dealership promotional slides from 1974. (Read More…)

Chrysler is proud of the fact that they did NOT release their Super Bowl ad on YouTube like most of the others. “While many sponsors revealed their advertising plans for Sunday’s Super Bowl, the Chrysler brand remained tight lipped to create a stronger impact for the reveal of their new marketing and advertising campaign featuring famous Detroiter, Eminem,” their press release says. (Read More…)

While America is glued to the flat screen, Fiat gets all the headlines. The other day, Sergio Marchionne had dropped a mention that the HQ of a merged Fiat & Chrysler could move to the U.S. Stateside, this didn’t make much waves. It was buried in shyster-gate. In Italy, all hell broke loose. Fiat emigrating la bella Italia for America? Porca miseria! (Read More…)

Fiat CEO Sergio Marchionne stepped into a minefield by calling the high-interest bailout loans provided by the U.S. and Canadian governments in 2009 “shyster loans.” Some called him an ingrate, others branded him a racist. Yesterday, Marchionne apologized. (Read More…)

Just received this email from Chrysler Communications in my Outlook. It starts: “Dear Bertel: Who won the battle between the flakes of last week and the four-wheel drives from Chrysler Group LLC?”

Now that raised my interest. Did some folks with an Explorer or a Denali call out Dodge to a duel? Or did I just miss another RAM Challenge? And Chrysler PR calls the other guys “flakes?” Are the gloves coming off? (Read More…)

Thick faux-wood trim on a Chrysler wagon as late as 1986? Hey, it’s 2011 and you can still get Super 8 movie film! (Read More…)

We make fun of the Cordoba today— hell, we made fun of the Cordoba when it was new— but wouldn’t Fiat be wise to slather at least one 2011 Chrysler with “gold”-plated-plastic medallions and get some smooth-voiced macho man to pitch it on TV? (Read More…)

My friend Ash Sutcliffe of China Car Times reports that Chrysler will be bringing the Dodge Caliber to China, for production at the Guangzhou Auto / Fiat joint venture. (Read More…)

Yesterday’s release of the Congressional Oversight Panel report on the auto bailout pointed out several fundamental problems with the government’s intervention in the auto industry, all of which stem from what the report termed the “mutually exclusive” goals of the Treasury in overseeing its investment in the industry. But that report focused entirely on the post-bailout management decisions by Treasury, ignoring the decisions made during the bailout itself. And though the White House has, in recent months, redefined its goals in bailing out GM and Chrysler to focus on the improved financial performance of the bailed-out automakers, this is clearly a recent recalibration of its political message. As I pointed out in my latest New York Time Op-Ed,

what Mr. Obama called his “one goal” — having Detroit “lead the world in building the next generation of clean cars” — is nowhere near being achieved.

And, as it turns out, the Administration’s actions in the bailout will inevitably come up well short of that goal in at least one important respect.
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Want to know how to get a good chunk of the Detroit 3, no money down? Easy: Today, Fiat increased its ownership of Chrysler from 20 percent to 25 percent. What did they pay for it? Niente. Fiat received the extra shares “upon the Company’s achievement of the first of three performance-related milestones,” as a Chrysler Group LLC press release proclaims. And what is that milestone? They started making an engine. (Read More…)

Chrysler Group’s December sales were up some 16 percent compared to December 09, as the bailed-out automaker finished the year with 1,085,211 sales, a 17 percent increase over last year. But with the overall market steadily recovering, those year-over-year comparisons hardly tell the story, so Chrysler sales boss Fred “I Am Ram” Diaz brought it back to the firm’s five-year plan, saying

Chrysler Group 2010 sales of 1.1 million units are consistent with our sales objective that we presented in our Nov. 4, 2009 five-year business plan. We are extremely proud of the sales strides we made during this transition year. Chrysler Group launched 16 all-new or significantly improved models last year, most of them during the fourth quarter. We can now share our excitement with our customers as our new 2011 models arrive in dealerships in greater volumes over the coming months.

We’ll forgive Diaz the 15k unit “round-up” that gets him to 1.1m units, but with 2010 closing out an 11.5m unit year for the industry, Chrysler’s 1.085m units puts it behind the market-share projections trumpeted in the five year plan (closer to a 9.5 percent share, per slide above). And when you start looking at retail share, the situation looks even more grim. Chrysler may have gotten close to meeting its 2010 goals, but it pulled out the stops to get there. And things only get tougher next year.

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Chrysler’s bailout-era dealer cull has ended up being something of a nightmare, with a number of dealers successfully fighting for reinstatement as federal investigators look into possible criminal wrongdoing. And whereas GM has basically rolled back much of its dealer cull, Chrysler has consistently used arbitrary calculi for closing dealers and has resisted giving dealers the opportunity to reclaim their franchises. Now, the dealers that have won reinstatement in congressionally-mandated arbitration hearings are facing a new threat: relocation. Automotive News [sub] reports that Chrysler’s method of dealing with reinstated dealers is to force them to relocate wherever Chrysler wants them to go. Chrysler has filed a request in a Michigan District Court, asking for the ability to relocate some 20 dealers in 6 Midwestern states, a move it says it must undertake in order to protect its non-culled dealers. But, having picked the winners and losers among its dealers only to see some of them reinstated, shouldn’t these reinstated dealers be afforded the same rights as the dealers who weren’t culled in the first place?

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For the last several years the 300C has been Chrysler’s band of Spartans, fighting off the apathy and irrelevance that has threatened to overwhelm the brand. And it didn’t just keep Chrysler clawing onto relevance, but it also revived an art form that was also circling the drain: the large, RWD American car. As Cadillac moved towards a sharply-tailored, Euro-fighter positioning, the 300 became the ride of choice for everyone from traditionalist suburbanites to ghetto CEOs. And now it’s back, and like its Charger cousin, the new 300 is a subtle, delicate thing compared to its rough-hewn, unabashedly Bentley-aping predecessor. But has a more sophisticated look actually improved the 300’s appeal? Will concessions to aerodynamics and originality inspire fans of the 300, or is progress a fundamental problem for a car that seems to live in the past? One thing is certain: Chrysler needs its 300 now as badly as it ever did. [Please surf over to Motor Trend for more non-official pictures]

It’s the policy of many automakers that you can’t get through the factory gate unless you drive something made by that company. If recent trends continue, GM’s largest stockholder will have to park outside and walk.

The U.S. government, now owning 33 percent after a pre-IPO 61 percent of GM, bought most of its cars from the competition. Bloomberg had to file a Freedom of Information request with the GSA until they handed over the data. This is what they received: (Read More…)

The rescue of Chrysler is making great strides. Sergio Marchionne today presented union officials an audacious plan. Powered by an investment of $1.3b, Chrysler and Fiat will build Alfa Romeos and Jeeps under one huge roof. The roof is in Mirafiori, Italy. Also known as the Fiat factory in Torino. And who will pay for all that? Fiat will pay 60 percent. Chrysler will pay 40 percent. (Read More…)