never in my life would I have expected to see the grim reaper in a car ad. Especially not in the death seat. Especially not in a Mercedes ad. The boys from Sindelfingen never were known for their daredevil approach to advertising. Even at Volkswagen, which used to take more risk in their campaigns (< - they said this one wasn’t approved), any ad showing an old man with a scythe would have been immediately – - killed.
Of course, most Americans wouldn’t bat an eye at an ad featuring death… from politics to sales, our culture is built on scaring people into buying/accepting things. But this Dutch ad for the Hyundai Veloster, which was apparently approved and then banned, would have caused a few quizzical looks in any country. Not because it features death incarnate, but because advertising the Veloster’s freaky three-door layout as a safety feature is just that absurd. This ad should never have seen the light of day for the simple reason that it’s an old-school and utterly conventional approach (by banned-ad standards, anyway) to marketing one of the few cars on the market that is willfully and unnecessarily unique, simply for the sake of being unique. Surely, in this age of appliance-like cars, conventional styling and unadventurous product planning, uniqueness is enough of a marketing hook on its own…
Oh look, a convertible Ferrari 458. And, true to the brand’s nouveau-riche poser image, it’s one of those awful, complex, weight-adding, retractable hardtops. What’s that, Autocar? You say the 458 uses a “pivoting” hardtop like the 575 Superamerica (rather than a hinged system), and that actually it’s 55 lbs lighter than the 430 Spyder’s ragtop? Plus, it leaves space for a “luggage bench behind the seats”? Well, damn. Arguing with that is like, well, arguing that no sportscar brand should ever give up the involvement of the manual transmission. No matter how badly I want to disapprove of nearly every thing Ferrari does these days, I just… well, let’s just say they don’t make it easy. Bastards.
Over the last several months I’ve been especially glad that TTAC is relatively more free from the demands of the news cycle, as the doldrums of August has left us with little in the way of breaking news. Luckily TTAC is blessed with the kind of writers who can make even the most obscure story relevant and fascinating, and we’ve kept up our story cadence rolling even through the near media blackout of deep summer. But with just under a month left before the first and biggest auto show of the year, the Internationale Automobile Ausstellung in Frankfurt, the concepts and new models are starting to be rolled out, and the news cycle is chugging back to life. And one of the sparks that’s getting things moving again is this Kia rear-drive, four-door sports coupe concept. (Read More…)
Phew! Can you say “American Rolls-Royce Drophead?” In sharp contrast to its last concept, the awkward subcompact Urban Luxury Concept, the Ciel is pure old-school Caddy. A huge car with huge presence. Of course, this exact car will never go into production, but it’s good to see more flowing lines, subtle surfaces and classical elements working their way into Caddy’s sharp-edged, stealth fighter design language. After all, the cartoonishly vertical headlamps indicate just how close the pure “Art & Science” approach is coming to an evolutionary dead-end. In any case, with rumors circulating of a “true flagship” going into production around 2015, the Ciel is sure to rile up the Cadillac faithful. [Press release here]
Well, you’ve already seen the OEM-approved press shots of the Lexus GS and Infiniti JX, but TTAC’s tame Californian, Alex Dykes, is on hand to bring us all the pomp and pagentry of Pebble Beach. Hit the jump for a full gallery and a few of Alex’s on-the-spot thoughts. (Read More…)
Everyone knows what a Hofmeister Kink is… but until today’s debut of the Infiniti JX, nobody had ever heard of a Hofmeister Curve. Well, here it is… what do you think of it? Gimmick or gamechanger?
In a press release announcing the new 2013 Lexus GS, Lexus group vice president and general manager Mark Templin explains the sports sedan’s mission as follows:
Today, buyers in the mid-size luxury segment want a more engaging driving experience, styling that makes a statement, and a roomier interior package. With the all-new GS, we’re giving them what they asked for, and more.
And if the new GS looked more like the LF-Gh concept, we might agree. But with its toned-down looks failing to move the game past its foregettable forbears (at least in these 2-D images), it seems as though Lexus listen too hard to the customer (for example, creating more space with the same dimensions) and missed an opportunity to create a design that makes a statement that buyers didn’t yet know they couldn’t live without. Tarted-up midsized front-drivers are one thing, but this class of larger, rear-drive sports sedans demands bold yet sophisticated looks… and I’m not convinced this Lexus is “there.”
When Toyota built the first generation of its Vitz subcompact in 1998, the firm had no plans to sell it in the US under the Yaris nameplate (as it was called in Europe). Instead it sold a four-door and two-door version of the Platz, which was mechanically identical but had unique sheetmetal (except for the front doors), as the Echo. The Echo fell into a pattern that seems to have repeated itself several times in Toyota’s recent subcompact past: a year of growth, and then a drop. Eventually, Toyota brought the Yaris nameplate to the US, with a hatchback option in tow, and found its strongest performer in this class since the Tercel.
Now, with the hatchback bodystyle back in vogue, Toyota’s dropping the Yaris sedan altogether for the new generation, debuting later this year. It’s not the JDM/Euro Yaris/Vitz which Bertel showed us back in December, but it is being built at the revolutionary Sendai plant he visited in Fbruary. And without a sedan counterpoint, it will definitely mark an entirely new approach for Toyota’s US-market subcompact strategy.
Think the Q5 is a bit too small? Do you find the Q7 altogether too large? You’re in luck! Rather than simply continuing to bracket the meat of the German luxury SUV market, Audi is stretching and widening its Q5 chassis in order to directly challenge the “just right” Mercedes ML/BMW X5 segment. The end result is supposed to look more coupe-like (read: more BMW X6-like) than this pieced-together mule, as Auto Motor und Sport calls the Q6 the “sporting connection between Q5 and Q7.” Let’s hope those wild test wheels are an option when Q6s start rolling off production lines sometime in 2014.
What’s next for the whale penis leather upholsterers at Russia’s gauchest tuning house, Dartz? How about a wrapping a Ferrari F430 in leather-grain vinyl? Sophisticated! [via GTspirit]
Nearly three years ago, I penned an entry to TTAC’s Volt Birth Watch entitled “You Should Have Been Born A Cadillac.” True to its name, the piece argued that,
the Volt’s bailout-fodder status requires some kind of volks wagen appeal; while a $40k Chevy is a tough pill to swallow, a taxpayer-funded [Volt-based] Cadillac could create a nasty backlash.
Now that the taxpayers are off of GM’s radar, the plan is going through: GM has announced that it will build a production version of the Converj concept, to be called the “ELR” per Caddy’s alphanumeric naming scheme. Rollout, pricing and performance targets haven’t yet been released, but a production-intent concept will be shown at the upcoming Pebble Beach Concours d’Elegance. And though more profit out of an already-developed drivetrain makes worlds of sense, GM now has to explain why its luxury brand is getting Chevy’s leftovers with a freshly tailored suit. Hopefully GM will pull off this relatively minor PR hurdle with more aplomb than, say, Lincoln’s attempts to explain that features available in most Fords, like EcoBoost and SYNC/MyTouch, are what makes its cars so luxurious. After all, shouldn’t luxury brands be at the technological forefront, with features trickling down into the mass-market brands?
A new Toyota Tacoma is scheduled for release this fall, and pickuptrucks.com reckons this is it. And because this appears to be nothing more than a relatively mild facelift, we believe it. What would have been too surprising to be true: a completely redesigned, ground-up new compact truck from any automaker in the US market. Apparently building all-new compact pickups for the US market went out of style towards the end of the Clinton Administration… so we’ll have to make do with another facelifted 5+ year-old product. It’s OK, we’re gettig used to it. Video here
Though this new 911 is all-new from the ground-up, and some two and a half inches longer than its predecessor… well, it looks like just another 911, doesn’t it? The Panamera-style interior is the biggest change in terms of design, but the rest of the design is just a tweaked-and-smoothed version of the shape we’ve become very accustomed to. Of course, nobody was expecting anything dramatic from the model that defines evolutionary design in the modern car world, but after the major improvement between the 996 and 997 generations, I was expecting a little more than this. Oh well, at least it’s still a 911.
Slightly over 11 years ago, Jaguar set the car world’s heart a-flutter with the sleek, stunning F-Type concept. Shortly thereafter they said they’d build it, and relentless hype (including a totally unconvincing C&D “First Drive Review” featuring no actual driving impressions) followed. As the years dragged on, it soon became clear that Jaguar would not be building the achingly gorgeous sub-XK roadster (a decision that Robert Farago called “a shocking miscalculation“). But now, with mules already prowling the British countryside, a new baby Jag roadster concept is coming to the Frankfurt Auto Show… and Jaguar tells Autocar it will be a “precursor” to the coming production model. As a big fan of Ian Callum’s work, I’m sure it will look absolutely delicious… but if this somehow turns out to be another F-Type-style tease, Jaguar will be dead to me forever. [UPDATE: video preview after the jump] (Read More…)
With the midsized segment up for grabs, Toyota is hoping that its new 2012 Camry will win back the throne in the largest car segment in America. The official debut for the new Camry isn’t for a few more weeks, but as usual, images have been leaking on the internet for some time. The video above doesn’t show the Camry in much detail, but it does take you inside the dealer rollout for the anticipated new model. For more details on the actual looks, hit our gallery below.
Recent Comments