Profitable as home water delivery in the desert, Toyota’s RAV4 compact crossover performs an increasingly important function in the division’s lineup. As passenger car sales fall, vehicles like the RAV4 compete in the most lucrative and hotly contested segment in the auto industry. Some 407,594 Americans took home a RAV4 last year. Five years earlier, that sales figure stood at 171,877.

Given the model’s impact on the company’s fortunes, messing with a good thing could be risky, just as standing still could lead to a drop-off in consumer interest. For the next-generation RAV4, due as a 2019 model, Toyota’s not playing it safe. The model pictured here goes in a styling direction we’ve seen before, though not on a production model. (Read More…)