Maxed out of selling you a new phone every 15 minutes, chipmakers such as Nvidia and Intel are looking to break into the automotive business as the next new lucrative frontier for technology, Reuters reported.
Established automotive suppliers such as Infineon, Renesas and NXP may be figurative feet in the doors for other tech makers to exploit a growing car boom and tech cycle.
“A decade ago, autos was not sexy. Now it is,” Reinhard Ploss, chief executive of Infineon said, according to Reuters.
The facility was mostly deserted by the time I got there deliberately late to avoid politicians’ speechifying. Between the very realistic — but empty — roadways with functional traffic lights, railway crossings, and even parking meters, on one hand, and the two city blocks of obviously faux buildings, theatrical scrims really, on the other, I felt that at any second, things might switch to black and white and Rod Serling would step out from behind one of the backdrops.
I wasn’t in the Twilight Zone, though. I was on a gentle hillside on the north side of Ann Arbor. (Read More…)
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