While your humble Editor-In-Chief was brake-torquing his mighty 560SL — about which more will be said in the near future — over to the liquor store to pick some Alizé for some morally-challenged females, Mercedes-Benz USA was holding quite a party for the CLA Press Drive. I’m reliably told it was the most upscale event in history to feature a vehicle priced head-to-head with the Ford Fusion. I’m also reliably told by the same people who told me about the event that the cheapest Benzo is the bee’s knees and just totally awesome in every respect.

We’ll see.

But there’s already one bit of off-message news emerging about the transverse-engined Teutonic travesty:
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Mercedes must expand into the smaller segments in a big hurry, never mind the protests from amateur marketing experts that doing so will water down the brand. That brand needs a lot of watering, lest it will shrivel and die. At home in Europe, Daimler’s core customer group on average is around 60 years old. Don’t poo-poo that demographic: There used to be a lot of growth and money in it. However, it is getting frail: The peak of this demographic is soon to retire. Daimler needs to get young stat. Its fountain of youth is a car Reuters dubbed “the last chance saloon” – the CLA.
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Kate Upton was hoped to be Michigan’s hottest export, but she sold her big-breasted soul to Mercedes. Turns out, she doesn’t like cars. She prefers a horse. (Read More…)

Our Managing Editor is losing sleep over the imminent collapse of the BMW and Mercedes-Benz brand images due to their upcoming sub-$30,000 models. When you are finished with your 27th viewing of Benz’s sneak peek at their Super Bowl ad above, let’s discuss.  (Read More…)