Toyota is an old family firm. Ford is 111 years old. Chevrolet celebrated its centennial not long ago. Mercedes-Benz traces its lineage back to the 19th century. Though not 100 years old like those companies, Honda has been around for more than a half century. In Consumer Reports’ latest brand perception survey, Tesla Motors, a relative neophyte car company barely a decade old, has elbowed its way past Mercedes-Benz for a spot in the top 5 automobile brands assigned points for quality, safety, value, design and technology. The results are based on a poll of 1,578 vehicle owners. CR had earlier named the Tesla Model S electric car as among the very best it has ever tested.

Tesla jumped to 5th in the survey, up from 11th last year and follows Toyota, Ford, Honda and Chevrolet in that order. (Read More…)