In 2001 during an early evening with a piercing December chill, Jason splayed the salesman’s grin when Dad and Son showed up in a warm showroom. Well of course he’d be happy to let them try a new Passat, “but first can I get a copy of your license?”

Moments later, Jason pulled up to the glass front doors in a black B5. He hopped out and assumed the passenger seat. Ten-year-old Son scurried in past the back door and settled in the center of the backseat with a commanding view forward.

Despite his 30 minutes of interactive product training, salesman-Jason wouldn’t be the expert in the car that evening. He didn’t stand a chance against the ten-year-old in the back. (Read More…)