As we reported a couple of weeks ago, Ford is set to debut its new E-Transit electric van tomorrow. An announcement was made yesterday regarding the Transit’s production location. And the new van brings along some cash, and jobs as well.

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With passenger cars deserting the ranks, the battle for sales and profit in Detroit will be waged almost solely with trucks. You’ve already seen what General Motors has in store for HD truck buyers, and Fiat Chrysler’s expected to reveal its own alternative to Ford’s Super Duty line before long.

However, as lucrative as half-tons and HDs are, GM’s looking forward to challenging Ford with its new, medium-duty Silverado line, revealed earlier this year. With this truck, The General hopes to turn medium-duty sales into commercial demand for lower-rung pickups and SUVs. (Read More…)