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By
Matt Posky on March 27, 2019

The unlikely alliance between BMW and Daimler, solidified earlier this year, is in the opening stages of producing something tangible. The duo are already said to be working on a joint platform for electric vehicles, which the German business publication Manager Magazin claims will underpin a new EV from BMW.
Called the i2, the battery-powered subcompact is to be slotted beneath BMW’s existing i3. While rumored to be similar in size, the i2 will abandon the i3’s carbon fiber body in an attempt to minimize costs and broaden appeal. Daimler would follow by producing its own version, likely using Mercedes-Benz’s EQ sub-brand. (Read More…)
By
Steph Willems on March 26, 2019

According to a report out of Germany, we’ll know by the end of the year whether Daimler AG intends to keep its Smart city car division alive.
Created a quarter century ago, Smart’s focus on microscopic urban runabouts like the Fortwo gave way to a plan to go all-electric in Europe by 2020, two years after ditching gasoline in North America. However, there’s a chance the automaker’s incoming CEO might relegate the badge to the scrap heap of history. (Read More…)
By
Steph Willems on February 22, 2019

As the marketplace evolves and the rise of “mobility” threatens to lock laggard automakers out of new revenue streams, old rivals are coming together to get out ahead of the competition. Take BMW and Daimler, for example. The German companies, normally embroiled in high-end sales combat, have cosied up to each other in recent years.
While they’re not sharing platforms and engines, the two do feel there’s benefits in joining forces on mobility. By mobility, we mean carsharing and all that sexy stuff you can’t get enough of. A pact between the two rivals came last March.
On Friday, the two automakers released the details of their mobility partnership, announcing five joint ventures funded by a combined $1.13 billion investment. (Read More…)
By
Matt Posky on February 1, 2019

Mercedes-Benz has already announced its electric EQ range will see an EQC SUV as the first inductee to its automotive stable — followed by the EQS sedan, EQA hatchback, and the compact EQB crossover. It also plans to introduce its EQV Concept in Geneva later this year, a model which draws much of its inspiration from the Mercedes V-Class (known in North America as the Metris).
However, the standard V-Class is going through some changes of its own. Thanks to a mid-cycle refresh in Europe, the model will gain more standard safety tech, new hardware, and added luxury options for 2020. It also goes under the knife for some tasteful plastic surgery, bringing it in line with the rest of the automaker’s lineup. (Read More…)
By
Matt Posky on January 24, 2019

Daimler is updating its “Mercedes me” app to include on-board purchases via a virtual store, available across the globe. With the 2019 Mercedes-Benz A-Class, B-Class and GLE, customers can even order some optional equipment online after purchasing their vehicle. According to the manufacturer, customers can subsequently purchase digital radio, smartphone integration with Apple Carplay or Android Auto, and enhanced navigation. Think of it like downloadable content (DLC) in video games or new apps for your phone, only for your car’s MBUX infotainment system.
While it’s handy to have the ability to add optional equipment remotely, we’re always hesitant to praise anything that monetizes digital content. DLC and microtransactions have really pitted the gaming community against publishers, resulting in some pretty heinous schemes to nickel and dime the customer base. Now, the trend has moved beyond the borders of that industry and into the automotive sector. (Read More…)
By
Matt Posky on January 17, 2019

Mercedes-Benz has announced pricing for its new A-Class sedan while throwing the gauntlet Audi’s way. The 2019 A220 starts at $32,500, which happens to be the exact cost of a base A3. The cars even share an identical $995 destination fee.
Considering both models feature 2.0-liter turbo four-cylinder engines producing 188 horsepower and 221 lb-ft of torque, we anticipated similar MSRPs. But Daimler might as well put a photo of the A3 in crosshairs on the A-Class’ window sticker.
Cheaper than the uninspired (and soon to be revamped) CLA by a few hundred bucks and roughly $1,500 less than a GLA crossover, the A-Class sedan is now Mercedes’ most-affordable model in North America. (Read More…)
By
Matt Posky on January 4, 2019

Mercedes-Benz managed to hold onto its heavyweight title in luxury sales for the third year running, at least as far as the United States is concerned. Though the domestic match was close — BMW’s 311,014 deliveries in 2018 were only a few thousand units shy of Mercedes’ 315,959. In fact, BMW volume improved 1.7 percent against 2017 while MB sales were down 6.3 percent, with most of the ground being lost in the second half of the year.
During that same time frame, Tesla sales exploded. By year’s end, the luxury EV manufacturer had 182,400 domestic deliveries under its belt — nearly four times the volume witnessed in 2017. (Read More…)
By
Matt Posky on January 3, 2019

Trademark applications filed by Daimler with the United States Patent and Trademark Office may indicate a soon-to-be expanded lineup for its premium line of Mercedes-Maybach vehicles. According to some detective work by AutoGuide, the automaker recently filed three applications with the USPTO for vehicles using the names GLS 600, GLS 680, and S 680.
While it wasn’t alway the case, Mercedes currently uses automotive designations above 600 to denote vehicles reserved for the ultra-luxury Maybach sub-brand. The GLS-Class’ trim presently tops out at 550 before qualifying as an AMG-enhanced model. While that doesn’t guarantee a Maybach SUV, it does make it a likely prospect. At the very least, it would seem Mercedes wants to introduce a more lavish GLS in the near future. (Read More…)
By
Steph Willems on December 20, 2018

Despite representing one of the great automotive rivalries, Daimler and BMW aren’t immune from the need to seek out cost savings in a rapidly evolving landscape. The two automakers have already teamed up on matters like components purchasing, and last year combined their respective car-sharing ventures.
However, sources close to the companies claim Daimler and Bimmer want to take it further, potentially sharing vehicle platforms and electric vehicle batteries. (Read More…)
By
Matt Posky on November 30, 2018

Mercedes-Benz just announced the updated pricing scheme for its redesigned GLE-Class, but there’s an issue. Depending on how you frame things, the model is either two thousand dollars cheaper or quite a bit more expensive.
For the 2020 model year, Mercedes will supply North American customers with the GLE 350. It starts at $53,700 (plus $995 for destination) and replaces the GLE 400 as the line’s starting point. However, it also replaces the 400’s V6 and mandatory 4Matic all-wheel drive — and that’s where things get slippery. (Read More…)
By
Matt Posky on November 13, 2018

Mercedes-Benz says it has begun deliveries of the GLC F-Cell, a battery-electric vehicle that can run on hydrogen or a stored electrical charge. That would make it the most sensible hydrogen vehicle currently in existence, which isn’t saying much.
At any rate, it doesn’t really matter because you’ll probably never see one. (Read More…)
By
Steph Willems on October 24, 2018

Pick your jaw up off the floor. The Smart brand, officially spelled with a lowercase “s” that we can’t abide by, is now 20 years old, but seems destined to leave this earth before it has to start worrying about the big three-oh.
Smart’s development partner, Renault, is reportedly entertaining thoughts of leaving the relationship, opening the door to Smart’s death… or substitution. (Read More…)
By
Matt Posky on October 11, 2018

Now that China has relaxed its joint-ownership mandates, BMW has announced that it will procure a majority stake in its venture with Brilliance Automotive. The German firm will be the first foreign automaker to have majority control of its business in the region.
Being first will not come cheaply, however. It will cost BMW $4.2 billion to assume control with a majority stake of 75 percent of the business — albeit as part of a larger deal. All the manufacturer has to do is come up with the funds and wait until 2022, when rules limiting foreign ownership for all Chinese auto ventures are officially lifted. (Read More…)
By
Matt Posky on October 5, 2018

When details of the 2019 Mercedes-AMG A35 hatchback prematurely hit the web last month, it looked like the model was ready to give the Volkswagen Golf R and Audi S3 a hard time. However, the 306 horsepower and 295 foot-pounds of torque generated by its turbo 2.0-liter wouldn’t be enough to outright murder them on the open road. Fortunately, the leak included unconfirmed rumors that the A45 definitely could.
Following its debut at this Paris Motor Show this week, we learned that everything we already knew about the A35 turned out to be true, though the A45 remains draped in relative mystery. AMG lifted the veil just a bit, teasing out a few details on the upcoming model — emphasizing how terrible it will make the old A45 seem by comparison. (Read More…)
By
Steph Willems on September 26, 2018

Daimler AG and its Mercedes-Benz division won’t have Dieter Zetsche at the helm for much longer. The mustachioed, jeans-loving chief executive, who’s headed the automaker since 2000, leaves the position in May, the automaker announced Wednesday.
Dr. Z isn’t leaving the company — come May, the 65-year-old will accept the role of chairman of the group’s supervisory board. Occupying Zetsche’s former position as head of Daimler and the Mercedes-Benz brand will be the first non-German CEO in the company’s exceptionally long history. (Read More…)
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