In my first Denver winter after a driving lifetime in coastal California, I’m now experiencing my first real taste of driving in snow. My ’92 Civic is doing pretty well (i.e., I haven’t crashed or become stuck yet), but I’m starting to eyeball Craigslist listings for IHC Scouts and FJ40 Land Cruisers. After spotting this Toyota in my neighborhood, I may have to forget about the Scouts. (Read More…)

With the second collapse of a Mahindra US-market initiative this year, some might believe that the Indian automaker has abandoned all efforts to make a good name for itself in the USA. And certainly, the implosion of its Pickup truck distribution deal with Global Vehicles looks difficult to salvage, given that both sides are locked in a legal dispute. Needless to say, when GV dropped us an email hyping a Spring 2011 launch for US-Market Mahindra products, we were more than a little skeptical. Now, however, the delay might have a legitimate explanation. According to Mahindra’s Arun Malhotra, senior vice-president for sales and customer care, speaking at the launch of the Mahindra Thar (see video above)

We are working on a lot of models. There will be a pick up on a completely new platform. We plan to bring it in the second [quarter] of 2011. It will be positioned near the top-end of our commercial vehicle pickup range, with a payload capability of above 1 tonne.

This seems to indicate that Mahindra is replacing its 1.2-ton Scorpio-based trucks (known in Australia as the “Pik Up”) with an all-new model before launching in the US. In other words, this is the first actual, legitimate reason for the endless delays to Mahindra’s US launch. Still, as the video of the Thar launch proves, Mahindra could probably make use of this (hopefully) final delay to work on their launch skills.

With Dodge decidedly losing the torque-war in the heavy duty pickup truck segment, it’s up to Ford and GM to battle out the pickup truck war of the decade. In this corner we have the 2011 Ford F-250 Super Duty Diesel sporting the lightly retuned 6.7L turbo engine that is currently king of the pickup truck hill at 800ft-lbs. For 2011, Ford decided to drop the problematic 6.4L Navistar diesel engine in favor of an all-new, all-Ford 6.7L twin turbo V8 cranking out 400HP and an incredible 800lb-ft of torque. Connected to the ground via Ford’s 6R140 heavy-duty TorqShift six-speed automatic transmission, the amazing feat of engineering is not that the engine can make this much twist, but that the transmission can take it.

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While Americans wonder if Mahindra will ever bring its diesel-powered trucks and utes to the US market, its main offerings are coming under attack at home. India’s Environmental Minister Jairam Ramesh put diesel-powered SUVs on blast this week, calling the oil-burning utes “criminal” and telling a UN conference that

We are worried about the rate of green house emissions from transport sector. There is need for mandatory fuel efficiency standards. Big vehicles like SUVs should stay off roads

Minister Ramesh’s plan is two-fold: first, he is calling for an end to India’s subsidy of diesel fuel, arguing that diesel contributes disproportionately to India’s greenhouse gas emissions. The second portion of his plan is more controversial, but should sound familiar to American readers: get rid of those nasty SUVs. Ramesh explains

Put a penalty on the type of cars you don’t want to see on the roads, which are diesel-driven cars, SUVs… We cannot ask people to buy or not buy a particular car. But through an effective fiscal policy, we can certainly have an impact

India’s auto industry insists it’s ready for diesel prices to be cut free, but they’re fighting back against Ramesh’s suggestion of a jihad on SUVs.
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Yes, things have changed in the world of trucks. Selling Chevrolet pickups was once a simple task, requiring little more sophistication than the average locker room put-down. In this now-bygone time, spokesmen for Chevy trucks were football players, and advertisements either showed a Silverado busting some dirt, or a Ford owner flitting about like Ryan Seacrest at a Justin Bieber concert. Overt, in-your-face masculinity was the currency of this era in truck advertising… until Dodge went and ruined it all by raising macho truck-ad values to the level of the absurd with its laughable “My Tank Is Full” spots (to be fair though, the paradigm was collapsing under its own weight anyway).

All of a sudden, an earnest repetition of hard-working, masculine values alone just wouldn’t cut it in the world of truck advertising anymore. What truck ads needed was a little bit of irony. Some humor to go with all the horsepower numbers, the celebrations of rugged durability, and yes, even the childish put-downs of the competition. So Chevy watched a lot of “Old Spice Guy” ads, hired some comedians and made it happen… with hilarious results.
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The road to the US market has been a rough one for Mahindra, with lawsuits, delays of EPA certification and more holding up a launch that should have taken place over a year ago. And after the Indian automaker rejected an order this summer from its US distributor, Global Vehicles, we basically gave up hope on seeing the diesel-powered, 4X4 pickups and SUVs in the land of the free. Luckily, Mahindras are used to rough roads, and if an email that just landed in my inbox is anything to go on (please note the Wild Ass Rumor heading on this post), the venture may just be pulling through. Or perhaps it’s just pulling our leg. Hit the jump for a letter from Global Vehicles president John Perez…
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We’ve hosted our fair share of diesel skepticism over the years here at TTAC, but the latest data on diesel take rates indicate that oil-burners are more popular than you might think. Dieseldriver.com broke down sales of every passenger vehicle with a diesel option, and found an overall take rate of 32 percent over the first three quarters of 2010, and trending upwards. In the third quarter, over half of the two Audis with diesel drivetrains optional were ordered as oil burners, and the vast majority of Jetta Sportwagons sold are diesel-powered. And no wonder. Modern diesel engines can be glorious things, offering gobs of torque, shocking levels of refinement and great fuel economy. Diesel prices may have climbed somewhat in the last year or so (it’s no longer cheaper than gas), but they’re close enough to make diesel a real option. Well, at least for buyers of German cars.

OK, we get it. Ford’s all-new global Ranger is “90 percent of an F-150” and it would make as much sense to sell it here as it would for Toyota to sell the Hilux alongside Tacomas and Tundras. We may not completely buy the argument that Fiesta, Focus and F-150 make for an adequate replacement to a true compact pickup in the US, but having starved that segment for so long, it’s understandable that Ford would now leave it to die. After all, nobody’s offered a truly new compact pickup for so long, it’s almost impossible to say whether the consumers or manufacturers killed off the once-burgeoning segment of efficient, utilitarian trucks.

With Mahindra struggling to offer its diesel pickups to American dealers, we aren’t holding out much hope of anything compact pickup-related changing anytime soon. Sure, there are whispers of a GM compact pickup in development (and some promising talk from Nissan), but that’s strictly in “wild ass rumor” territory. Meanwhile, VW is trying to apeal to more American consumers, doesn’t have a full-size truck lineup to cannibalize, and yet refuses to send its Amarok stateside. If any of the automakers is going to take a risk on compact (preferably diesel) pickups, Volkswagen seems like the one to do it. Alternatively, Mazda has its own version of the new Ranger and no full-sizers to cannibalize. Someone step up here!

Mahindra may have screwed up its US distribution deal (OK, somebody screwed it up), but perhaps the problem was simply that the Indian firm hadn’t sufficiently motivated the American public. After all, we may love simple, rugged diesel-powered pickups here at TTAC, but third-world-chic isn’t exactly a mass-market trend in the US (yet…). No, what Mahindra needs to get its US-market plans back on track is this, the Mahindra Bolero Attitude, a “custom concept” that Mahindra has been teasing on Facebook. It’s got all the Eff-Off attitude of a Hummer (RIP), but Facebook users report between 30 MPG (13 km per liter in the city) and 35 MPG (15 kmpl) on diesel fuel. With numbers like that, America’s love affair with obnoxiously brash SUVs could just make a comeback…

Just days after Mahindra’s diesel-powered compact pickups were approved by the EPA for sale in the US, the Indian automaker apparently canceled its distributor agreement with Global Vehicles according to the message above that was posted to Mahindra’s Media site. Global Vehicles has had a deal to distribute Mahindra pickup and SUV models in the US since 2006, and has signed up 350 dealers to sell the Indian imports. Recently cracks in the relationship surfaced when GV sued Mahindra alleging that the manufacturer was delaying homologation for the US market. GV claims to have spent $35m preparing for Mahindra’s US launch, and dealers were said to have paid $200k apiece to obtain franchises. Meanwhile, Automotive News [sub] notes

The statement by Mahindra hangs a question mark over the 300 to 350 U.S. retailers who have signed franchise agreements directly with Global Vehicles, if the Alpharetta, Ga., company no longer is the distributor.

Nor is it clear that Mahindra has the power to terminate the agreement without a court fight.

Once upon a time, the Maximum one declared that bringing diesels to the United States would only be possible by the use of urea. You know, the stuff that is is the main nitrogen-containing substance in the urine of mammals. Which can also reduce the NO_x from diesel exhaust. Using urea would allow diesels to meet Tier II Bin 5 standards. The Maximum one further decreed that the extra cost of this after treatment system would make diesels prohibitively expensive. (Unless the driver uses man-made urea, but let’s not even go there.)  Then, he mentioned the California standards which were way tougher than Tier II Bin 5. This would effectively kill diesels in the US as they wouldn’t be 50 state compliant. Then Volkswagen introduced the TDI Jetta which was 50 state compliant. What made this extra special was that Volkswagen did it without using any urea after treatment. Something which Bob Lutz said wasn’t possible. There was a diesel hurdle that was gone. Who else could be bringing diesels to the United States? (Read More…)

After numerous delays and a lawsuit by Mahindra’s US distributor, the Indian firm’s diesel-powered compact pickups have been approved by the EPA, reports the WSJ [sub].
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Reuters reports that Honda has canceled plans to build a new minicar and diesel engine plant north of Tokyo, as the company focuses its product offerings ahead of worldwide emissions standards ramp-ups. Honda’s move away from diesel has been slowly building for years, and the strategy was all but confirmed by the cancellation of a US-market Acura TSX diesel, which was replaced by the V6 TSX. Instead of developing new oil-burners, Honda is focusing on a new hybrid drivetrain capable of powering its larger vehicles. Thus far Honda has kept a conservative approach to hybrids, refining its “mild hybrid” IMA system over several generations. As Honda seeks to improve its fleetwide emissions, this new system (which could be Honda’s first “full hybrid”) has taken on new importance. Honda will officially announce its medium-range plans next Tuesday… and don’t be surprised if it involves a new full hybrid system capable of going toe-to-toe with Toyota’s Synergy Drive.

78 liters of displacement, 18 cylinders, 12 turbocharges and a tame 3,500 hp and 10,300 lb-ft of torque make for one mean Mini. Well, it would if it actually worked. Instead, this will probably just be on static display at this year’s Goodwood Festival of Speed. Fun fact: the engine alone weighs about 15 times what an original Mini did.