After the forgotten third-generation car, the odd and bulbous fourth-generation car, and the dull fifth-generation car, the sixth Hyundai Sonata was unveiled at the 2009 Los Angeles Auto Show. It was surprising, even shocking, that Hyundai so dramatically transformed its staid midsize car into a radical “fluidic sculpture” sedan.
In the United States, after averaging 132,000 sales over the previous half-decade, the Hyundai Sonata exploded. By 2012, Hyundai sold more than 230,000 copies, and the Sonata averaged 215,000 U.S. sales between 2010 and 2014, a 63-percent increase compared with the previous half-decade average.
The momentum was not sustained. The seventh-generation Hyundai Sonata debuted in the United States at 2014’s New York International Auto Show. Where did the fun go? Where was the drama, the cat-like headlamps, the desire to stand out from the pack?
“We went from a very striking design, to a very beautiful car, but it just didn’t turn heads like the car before it did,” Hyundai Motor America’s vice president of product planning, Mike O’Brien, tells Automotive News. (Read More…)






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