By on January 14, 2010

Back to the basics (courtesy:nissan-of-omaha.com)

About a year ago, Nissan’s response to nose-diving truck sales betrayed some serious ambivalence about chasing the profitable-yet-dangerous segment. Its first plan was to rebadge the new Ram, but that deal has fallen apart in the wake of Chrysler’s shotgun wedding to Fiat. At a loss for options, Nissan canceled the Quest, QX56 and Armada and started tooling up its Canton plant to produce commercial vehicles. It looked like Nissan’s days in the truck market were over. Now, USA Today reports that Nissan is developing a new full-sized pickup (and SUV) after all. By itself. Who’d have thunk it?

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By on December 16, 2009

Amarok you like a hurricane
The Argentinian-produced Volkswagen Amarok pickup might be coming to the US if VW thinks it can sell enough of them. VW of America’s Stephan Jacoby tells pickuptrucks.com “we’d have to sell at least 100,000 Amarok pickups to make it feasible.” But don’t get too excited: the only compact pickup to sell in those numbers is the Toyota Tacoma, which sold 102,327 units year-to-date.
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By on November 18, 2009

Yes, but where are they actually?

Autoblog ran this picture purporting to show the locations of future dealers of Mahindra and Mahindra pickup trucks. This piqued our interest because we’ve been curious to see how the Indian firm’s plans to bring diesel-only compact pickups and SUVs to the US market would play out for some time. Over a year ago Mahindra said it would be delaying its US launch (originally planned for Spring 2009) until the fourth quarter of 2009 because, as Mr Mahindra himself put it “my family’s name is going onto this vehicle, and it’s not going to fail.” Well, here we are in the fourth quarter, and Mahindra is still calling the dots on the map “potential” outlets. They’ve also apparently pushed back the launch date again, to the first quarter of 2010. Automotive News [sub] reported way back when that Mahindra’s distributors (Global Vehicles USA) were asking for $200,000 in franchise fees. Maybe finding folks willing to pay that amount for the honor of selling diesel-only compact trucks and utes are hard to come by. Either way, it’s getting to be defecate-or-get-off-the-pot time.

By on November 9, 2009

One of the originals (courtesy:manxsr.com)

Ford’s announcement today that the new global Ranger won’t be coming to the US sure seems like a head-scratcher. Though Automotive News [sub] quotes Ford’s Alan Mulally as saying the Ford Ka won’t be sold stateside because “our view is that Fiesta is about the smallest vehicle that we think will be a real success in the United States,” there’s no similar reason given for the absence of a modern compact pickup from Ford’s lineup. Or anyone else’s lineup, for that matter. The Canyon/Colorado are going out of production since the Shreveport, LA, plant is part of Old GM liquidation Corp. The Dodge, er, make that Ram Dakota will die next year according to the new plans at Chrysler. The Tacoma is no longer properly compact, and Volkswagen’s Brazilian “Robust” won’t be coming here either. Hell, even the latter-day El Camino was stillborn. But if my flu-addled memory serves me correctly, didn’t compact pickups help pull the US market out of one of its last great downturns? Why is it that nobody is giving this segment the time of day?

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