Here’s a question: You want to do something, but it’s against the law, what do you do? Abandon the idea? No, if you’re Chrysler you sue the government. Detroit News reports that Chrysler LLC are suing officials from Oregon, Maine, North Carolina and Illnois for laws which “unduly burden New Chrysler with the obligation to provide the rejected dealers with rights that this court determined that the rejected dealers do not have,” as lawyers for Chrysler wrote.
We’ve always said the Fiat-Chrysler alliance was positive. The headquarters of an increasingly global company are here. But I wouldn’t like to see new auto products being developed in the United States and not here in our own research-and-development facilities.
Andrea Bairati, commissioner for innovation for Italy’s Piedmont region in a WSJ piece on Fiat’s annual meeting in Turin. Maybe if Piedmont had kicked a few billion in on the Chrysler-Fiat alliance, Mr Bairati wouldn’t feel quite so slighted.
At the urging of the Italian government, Fiat said today that it is willing to shift production of Pandas from Poland to the Pomigliano plant in Naples and invest “hundreds and hundreds of millions” in order to bring its Italian production to over 800k units per year. But, he warns, the Italian government must extend domestic consumer credits in order to sop up the increased capacity or face a rapid market contraction. As part of the deal, the government would allow Fiat to shut a terminally unproductive plant in Sicily, for as Sergio says, “the number of cars produced per worker [in Italy] is totally out of proportion” compared with plants in Brazil or Poland. “It doesn’t correspond with any industrial logic.” He’s right, of course, but you have to admit that it’s strange to see the man who took American taxpayers for a savage ride by snagging a bailed-out Chrysler without putting a penny down, suddenly bankrolling the oblivious nationalism of the Italian government.
Chrysler have seen the Detroit Auto Show as a venue for excessively extroverted stunts. Previous years saw a Jeep dropping from the ceiling, leaping minivans and cowboys herding cattle outside the exhibit hall. Top Chrysler executives even traditionally poured drinks for visitors at its Firehouse bar. But with the economy coming of recession and Chrysler coming out a Chapter 11 reorganisation, CEO Sergio Marchionne feels that the extravagance needs to be severely curtailed, and according to Asiaone.com, he has put an embargo on press events. “We wanted to be respectful of everyone’s time. Mr. Marchionne is a very practical guy,” Chrysler spokesman Rick Deneau told AFP. “We didn’t have anything to show.” Well, besides a Lancia rebadged as a Chrysler, but who wants to draw a lot of attention to that?
The AFP reports that Chrysler is “currently reconsidering how it uses major auto shows for revealing new vehicles and concepts,” by way of explaining why Chrysler has “nothing new” for the Detroit Auto Show. Spokesman Rick Denau explains “we’d like to do things closer to the on-sale date of the vehicles and most of our new stuff isn’t coming until the second half of the year.” In reality, Chrysler is pushing the limits of the possible with its attempt to re-work the Chrysler and Dodge lineups in record time. Except for the new 300 and Grand Cherokee which made ill-fated debuts in Chrysler’s “viability plan” Chrysler’s refreshed products won’t be ready for public consumption until shortly before they go on sale, and it’s still likely that some of those release dates could be pushed back. In the meantime, Fiat will rebadge a Lancia as a Chrysler for the Detroit show. Because that’s almost as good as showing a new model, and it’s certainly as good as it gets for Chrysler right now.
Almost exactly a month ago we asked:
Fiatsler is bringing Fiat back to the US as a one-model-brand (500) with a dedicated sales and support staff just to meet one of these government benchmarks… will they be crazy enough to build an engine in Michigan and ship them to Mexico to meet another?
The short answer: of course. Fiat gets five percent of Chrysler’s equity for building the engine in the states, but unless there are unrevealed US-market applications for an engine with 92 lb-ft of torque, they’ll all be shipped to Mexico and installed in Fiat 500s. According to Marchionne, half of the Toluca, Mexico Fiat 500 production will be sold in the US with the other half going to Brazil. For a guy who regularly bemoans the poor strategic positioning of Fiat’s factory sites, Marchionne is surprisingly willing to bend a few principles for five percent of Chrysler’s equity. Will it work? Sergio is still asking for time, telling reporters “by the end of 2011 and in early 2012, you should be able to tell how our plan is working.”
Normally we’re more than a little skeptical of the Center for Automotive Research’s home-town homerism. But then, the Detroit-funded think tank usually has its rose-colored shades firmly in place. This time around, their findings are surprisingly pessimistic. CAR’s chief economist Sean McAlinden tells Reuters
If [Chrysler’s] market share drops to like 6 percent in the next two years, that’s a 40 percent drop in market share and they only dropped their dealerships by 25 percent
With Chrysler’s sales falling by 20 to 50 percent each month since bankruptcy, this strikes us as a very real possibility. Which means dealers hoping to be reinstated by recently passed arbitration legislation will face an uphill slog. And, according to Automotive News [sub], an expensive one. Reinstatement arbitration will carry a pricetag of between $12k and $100k. If Chrysler’s sales continue to decline in the short term, and with no new product on tap they seem certain to, Chrysler may be forced to re-think a number of elements of its much-vaunted turnaround plan.
UAW Boss Ron Gettelfinger plans to retire next year, and the search is on to replace the man who led the union through the political minefield that was the auto bailout. But the union’s support for Bob King, who led negotiations with Ford, could open up divisions within the union, reports Automotive News [sub]. King followed the Gettelfinger line, offering Ford many of the same concessions it granted GM and Chrysler during the government bailout that transferred large stakes in those companies to the union’s VEBA fund. Those concessions to Ford, which would have preserved the UAW’s decades-long policy of treating the Detroit automakers equally, were rejected by the same union rank-and-file that must now ratify King’s nomination.
What’s that you say? Chrysler’s planning on spending $170 per projected vehicle sale on advertising next year? That could be as much as $1.4b! Well, we can’t give the Journey a prize for obvious reasons, but they do have a new Ram out this year… Truck Of The Year it is!
If you haven’t been following the drama surrounding the effort to restore dealers culled during GM and Chrysler’s bankruptcy, you might need to be brought up to speed. In essence both the cut dealers and the automakers have agreed to send create an arbitration process by which dealers could have the decision to cut their franchise reviewed by a neutral third party. The remaining conflict is over the criteria arbitrators should use to judge dealer viability, as the GM and Chrysler proposition would have forced arbitrators to use the same criteria GM and Chrysler did in the initial cuts. That would obviously have yielded the same results as the initial cull, so the dealers pushed for a set of criteria that is more favorable to their interests. Automotive News [sub] reports that a compromise has been reached in conference committee that would allow dealers to present “any relevant information” to make their case. That bill is now been approved by the House [sub] and is headed to the Senate, where its passage is “virtually assured.” But despite having all but guaranteed an independent review, culled dealers still aren’t happy.
Well, we’ve been here before… about this time last year, to be exact. The Freep reports that Chrysler, which had to quit leasing for much of last year due to falling resale values and the credit crunch, is reinstating subsidized leasing for its 26,000 qualifying retirees. Under the terms of the plan, retirees could lease up to two 2010 Chrysler, Dodge or Jeep products with no down payment and free scheduled maintenance. The 36-month leases run from December 9 through June 30, 2010. According to the Freep, retirees will pay $100 per month less on average than Chrysler employees who have access to two-year leases. GMAC, which is financing the leases, is set to receive another government bailout of “less than” $5.6b on top of the $13.5b it has already received from the TARP program.
Check out Fiat/Chrysler CEO Sergio Marchionne’s recent quote-tastic speech and Q&A session at the Peterson Institute for International Economics. The speech is almost identical to the one he gave at the Five-Year Plan, but the Q&A session is full of fun insights, ranging from Sergio’s fear of a Chinese planet and Opel regrets to the reasons for pricing discrepancies between Europe and the US.
In a NY Times Op-Ed a few weeks back, I laid into the Obama administration for allowing GM to pretend that its $6.7b planned payback is even in the ballpark of what it owes the taxpayers. “If tens of billions in lost tax dollars is simply the inescapable price of preventing a systemic economic collapse, the White House should tell us so,” I wrote. Well, it appears that the White House agrees. Sort of. In an interview with the Detroit News, Gene Sperling, the senior counsel to Treasury Secretary Tim Geithner admitted
The real news is the projected loss [from the $82b+ auto sector bailout] came down to $30 billion from $44 billion
Well, halle-frickin-lujah. Now show us how we’re really going to get $50b out of GM and Chrysler.
Between trying to pull of one of the greatest attempted miracles in the history of the auto industry, and keeping things together at Fiat, you can bet Sergio Marchionne does. He tells the Freep:
This cannot go on forever. Certainly within the next 24 months, we’ll find a more permanent solution, either there or here. I’m not threatening the Italian side with a departure from Italy, but we need to find a solution.
More promises of Chryslerian change, this time from a UK-market minisite [via Autoblog]. Maybe the brand is planning on going back to its Rootes?
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