When Chrysler revealed its Five Year plan last year, product plans showed the PT Cruiser dieing off after 2010 with no planned replacement. Then, earlier this year, Chrysler rebadged a Lancia Delta and brought it along to the Detroit Auto Show without saying much about it. Now, Motor Trend says a production version of the Chryslerized Delta Concept will be shown at the next Geneva Auto Show, raising the possibility that the Lancia could come to the US… and soon. Sure, it’s possible that the Delta will simply be for other markets where the Lancia/Chrysler two-face will show its Chrysler side (the UK and Brazil come to mind), but Chrysler needs to beef up its US volume to keep the turnaround turning around. And that means not only replacing the PT, but bringing customers in with something new and fresh. Could a PT Corsa fit the bill?

Ever since the auto bailout began, the majority of Americans have opposed the government’s efforts to fund and restructure the auto industry. As recently as July, polls showed that 56 percent opposed the bailout, according to the Detroit News. But now a new Rasmussen poll shows that opposition has fallen to 46 percent with 38 percent in favor and 16 percent unopposed, the first time a poll has found less than 50 percent opposition to the auto bailouts. 70 percent of Americans now believe GM will still be in business a decade from now, and 50 percent believe the government is either “somewhat” or “very” likely to be repaid by GM and Chrysler. Of course, the Treasury still believes that it will lose some $17b on the auto bailout, but then you don’t exactly hear that trumpeted by the White House.

What you do hear about the auto bailout is an increasing tone of triumphalism, an endless repetition of the phrase “the critics were wrong.” And yes, the auto bailout has certainly progressed better than some of its harshest critics here a TTAC might have imagined. But if, over a year after the bailout ended, some 46 percent of America still opposes the government’s intervention in GM and Chrysler, marketers for both of these companies (not to mention the politicians) should sit up and take notice. After all, the “success” purchased with that $80b still depends on the goodwill of the American people, and if the bailout-haters never drop their grudge, GM and Chrysler’s already-overblown “success” won’t last. And for all the “Mission Accomplished” moments since GM and Chrysler emerged from bankruptcy, we still haven’t heard a compelling pitch to the resilient anti-bailout plurality.

As an automaker and union-funded think tank, the Center For Automotive Research often run afoul of TTAC during the bailout debates of 2008-2009. CAR is to Detroit’s apologists what CAR has long maintained that a failure to bail out GM and Chrysler would have resulted in the total destruction of America’s entire industry, and based on that questionable assumption, it’s latest report [PDF] is claiming that the auto bailout saved the federal government $28.6b over two years. The study is an update of a report CAR issued in May which

produced estimates for two scenarios, as well: a quick, orderly Section 363 bankruptcy (which is what happened), and a drawn-out, disorderly bankruptcy proceeding leading to liquidation of the automakers.

Because those were the choices. A messy, marginally-successful intervention (with demand for GM’s IPO “through the roof”, the firm will still be worth only about what taxpayers put into it) or utter complete annihilation of the industrial Midwest. But if, as CAR takes as gospel, a halfway “normal” restructuring weren’t an option, it was only because the managers of both GM and Chrysler refused to even contemplate the possibility of a bankruptcy filing until it was far too late. And here’s where the long-term impacts get scary: by taking GM and Chrysler under the taxpayer wing, the Government may have saved some money in the short term, but it created a dangerous precedent for the future. Given the events of the auto bailout, why would the leaders of any other failing industry take the difficult path through restructuring when, with the help of think tank apologists, they could simply collapse into a publicly-funded do-over?

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I’ve made no secret that if I wanted one of Detroit big 3 to succeed it was Chrysler. I’m not really a Ford fan and any affection I had for GM got killed off with Bob Lutz’s insane ramblings. Chrysler was always considered the most broken. Heavily dependent on fleet sales, woeful reliability and bleeding money. Then Chapter 11 came and I thought it was game over for Chrysler. Until recently. (Read More…)

Some say, TTAC has an anti-Detroit, pro-import slant. We won’t comment on that, you mommy-fraternizing liars. All we can say is: If you harbor these notions, don’t move to Oklahoma. Oklahoma’s largest newspaper, the Oklahoman, dishes out more anti-Detroit snark in a single serving than even a Farago could have cooked-up in his TTAC lifetime. How about calling the former owners of Chrysler unqualified “idiots?” And not the former owners you think of now. Wait, there is worse. (Read More…)

Now that Chrysler has released full side-on images of its new “200” sedan, its Sebring heritage is plain to see. But will a new name, a new V6, improved handling and a new interior be enough to get D-segment shoppers to forget the Sebring’s ignominy and head back to Chrysler showrooms?

Chrysler lost $84m last quarter on an operating profit of $239m, showing slow but consistent progress from last quarter’s $172m loss [Press release here, slides here, both in PDF]. Chrysler has lost $453m since the beginning of this year. Overall deliveries and sales were down slightly compared to Q2 2010, but thanks to a strong launch for the profit-generating Grand Cherokee, revenues were up just over 5 percent to $11b. As the slide above proves, “Mix and Net Price” accounts for one of the biggest contributions to operating profit, and that’s largely thanks to the new Grand Cherokee which (at 12,721 units last month)  is the second-best selling vehicle in Chrysler’s lineup after Ram pickups. That’s a good sign for the future of a company that needed a hero, but there are some troubling signs under the surface.

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Yes, we’ve been waiting for this moment for some time. Ever since Chrysler pimped cgi renderings of the new 300 in its bailout-requesting “viability plan,” promising that it would be “the most-awarded new car in automotive history,” we’ve been curious about the follow up to the car that arguably saved the Chrysler brand’s image. But now that we’re seeing the first pictures, we can’t help but feel that some of the 300’s brash swagger may have been lost in the humiliation of bankruptcy. Sure, the mirrors are completely chromed, which is a pure class move, but the whole thing (the front end in particular) has certainly lost more than a little of its “I’m not actually super-wealthy, but you’d never know it by the way I treat people” attitude. Jalopnik may be worried about the Rolls-Royce-alike bodykit business, but we’re more concerned that America’s most pimping automobile (in the value-neutral sense) has turned into the Cadillac STS.

Chryslers sales in October of last year amounted to a miserable 65,803 units, so the firm’s 37 percent year-over-year sales increase in October of 2010 is not really all that surprising. And despite the uptick, Chrysler is still coming up short of its monthly “survival volume” sales goal of 95k units, coming in at just 90,137. A 79 percent increase in 300 sales (5,211 units) was the sole bright spot for the Chrysler brand last month (although T&C kept volume up with an 18 percent gain). Jeep’s new Grand Cherokee is heating up nicely, with volume hitting 12,721 units, and leading Jeep to a 111 percent increase. And the new JGC brought the whole Jeep brand up with it, as only Commander failed to record a sales increase (all other Jeep nameplates were up at least 46%). Dodge saw a slight three percent increase on the month, as low-volume nameplates gained large percentages for small volume increases, and bigger nameplates like Caravan (-8%) saw small percentage decreases. The Ram brand was up 37 percent, with volume at 18,090 units. But really, the big news here (other than the usual not-quite-enough-volume story) is the JGC and its apparent beneficial effects on the Jeep brand. Full press release here.

With about $7.84b of cash on-hand and $7.4b in debt to the US and Canadian governments, Chrysler wants to take a page out of GM’s IPO playbook and secure a Wall Street refinance of its government debt, which bears interest of between 14 and 20 percent. CEO Sergio Marchionne had already complained that servicing its government debt prevented Chrysler from achieving profitability in the second quarter. According to Automotive News [sub] Chryler is shopping banks as it seeks loans at newly-low interest rates in order to shore up its balance book ahead of an IPO sometime next year. Chrysler needs $3b of cash on-hand for its operating and debt servicing costs, so a failure to secure new funding could cause its cash levels to dip to dangerous levels. GM has said that its recently-acquired $5b revolving credit line would not be tapped right away, but would provide a liquidity cushion of the kind that Chrysler arguably needs even more than The General. On the other hand, it’s easier to borrow money when you have money, and GM is sitting on considerably more cash than Chrysler. Meanwhile, Fiat has yet to inject a single Euro of cash into Chrysler. Maybe this is Marchionne’s chance to put some real skin in his Chrysler play.

The recent bailout of America’s auto industry began with approval of so-called “Section 136” loans to help automakers retool factories for higher-efficiency automobiles. Ford, Nissan, Tesla and Fisker have already received their portions of the Department of Energy  loans, but GM and Chrysler have had their payouts delayed due to the program’s strict “viability” requirements. But now Reuters reports that Chrysler’s request for $10b in low-cost government retooling loans is nearing approval. It’s not clear how much of that $10b will be approved, but according to Pentastar spokesfolks

Our application covers a wide variety of technologies including electric vehicles, (gasoline/electric) hybrids and advanced gasoline engine technology

Chrysler still owes some $5.7b to the US Treasury, and the cost of servicing that debt (interest on ChryCo’s existing government debt ranges from 7.22 to 14.33 percent) is considered a major reason for Chrysler’s second-quarter loss this year. GM is also seeking over $10b in 136 loans, but with only $16.5b remaining in the $25b 136 fund, either Chrysler or GM will have to receive less than their entire request. GM’s request will reportedly be approved sometime after Chryslers.

It’s easy to see why Sergio is feeling mighty pleased with himself. Fiat is predicted to turn a €400 million profit this year (that’s about $556m) and Fiat is expanding in Brazil, a huge car market. So can some of this good fortune rub off onto Chrysler? Possibly 35 percent of it can, if Sergio has his way.

The Freep reports that Sergio Marchionne, CEO of Fiat and Chrysler, has told analysts that Fiat is planning to raise its stake in Chrysler from 20 percent to 35 percent by the end of next year “barring unforeseen circumstances”. A big vote of confidence, indeed. When Fiat took its initial stake in Chrysler, it was given the option to increase its stake by 5 percent tranches, provided it could meet certain goals. (Read More…)

According to our latest sales data, the Detroit Three have enjoyed something of a comeback relative to the “foreign” competition this year. And though it’s not clear how long that trend will last, the media is catching the Detroit-boosting bug again.  The NYT’s Bill Vlasic epitomizes the mood, focusing on improvements in GM and Ford’s products in a piece titled American Cars Are Getting Another Look. Between IQS score improvements and anecdotal evidence of consumer interest in Ford and GM’s “gadgets” and “value,” Vlasic’s sidekick, Art Spinella of CNW Research, forwards an interesting theory for the death of the “perception gap” (a construct he helped create, by the way):

Ford has become almost the ‘halo brand’ for G.M. and Chrysler. Because of Ford’s success, people are less resistant in general to considering all of Detroit’s products.

Well, that’s not the dumbest thing ever said about the destruction of the perception gap… but it sure is a head-scratcher. Did Nissan and Honda just spend the last several decades skating by on Toyota’s sterling reputation (RIP)? Still, it might be interesting to hear Ford’s perspective on all this.

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Chrysler has taken advantage of the kerfluffle over GM’s Volt to release the first full images of its most important car to date: the Chrysler 200, or the artist formerly known as the Sebring. As with the Volt, we’re not entirely convinced it’s as revolutionary as Chrysler’s making it out to be, but we’ll obviously wait for a test drive to reach a definitive conclusion. Meanwhile, the 200’s design has more than a few hints of Sebring about it (and that’s without a proper side-on view), although the overall effect is of a much-cleaned-up car. It’s not distinctive in a way that’s going to instantly win over skeptics, and Chrysler’s midsize sales probably won’t improve until reliability and resale data shows real signs of improving, but the journey of a thousand miles begins with a single step. Given what Chrysler was working with, namely the least competitive car in its segment, this 200 is shaping out quite nicely as a first, tentative step towards viability.

According to Automotive News [sub], both General Motors and Hyundai-Kia have reduced their fleet sales percentages in the last year, as the two firms seek retail-level pricing for their recently-improved products. Ford and Chrysler? Not so much. As the top-selling brand in the US, Ford is simply using fleet sales to boost itself to the top of the pile. Winning the annual sales volume race is good for morale, but The Blue Oval should be careful not to delude itself into unrealistic expectations. For Chrysler, on the other hand, the continued practice of sending 40 percent of sales to fleets is big, big trouble.

Not only has Chrysler been barely making its minimum “survival volume” numbers (and some months, not), it also had a “come to Jesus” moment on the fleet issue back in April. At the time, Chrysler swore it would limit fleet sales to 25 percent of overall volume, but since that announcement, its fleet percentage has held steady at around 40 percent. For a company on the brink, the lost profits are just as important as the lost credibility. Meanwhile, each new Chrysler that ends up in a fleet cements the perception that Chryslers are the automotive purchase of last resort. And at this point, the perception probably isn’t too far from the truth.