The Mercedes-Benz-sponsored “In-Car Gaming Challenge” isn’t exactly breaking news. Daimler made the announcement almost a week ago, with the story only gaining traction online thanks to a slower-than-usual news cycle. Frankly, we originally planned to ignore the topic entirely — until we realized no one discussed the broader implications.

That probably sounds more ominous than it should. Essentially, Mercedes is trying to diversify its business by getting into video games. But the potential ramifications stemming from that change could be felt across the automotive industry in the coming years. Daimler isn’t just seeking game-related business ventures — it’s trying to figure out how to make life inside an autonomous vehicle more appetizing. (Read More…)

As the marketplace evolves and the rise of “mobility” threatens to lock laggard automakers out of new revenue streams, old rivals are coming together to get out ahead of the competition. Take BMW and Daimler, for example. The German companies, normally embroiled in high-end sales combat, have cosied up to each other in recent years.

While they’re not sharing platforms and engines, the two do feel there’s benefits in joining forces on mobility. By mobility, we mean carsharing and all that sexy stuff you can’t get enough of. A pact between the two rivals came last March.

On Friday, the two automakers released the details of their mobility partnership, announcing five joint ventures funded by a combined $1.13 billion investment. (Read More…)

Cooperation is commonplace among automakers. Chrysler has worked with, or been purchased by, just about everyone at this point, but it’s far from the only manufacturer to get chummy with a rival company. Ford and Volkswagen are busy discussing their future together and Toyota tapped other brands to help it co-develop performance models like the 86 and Supra.

Despite their longstanding and occasionally bitter rivalry, Mercedes-Benz and BMW could be the next duo to cozy up to one another. According to German outlet Handelsblatt, BMW chairman Harald Krüger and Daimler management board member Ola Källenius are currently examining the possibility of an automotive alliance.  (Read More…)

Mercedes-Benz says it has begun deliveries of the GLC F-Cell, a battery-electric vehicle that can run on hydrogen or a stored electrical charge. That would make it the most sensible hydrogen vehicle currently in existence, which isn’t saying much.

At any rate, it doesn’t really matter because you’ll probably never see one. (Read More…)

Mercedes-Benz recently announced A-Class sedan pricing for the European market. While not a bargain at 31,000 euros (roughly $36,000), it’s roughly what we expected from from the automaker. Of course, that fee goes up the second you start adding things. While you could go up in trim and include 4Matic all-wheel drive, one of the most sizable pricing leaps comes via Daimler’s Edition 1 variant.

Benz likes to offer a debatably unnecessary permutation of every new model for its first year. The Edition 1 cars typically include a number of visual upgrades and trim pieces to differentiate themselves from the standard model. But they aren’t limited to being solely an appearance package. For example, the Mercedes-AMG C63 Coupe Edition 1 received an upgraded interior, new steering wheel, a few aerodynamic modifications, and carbon ceramic brakes to complement the racy decals.

The A-Class Sedan Edition 1 appears to be taking the show-before-go route by adopting a copper color scheme and little else. While that usually makes our heads spin, it’s something different from the factory and proves Mercedes still occasionally notices what happens in the aftermarket scene. (Read More…)

Mercedes-Benz sport-utility vehicles assembled in Tuscaloosa, Alabama, are being checked for potential problems by Chinese customs authorities in Shanghai, according to the nation’s media. The situation was later confirmed by Daimler AG on Thursday.

Officially, custom agents discovered the imported GLE and GLS models possess “insufficient” rear brakes and pose a safety risk. However, this isn’t China’s first time holding up product from the Tuscaloosa factory. Daimler confirmed that its American-made SUVs, along with vehicles from Ford, were held up for several weeks in late April.  (Read More…)

Daimler AG unveiled a new corporate structure on Thursday that splits its core businesses into a three legally independent entities, with one of the arms focusing entirely on mobility and financial services.

It’s a sign of the times as automakers press ever deeper into an uncertain tomorrow, all thanks to mobility and data services. “The new structure positions Daimler to tackle the rapid pace of change in the mobility sector and the corresponding strategic challenges,” explained Supervisory Board chairman Manfred Bischoff. “Legally independent divisions will sharpen our focus on the future success of the business.”

This is no small feat, as altering the structure involves reassigning more than 700 Daimler subsidiaries in over 60 countries. After which, Mercedes-Benz AG, Daimler Truck AG and Daimler Mobility AG will operate as one under the Daimler AG umbrella.  (Read More…)

While the rest of the world will be able to enjoy the new Mercedes-Benz A-Class hatchback, the United States is patiently waiting for the sedan. Since Americans won’t be privy to the liftback model, it’s to be four doors or nothing.

This is our first look at the model without camouflage and, while it resembles the A-Class hatchback to a large extent, there are some aspects unique to the sedan. The most evident change will be the rear end but, as the teaser image doesn’t show that portion of the car, we’re left analyzing the front bumper — which scales down the oversized air inlets and ditches the slats.

According to Mercedes-Benz, the changes weren’t entirely aesthetic. It claims the vehicle’s shape results in a drag coefficient of only 0.22. That beats the outgoing CLA Coupe (along with the BMW 5 Series) as the most aerodynamic production car in the world.  (Read More…)

Mercedes-Benz plans to launch eight cars off the back of the new A-Class and, unsurprisingly, a bunch of them will be crossovers. While North America will have to wait until fall for the A-Class sedan, Europe will see the hatchback much sooner. However, those models are just the start of the upscale brand’s drive to push the platform into every segment its size limitations allows.

The hatch will remain the smallest model, but CEO Dieter Zetsche says Mercedes-Benz needs to keep its rivals on their toes — and the automaker intends to tap the MFA2 platform for that honor. While the expanded lineup gives MB an edge universally, we know which automaker the company is most concerned with: BMW.  (Read More…)

There certainly are a lot of high-horsepower options available in the midst of the automotive industry’s sea change toward “electric mobility.” Despite all claims to the contrary, North America has stuck with gas-guzzling SUVs, trucks, and performance coupes — leaving economy-focused machines to fill in the domestic market’s narrowest margins.

It’s a similar story in Germany. While BMW and Mercedes-Benz both claim to be pushing toward electrification, they continue to present us with extravagant models where efficiency is an afterthought. If you’re wondering how they could possibly enact this betrayal of trust, they kind of have to. The profit margin for EVs is slim, sometimes nonexistent, and these expensive units generate the money needed for electric R&D.

We also don’t mind seeing them in the showroom in the slightest. Case in point is the Mercedes-AMG GT 4-Door Coupe. Like all high-end performance “coupes,” the name is utterly meaningless. The new AMG flagship is, in fact, a five-door hatchback with fastback styling. Fortunately, that’s really the only complaint we can make about it, as everything else looks about as desirable as one could imagine. (Read More…)

Unlike German auto titans BMW Group and Volkswagen Group, Mercedes-Benz parent company Daimler didn’t have the stabilizing effect of a family or individual with a massive, long-term cache of company shares. That’s no longer the case, as Geely Group owner Li Shufu has announced his purchase of a 9.69 percent stake in the German automaker.

This makes Shufu Daimler’s largest single shareholder.

The Chinese auto tycoon, whose Zheijang Geely Holding Group manages car-producing Geely Group, already owns Volvo Cars and Lotus, and is a major shareholder in truck builder Volvo AB. Always on the hunt for opportunities, the near 10-percent stake in Germany’s largest luxury automaker should give Shufu the partnership he’s looking for.  (Read More…)

Volkswagen AG suspended chief lobbyist Thomas Steg on Tuesday as its “first consequences as a result of animal tests.” If you’ll recall, German automakers were faulted with funding experiments on monkeys (and also people) that haven’t gone over well in the media. Both Daimler and VW say they will conduct investigations to get to the bottom of how something like this could have happened.

At its meeting today, Volkswagen Group’s Board of Management accepted a proposal made by Steg, who heads external relations and sustainability, that he be suspended until a full investigation is completed.

“We are currently in the process of investigating the work of the EUGT, which was dissolved in 2017, and drawing all the necessary consequences. Mr. Steg has declared that he will assume full responsibility. I respect his decision,” said Volkswagen CEO Matthias Müller in a statement.  (Read More…)

Over the weekend, we reported that German automakers funded research where monkeys were exposed to diesel exhaust fumes from an emissions-cheating VW Beetle. Volkswagen Group, Daimler and BMW all condemned the study — claiming to be appalled by the logistics employed for research they were funding.

Apparently, the situation is a little darker than we first thought. In addition to gassing 10 monkeys, the group hired by automakers to prove the worth of diesel was also testing on human beings. The European Research Group on Environment and Health in the Transport Sector (EUGT) had 25 people inhaling a gaseous byproduct of diesel combustion at a clinic used by the University of Aachen in 2016. (Read More…)

German automakers were faulted with animal cruelty after details emerged that the European Research Group (EUGT) on Environment and Health in the Transport Sector had been gassing monkeys with diesel fumes this week. While this is probably the least egregious example of a German gas chamber in let’s say the last seventy years or so, it doesn’t change the fact that there remain some extremely negative connotations.

People don’t like the idea of testing on animals, especially not cute ones that look like us. Germany may not be taking the full-blame on this faux pas in morality, however. EUGT had commissioned the Lovelace Respiratory Research Institute (LRRI) in Albuquerque, New Mexico, to establish if diesel exhaust fumes were carcinogenic — and that’s where ten monkeys were isolated in airtight chambers, inhaling fumes from a diesel Volkswagen Beetle as they watched cartoons.  (Read More…)

In celebration of the redesigned G-Class, Mercedes-Benz has decided to cast the original G-Wagen in fake amber. The massive instillation is suppose to convey the timelessness of the SUV’s design — which is good, because we don’t think Daimler is going to bother changing the look of the new one all that much.

“The amber cube puts the uniqueness of the G-Class in a nutshell” explained Dr Gunnar Güthenke, head of Mercedes-Benz’s off-road vehicle unit. “Our cult off-road vehicle has been continuously evolving for nearly 40 years – without losing its character or its core values. Its DNA is stronger than time and than any fashion trend. The cube expresses this to stunning effect and thus embodies the objective for advancing the G-Class.” (Read More…)