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By
Matt Posky on October 7, 2020

While General Motors still plans on debuting its all-electric Hummer on October 20th in a live-stream event catering to industry watchers and EV super fans, it will also be dipping into its marketing budget to give those watching the first game of Major League Baseball’s World Series a glimpse of the beast.
Two weeks from now, the automaker will pull the trigger on a synchronous media extravaganza guaranteed to place the electric behemoth in front of as many eyes as possible. In addition to the official debut and Fox’ baseball slot, GM has also purchased time during NBC’s The Voice — which is estimated to draw in around 9 million viewers when it returns for its 19th season.
(Read More…)
By
Matt Posky on September 15, 2020

Considering the dire straits Nissan currently finds itself in, I don’t think anybody felt ultra-confident that its next Z-badged performance coupe was automatically going to be a home run. I certainly did not. But then I watched Nissan CEO Makoto Uchida climb out of the prototype as he reminisced about how his first car was a Fairlady Z, noting that it was a “love at first sight” kind of deal.
It was fitting, not just because the Proto Z that debuted on Tuesday is clearly inspired by that iconic model but also because he just unveiled a car that will probably leave a lot of other young drivers feeling the exact same way.
Nissan spent a lot of time parading around Z models ahead of the debut, suggesting that the prototype would be influenced by them all. But it has become clear that the earliest models are the ones doing the heavy lifting. While the squared tail lamps floating on a black canvas covers everything up to the 300ZX, the Proto Z’s overall shape is commensurate with the original 240Z. It also happens to be quite handsome and uncluttered by a lot of the busyness found on modern-day sporting cars. (Read More…)
By
Steph Willems on June 19, 2020

Insisting earlier in the week that its scheduled debut date for the new Bronco was simply a coincidence, Ford has nonetheless found itself forced to push back the model’s reveal even further.
The automaker unintentionally made waves after its planned July 9th reveal of the reborn off-roader (already deferred by the pandemic and resulting trade show cancellations) coincided with the birthday of O.J. Simpson — a man forever linked to the vehicle following his low-speed 1994 cruise into infamy.
Everyone noticed, including the sister of Nicole Brown Simpson, whose 1994 murder — along with that of friend Ron Goldman — sparked the trial of the century. (Read More…)
By
Matt Posky on May 20, 2020

Last year, Acura previewed the Type S Concept at Pebble Beach, making itself an exciting brand for the first time in years. The model heralds the return of the marque’s performance nomenclature and gives us a taste of the next-generation TLX sports sedan — which will be the first Acura product to wear the Type S badge in quite a while.
On Wednesday, the company announced the new model will debut on May 28th. Not surprisingly, it also confirmed the next TLX will share as much with the concept car as regulators allow. (Read More…)
By
Steph Willems on March 10, 2020

The public debut of Cadillac’s first all-electric model has hit a snag in the form of the fast-growing coronavirus epidemic. A splashy (aren’t all reveals splashy?) unveiling scheduled to take place April 2 is now scrapped, Bloomberg reports.
The article, which (strangely) positions the cancellation as a major blow for General Motors CEO Mary Barra, notes that the automaker has yet to come up with a fall-back plan for the model’s debut. (Read More…)
By
Matt Posky on February 19, 2020

Toyota has expressed interest in delivering a compact crossover sized smaller than the existing C-HR before, going so far as to offer a few teasers to whet the collective appetite. Another bait image was posted this week, accompanying promises that the automaker will debut the model at the 2020 Geneva Auto Show next month.
While the model could go head-to-head with a handful of rides here in North America, it’s a product aimed primarily at the European market. Based on the TNGA-B platform, the mystery Toyota is supposed to undercut the C-HR in scale and price. Here, that would make it a likely rival for the Nissan Kicks or Ford EcoSport. Both models have seen modest sales growth through their first full year on sale, but there’s not a lot of heat in the segment as a whole.
Toyota will only ship the new crossover as far West as it thinks is profitable. (Read More…)
By
Matt Posky on January 6, 2020

The Fisker Ocean electric crossover debuted in Los Angeles over the weekend. Company founder Henrik Fisker claims the model will be competitively priced (for an electric), starting at $37,499. There’s also a subscription service, priced at $379 per month with a $3,000 down payment. Customers receive an allowance of 30,000 miles a year as well as “free” servicing, maintenance, and (presumably) insurance.
Considering Fisker’s track record, having a sales model that allows customers to invest a few grand upfront and cancel at any time might help the Ocean’s take rate. The Fisker name is now synonymous with underdelivering. Poor corporate decisions, combined with plenty of bad luck, ultimately forced the first iteration of the brand to cancel production of the Karma hybrid. Fisker Automotive declared bankruptcy in 2013, with Fisker Inc. emerging in 2016 with more mainstream aspirations. (Read More…)
By
Matt Posky on December 13, 2018

It was long assumed that the 2020 Chevrolet Corvette would premiere at the North American International Auto Show next month. However, General Motors recently confirmed this was not to be. In fact, it doesn’t appear as though the automaker has any big announcements scheduled for the event. Did something go wrong?
Big time, according to GM Authority. The outlet claims the C8 Corvette’s engineering team found a major electrical issue that stymied development. Anonymous sources hinted that the current system isn’t robust enough to carry the load necessary to support all of the car’s components simultaneously. (Read More…)
By
Matt Posky on September 4, 2018

Kia is readying the unveiling of its Proceed for European buyers later this month, taking great strides to ensure it matches the concept version. While the Ceed five-door already exists, the Proceed is a full-blown wagon. However, it’ll probably spend the majority of its time referred to as an “estate car” or “shooting brake,” since it’s not supposed to make it out of Europe. That’s slightly tragic, considering the model seems bent on showcasing Kia’s new emphasis on extra-handsome designs.
Kia revealed the Proceed Concept last year at the Frankfurt Motor Show to much praise from the media. The brand claimed it would foreshadow the future of the Ceed lineup’s styling, which bodes well, as the car looks like a Porsche Panamera Sport Turismo and Nissan GT-R put up their bastard offspring for adoption in South Korea. (Read More…)
By
Cameron Aubernon on May 15, 2015

Thanks to CNBC, the 2016 Chevrolet Camaro was revealed to the world ahead of its global debut Saturday at Belle Isle in Detroit.
(Read More…)
By
Cameron Aubernon on January 7, 2015

The 2015 Consumer Electronics Show isn’t just the place to see the latest and greatest in gadgets and 1,000-inch Ultra 5K curved-screen Omega Definition touchscreen televisions with Minority Report-style controls, but also where some of those things will wind up in the auto industry.
For Mercedes-Benz, it’s the F 015 Luxury in Motion.
(Read More…)
By
Cameron Aubernon on February 24, 2014

Ahead of its world debut at the Mobile World Congress in Barcelona, Spain prior to making the rounds at the Geneva and New York auto shows next month, Ford has unveiled its redesigned 2015 Focus.
(Read More…)
By
TTAC Staff on December 24, 2013

Unveiled at a special event in Paris last week, Citroën’s DS 5LS is the French automaker’s first premium variant of the DS sub-brand. Don’t expect to park this one at the Louvre, however; the DS 5LS is destined solely for the Chinese market.
(Read More…)
By
TTAC Staff on December 20, 2013
By
TTAC Staff on December 17, 2013
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