The 21st century has been particularly kind to the Hyundai Motor Company, though this was hardly a matter of chance. Originally known in the West for providing bargain automobiles that were surprisingly competent, it wasn’t long before the South Korean brand was giving Japanese mainstays stiff competition. By the early 2000s, Hyundai was working hard to differentiate itself from the recently acquired Kia and opted to make its products more luxurious and saw massive gains in the U.S. market that have more-or-less continued until today.

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Lamborghini proved it could make a luxurious grand touring coupe that a few people were willing to buy instead of a Ferrari with its first-ever production car, the 350GT. Based on the 350GTV prototype that was not actually drivable, the 350GT eventually grew and matured into the very similar 400GT we featured last time.

At its inception, the 400GT was just a 350GT with a larger engine, since the intended roof edits to turn the 2+1 into a 2+2 were not production ready. Lamborghini advertised the 350, 400, and 400 2+2 as three separate models, a fun take on the truth. But after three variations of the original 350 design, it was time for something new. The replacement process was not without drama.

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Our Lincoln Mark Series coverage continues today, and we pick up at the end of 1958. After Ford dumped many millions into the Continental Division and quickly shut it down, the company then spent a lot more money to develop an all-new unibody platform for Lincoln’s usage. In an attempt to woo customers away from Cadillac, the new Lincolns for 1958 wore some of the most shocking styling ever to come from Detroit.

All three of Lincoln’s new “models” were really just trim levels of the same car. Said models included Capri, Premier, and the top-tier Continental Mark III, which was not a Continental except in trim badges. At least it had a Breezeway window! At the 1958 launch of Lincoln’s new unibody line there was a steep recession across the globe, as lots of Americans decided they didn’t actually need a new car every year or two. Nevertheless, the Continental Mark III made up 62 percent of Lincoln’s sales that year. Lincoln veered off on a revised course in 1959, hoping to improve its lot with some more “new” models.

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The 350GT was Lamborghini’s first production car, and as we learned in our last entry, was a very rapid adaptation of the 350GTV prototype. And while the GTV was certainly more elegant looking than the GT, the former’s foibles included a hood line that was too low to fit the company’s V12, as well as a general lack of practicality.

Practicality was the word of the day in the 350GT’s development. The 2+1 grand touring coupe brought Ferruccio Lamborghini’s vision to life, as a competitor to the well-established finery from Ferrari. There were just 120 examples of the 350GT produced before its successor joined the ranks. The new car had a larger engine that made more power but looked very similar to its brother. Meet the 400GT.

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With the Continental Division dead, a cost-weary and (newly) publicly traded Ford Motor Company headed into the 1958 model year determined to unveil a solid luxury car showing against its primary rival, Cadillac. However, the “Continental Mark III by Lincoln” was a Continental in name only: It wore the same metal and was produced at the same new factory, Wixom Assembly, as the rest of the Lincoln models (Capri, Premiere) that year.

Brass at Ford hoped the Continental name on the Mark III would make customers believe it was something special, like the Cadillac Eldorado with which it competed. As mentioned last time, aside from its Continental name, the Mark III for 1958 used One Simple Trick to lure buyers into its leather seats: a Breezeway window. First up today, pricing problems.

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After Lamborghini’s 350GTV show car debuted in Turin, Ferruccio Lamborghini was very intent on turning the coupe’s good publicity into sales of a real production Lamborghini. But the prototype lacked running gear, an engine that fit under its hood, and there were many other miscellaneous issues. As we learned last time, redesign work began on the GTV’s chassis, engine, and body at a furious pace. That’s where we pick up today.

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We return to our coverage of Lamborghini’s front-engine grand touring coupes today, and the story of the company’s first prototype. A teardrop-shaped two-door with sweeping lines and an angular rear, the 350GTV was the first passenger vehicle Ferruccio Lamborghini ever made. His past experience was as a successful businessman and builder of stylish Italian tractors at Lamborghini Trattori.

The high-strung 3.5-liter V12 was completed (albeit in race car specification) and the coupe’s body had been casually assembled by the craftsman of Carrozzeria Sargiotto, who usually made plastic moldings and not cars. Was the next stop the 1963 Turin Auto Show? Nope.

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The Continental Division was in a very difficult place when it designed an all-new Mark III as the (sedan only) replacement for the slow-selling and super expensive Continental Mark II coupe. As we learned last time, shortly after the Mark II went on sale the Continental Division was already on its last legs. It continued to lose money hand over foot after Ford’s huge initial investment and was doomed to a quick closure.

And so it was the 1956 and 1957 Mark IIs became the only Continental Division product and the only Marks that were hand-assembled in a factory-built, especially for Continental. After Continental’s closure, Ford’s new VP of passenger vehicles Lewis Crusoe quickly dismantled the division and integrated its employees into Lincoln. The Continental factory became the Edsel factory, and the three extant Mark III prototypes became a burden.

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I was reminded the other day (by Facebook) about a particularly beautiful coupe I’d photographed at a local car show in 2014. It had two doors, a big engine in the front, svelte and restrained styling, and a Lamborghini badge on the nose. It’s easy to forget that Lamborghini made elegant grand touring coupes long before it got to the likes of the outrageous Countach or LM002. We start at the beginning, with the company’s very first prototype, the 350GTV.

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We pick up the story of Lincoln’s Mark series cars once again today, at a low point in the coupe’s history. The intensely expensive development and launch of the new Continental marque arrived at exactly the wrong time for Ford.

Shortly after the family-owned company spent $21 million ($227 million adj.) on the launch of its new super-luxury brand, the company had its IPO. That meant the big money poured into the black hole that was Continental was visible to everyone who cared to see, including shareholders. The pressure was just too much, and the Continental brand was canceled in 1956 by Henry Ford II, just a year after the Mark II entered production.

But let’s back up a year, right as the Mark II went on sale. Management of the Continental Division knew the singular, hand-assembled model was not enough to keep the company going. They needed to save and make more money, and fast.

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We arrive today at the fifth installment of our Rare Rides Icons coverage on the Lincoln Mark series cars. Thus far we covered the first Continental of the late Thirties, and Ford’s desire to go ultra luxury with the Mark II sold under the newly minted Continental Division. The Mark that debuted for the 1956 model year was Mid-century in its styling, built of top quality components, and constructed in a methodically controlled manner via a QC program that consisted of seven initiatives.

It was time to put the new Continental Mark II coupe on sale.

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We return to our Lincoln Mark series coverage today, in the midst of learning about the first Mark of the line, the Continental Mark II. The Mark II aimed to carry on the tradition set by the gracious Continental of the Forties, and take Ford to new heights of luxury, desirability, price (and thus exclusivity), and quality. The latter adjective is where we’ll focus today; it was certainly the focus of the folks at the Continental Division prior to the Mark II’s release.

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Today finds us at the third installment in our coverage of the Lincoln Mark series cars. So far we’ve covered the original Continental that ran from 1939 to 1948 and learned about the styling decisions that made for the most excellent Midcentury Continental Mark II. The Mark II arrived to herald the birth of the new Continental luxury division at Ford. A division of Ford and not Lincoln-Mercury, Continental was established as the flagship of the Ford enterprise. We pick up circa 1952, with Cadillac.

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We pick up our Lincoln Mark series again today, at a point where Ford’s executives were really not interested in selling a personal luxury coupe. The original Continental was developed as a concept at the request of Edsel Ford, who wanted a car to take on his spring vacation in 1939. After an informal debut in Florida, Edsel came back with 200 orders and the Continental entered production.

Halted by World War II, the Continental picked up where it left off and underwent a light reworking at the hands of Virgil Exner. But the end of the Forties were not kind to the likes of the V12 engine, nor did Ford want to create a new Continental to replace the decade-old one circa 1948. Continental went away, its name unused. Instead, Lincoln foisted reworked Mercurys as the Cosmopolitan and ignored personal luxury. The brand generally lowered the bar of exclusivity set by Continental and the K-Series cars, and made things more affordable to the upper-middle portion of the American consumer base. Things stayed that way at Lincoln for some time.

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Rare Rides Icons concluded its 22-part series on the Imperial recently, as the long-running luxury model-brand-model exercise by Chrysler came to its timely end in 1993. Today we embark on a new luxury car series. It’s one you’ve asked for, and it’s also about luxury cars and will be an extensive series. Come along, as we consider the life and times of Lincoln’s Mark series cars.

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