When, some seven weeks ago, the Nikkei had the rumor that Nissan would revive its Datsun brand for low cost cars, targeted at emerging markets, official sources at Nissan – not surprisingly – had no comment.

One not so charitable source at Nissan conceded that “this time, the Nikkei is less on crack than sometimes.” Another more diplomatic source said: ”I guess you can expect a press release soon.”

That press release arrived today. (Read More…)

A couple of recent Junkyard Find Datsuns (the ’78 510 and ’77 280Z) featured mysterious “FLOOR TEMP” idiot lights on their dashes. Floor temp? Why? (Read More…)

Wait a minute— this Malaise Era heap, with its solid rear axle and AMC Hornet-esque lines, this car can’t be a 510! That’s what I thought when I spotted this car at a Northern California self-service yard last month, having forgotten that Nissan’s American marketers slapped 510 badges on the 710/Violet/Stanza/200B for the ’78 and ’79 model years. This is the first time I’ve seen one of these things in at least 20 years. (Read More…)

So what were those long gone Datsuns that supposedly will come back? Datsun 510s were built for one reason – affordability. They were peppy little cars with a practical boxy exterior that meshed well with a roomy interior.  (Read More…)

We have been keeping one eye on the Nissan/Renault plans for low cost cars for a while. All indications have been that the alliance is working on a car that could sell in the neighborhood of $5,000 and still make a profit. The secret of doing this is spreading the development effort over as many units as possible.

Today, The Nikkei [sub] writes that Nissan will resurrect its Datsun brand in order to sell low-priced cars in emerging markets. According what the Nikkei “learned” without naming sources, the cars will initially be built and sold in India, Indonesia and Russia. Allegedly, Nissan hopes to “achieve annual sales of 300,000 Datsuns a year soon.” (Read More…)

After a couple of 1970s Italian sports cars for our last two Junkyard Finds, it’s time to look at the Japanese competition. Malaise Era Z Cars are not uncommon in California junkyards, and I spotted this fairly rough example in an Oakland yard last month. (Read More…)

Just about the time Datsuns were getting Nissan badging, the suits at Nissan HQ decided that they needed a cheap sporty car to compete with the likes of the Honda CRX and (cringe) Ford EXP in the American marketplace. A little cutting and pasting on the Sentra and voila! Pulsar! (Read More…)

The Corolla and the Civic get all the attention when we think about the Japanese subcompacts that put the fear into Detroit during the final years of the Malaise Era, but we mustn’t forget Nissan’s replacement for the rear-drive Datsun 210: the Sentra. You don’t see many early Sentras in junkyards these days; they haven’t been a common sight in The Crusher’s waiting room for a decade or so. Here’s one that I spotted in California earlier this month. (Read More…)

Remember Sakura and Fuji, the two tiny Datsun 210s that went to “The World’s Cruelest Rally” and came home with a trophy? This story has a sequel.

In 1958, two Datsuns, named “Fujii” and “Sakura”  entered  the Mobilgas Trial, 10,000 miles all around Australia. Surprisingly, “Fuji” won its class title. “Sakura” finished fourth.

Half a century later, the cars were found in a warehouse in Japan. (Read More…)

It was known as “The World’s Cruelest Rally:” The Mobilgas Trial, 10,000 miles all around Australia. In 1958, there were two entries, regarded as a joke by the burly Aussies: A pair of tiny Datsun 210s, named “Fuji” and “Sakura”.

The suicidal idea was had by marketing manager Yutaka Katayama. Aged 102 years, he is still alive to tell the story: (Read More…)

We saw this junked ’78 Corolla a while back, and there was this ’81 Mazda GLC and this ’80 Civic, but no discussion of Middle Malaise Era Japanese Econoboxes can be complete without mention of Nissan’s third-gen Sunny aka 210 aka 120Y aka B210. Here’s a nice example I found in a Denver self-serve yard a week or so back. (Read More…)

You’ve got to love a car named the Sports, if only because it reminds us of the pre-focus-group era. I’m on vacation in Door County, Wisconsin at the moment, which means I’m surrounded by endless Packers paraphernalia, startling quantities of Buicks driven by folks 50 years younger than the normal Buick demographic, cheese curds, and this beautiful street-parked vintage Datsun. (Read More…)

Yesterday, we saw an once-ubiquitous 80s Japanese econobox that has nearly disappeared from the face of the earth; at the same Denver junkyard, I found a once-ubiquitous 70s Japanese econobox that also hasn’t been seen on the street for many years. The little fastback B210 was once everywhere. (Read More…)

The Nikkei [sub] says that Nissan is bringing back the Datsun brand as the badge for its low-cost offerings in emerging markets. The Nikkei is talking about cars “with a price tag of around 5,000 dollars.”  The Nikkei makes this announcement without quoting sources. (Read More…)

I’ve been seeing quite a few junked Datsun pickups in recent years, and most of them have featured the King Cab option. To those of you accustomed to 21st-century pickups with four doors and luxurious back seats, the few additional cubic centimeters of the Datsun 720’s King Cab must seem a cruel joke. (Read More…)