
Confirmation bias can be a tricky thing to overcome in this business. You might not know this, but some people in this business think I have a bit of a preference for the Blue Oval. Some of my frenemies in the automotive journalism world have accused me of being pro-Honda. As for me, I’d like to think that I can objectively evaluate any car, but let’s be realistic here — we’re all humans. We have experiences and biases that rear their ugly heads even when we are doing our damnedest to shove them deep down inside ourselves.
But there’s a entire class of car I personally find reprehensible, for no other reason than I find the types of people who drive them to be, well, reprehensible. When I think “Luxury Compact CUV,” I think “Basic Bitch.” These vehicles serve no actual purpose. In most cases, they have less space than their compact car siblings, worse gas mileage, and prices that soar at least $5-7k higher. The only reason to purchase or (more likely) lease such a Basicmobile is to fit in with the other SAHMs in your subdivision who have seamlessly transitioned from college frat mattress to PTA vice-president in only 10 years flat. When a female friend of mine texted me recently with, “What do you think about the Audi Q3?” my response was so vile that I can’t put it into print (and if you think about the things I’ve written, that’s saying something).
As a result, I was absolutely determined to hate the 2017 Audi Q3 Premium when I selected it from the Emerald Aisle at Miami International Airport. There was only one problem with drinking this particular flavor of haterade.
It’s a pretty damn good car.
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