Renault’s establishment of a factory in France’s former colony of Morocco has drawn ire from union officials and industry in the sort of election year politicking that wouldn’t be unknown to Americans. The language and culture may be different, but the theme remains the same; good jobs in the manufacturing sector are leaving the country, and they aren’t coming back.
Dacia showed off their Lodgy MPV today, giving more fodder for Dacia fans who became aware of the brand via their slavish devotion to Top Gear. The Lodgy is a small minivan available in 5 or 7 seat configuration and sold under a Romanian auto brand certain to go on sale in the rest of Europe, but maybe not in the UK.
The car was the champ of the German Abwrackprämien-mania of 2009: Retire your clunker, collect €2000, and for just €5000 of pocket-change, you get a real car with a real trunk and 4 doors: The Dacia Logan. The car, built in Renault’s Romanian subsidiary sold more than 150,000 units ion Germany since its introduction. It drove car executives bonkers, and engineers to their workstations to design low-cost cars. Now, it’s being pulled off the market. The reason? (Read More…)
Renault has made a big splash with their el-cheapo Dacia in the European market. In the first 4 months of this year, 17 percent of Renault’s sales came from Nicolae Ceausescu’s former auto works in Romania. France’s PSA doesn’t want to take it any longer, and now plans for their own low-cost line. (Read More…)
When the Romans invaded England, they didn’t last long. The Romanians are getting ready for another try.
Marketing Magazine reports that Renault UK will bring their Romanian-built Dacia brand to the UK by 2012. Amazing. They’re bringing a marque which is positioned LOWER than a Renault. The article goes on to say that Renault wants to emulate the success of low cost brands like Kia. Yes, but will the Dacia come with a 7 year warranty? Renault UK MD, Roland Bouchara said “With value-for-money, downsizing, fuel economy and emissions all becoming increasingly important, we want to show that Dacia can appeal to the head, the heart and the wallet.”. I’m reminded of that famous engineering expression “On time, well built and in budget. Pick two.” Does Dacia reckon they can defy this saying? Will the Dacia stand toe to toe with the likes of Skoda, Kia and Suzuki? I’m guessing non.
Thought, you’d seen the last of Renault in North America? Well, think again and this time, they’re bringing their big guns! The Wall Street Journal [sub] reports that Gerard Detourbet, head of Renault’s entry level division is contemplating selling their low cost cars in South East Asia and North America. “We’re looking at Southeast Asia closely,” he said “We ended up not going there for a variety of reasons. But the idea is that we won’t remain absent from that territory.”
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