Up until I was eleven, I pronounced Porsche in the plebeian, frowned-upon way. “I’ll take the Pour-sh,” I would tell my friends while we played racing video games and shoveled bags of chips into our mouths. Then I met an adult who actually owned one and they set me straight on the matter as I ogled their vintage 911.
“It’s pronounced a little like the woman’s name Portia,” he told me as I nodded and acted as though I understood, even though I had never met a single person with that name.
Since then, I’ve had countless opportunities to utter that name in a condescending manner, and not just regarding the brand. Several of Porsche’s models use names that look easy enough to pronounce, but aren’t. However, as the years roll on, I’ve almost stopped correcting people — as I’ve become absolutely convinced of a conspiracy where Porsche does this intentionally so those in the know can lord it over those who aren’t. (Read More…)



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