Tag: Editorials

By on July 2, 2018

Civility

Alright, people, listen up.

I know the world seems more divided than ever these days (although as someone who minored in history, I can assure you this is nothing new). I know that as much as I’d like to keep the craziness of politics away from TTAC, it’s not possible — the automotive industry intersects with politics all the time, and it’s our job to cover those topics and stories. I know arguments on social media are getting nastier.

(Read More…)

By on May 1, 2018

Ford recently announced the elimination of the traditional car from its North American lineup. Within two or three model years, no four-door Ford will be available with a trunk. No Fusion, no Focus, no Fiesta, no Taurus. The demand-driven logic behind the decision is clear. Cars have declined from 35 percent of Ford sales as recently as 2012, to 23 percent last year.

The company does not report profitability by nameplate, but we can safely assume their declining contribution to net income has been even more dramatic. So Ford’s decision was predictable, if seemingly dispassionate. Less predictably, a relatively healthy automaker is executing a long-term strategic shift. In public. Before the market forced it to.

Herein lies the real story.     (Read More…)

By on March 14, 2018

2018 Buick Regal GS rear - Image: Buick

Yesterday, your humble author went back to the proverbial old school for a heartfelt piece on why Buick must die. It gave me no pleasure to write it; I can still remember being five years old and waiting with anticipation for my father to bring home his new steel-grey 1977 LeSabre sedan. That was an American-made luxury sedan to compete heads-up with anything the world could offer, which no doubt explains why the Volvo that sat next to it in the garage found its way to the classifieds shortly afterwards.

There is nothing I would rather see than the resurrection of a revitalized Buick taking the fight to Lexus with a top-notch lineup of cars and crossovers that are built and designed — scratch that, I would probably settle for built or designed at this point! — in the United States. That’s why I handed out that tough love to the Tri-shield yesterday.

It would have been nice if Buick PR had responded by sending me some off-the-record advance notice of a new world-class luxury car or truck. I suppose it was naive of me to even think there might be such a thing in the pipeline. Rather, my boss received a list of complaints from Buick’s brand communications manager, Stu Fowle. He believes the article is incorrect on several points. In the interest of promoting further informed discussion about Buick’s current woes, I’ve listed his complaints after the jump, along with my responses.

(Read More…)

By on March 9, 2018

Image: 1962 Auto Union DKW 3=6Last time, in Part I of this DKW wagon’s saga, we covered a condensed history of the Audi marque. From its inception as Horch, through separation, renaming, and merger into the Auto Union fold, Audi wavered along unsteadily. The company even performed a vanishing act between 1940 and 1964.

In the middle of all this history is our Rare Ride, a tidy DKW wagon from 1962. But all is not as it seems.

(Read More…)

By on March 8, 2018

Image: 1962 Auto Union DKW 3=6A little grey wagon popped up on my radar the other day, presenting the perfect opportunity to write about DKW, Audi, and Auto Union for the first time. Those familiar rings on the hood are paired with the DKW shield and an Auto Union badge, but eventually all would separate. A few short years after this wagon was produced, the Audi rings stood alone for the first time in many decades.

This is Part One of a two-part entry into the Auto Union world of DKW and Audi.

(Read More…)

By on January 17, 2018

Image: 1990 Advertisement, Drug Mart feat Bea Arthur

I’ve always enjoyed the healthy dose of nostalgia which accompanies old advertisements. This is doubly so when any of them are car-related. The style, the jingles, pricing, long-dead nameplates – it’s all there. And through an accidental YouTube discovery, hundreds are in a single location.

(Read More…)

By on November 7, 2017

stunt driving

On Friday’s “Real Time With Bill Maher,” the titular host said something pretty dumb about cars, driving, and the stunt driving seen in car chase movies that have graced movie screens for ages.

It’s not the most galactically stupid thing he’s said this year – that award goes to use his use of a racial slur while interviewing a sitting U.S. senator – but it was so off the mark that I felt compelled to rant.

In the interest of disclosure, I generally like Bill Maher. I don’t watch every week, but I catch the show when I can. Politically I agree with him on some things and not others (we’ll leave it at that), but as a TV host I find him to be relatively funny and smart, and I applaud his willingness to invite folks from all political stripes onto his show.

However, he can be smarmy, and occasionally I wonder if his staff has fact-checked something he’s prattling on about. And sometimes he just goes off the rails.

(Read More…)

By on October 19, 2017

Image: Nissan Titan No Lazy Horses AdvertEarlier this week I was presented with a little advertising to enjoy, via Facebook and courtesy of Nissan. The ad is part of a new campaign launched on October 14th. In it, Nissan throws a couple of strangers together in a predicament involving the Nissan Titan XD and a previous-generation (debadged) Ford F-150.

I’m not impressed.

(Read More…)

By on September 19, 2017

Tesla Model 3, Image: Tesla

Before joining the gang at TTAC, I was freelancing, and a lot of my work centered around electric vehicles. Which means I was reading and writing a lot about Tesla, especially during that time a few months ago when the small California-based automaker somehow became the most valuable automaker in the world, at least from Wall Street’s perspective, based solely on its potential.

Some of my work took me into the depths of the pro-Tesla blogosphere. While these sites can serve as valuable sources for news about the company, they also have an unabashed pro-Tesla stance. Objective, they (mostly) ain’t.

And that’s okay – while many, if not most, media outlets default towards being as objective as possible, there’s no rule stating that your blog or outlet has to be objective. It’s okay for HuffPo to be leftist and National Review to lean right. And so it is with outlets that cover Tesla – no one expects Teslarati to be critical of the brand.

It’s one thing to have pro-Tesla blogs, of course, but another to be unable to even talk about the brand without dividing into two tribes – the fanboys who think Tesla is the best company ever and can do no wrong (as it disrupts the industry and solves every one of the world’s problems), and the “haters” who think that Tesla is doomed to fail any day now and it’s a minor miracle the company has lasted this long.

(Read More…)

By on October 19, 2016

2017-2014 BMW 5-Series profile_128

The new 2017 BMW 5 Series, BMW’s seventh in a long line of revered midsize sedans, looks exactly like the outgoing BMW 5 Series.

Chip off the proverbial old block. Spitting image. Germany’s vehicular Dolly The Sheep.

If the new 5 Series, codename G30 in Bimmerphile parlance, were nothing more than a facelift of the departing F10 5 Series that will shortly end its 2011-2016 run, we would all surely consider the facelift to be an insufficient attempt at spicing things up.

But the new 5 Series isn’t just a mid-cycle refresh, it’s not merely a freshening of a tired old dog, it’s not the standard Munich riposte to a Stuttgart incursion.

This is the all-new BMW 5 Series. Or rather, one of these cars is the all-new BMW 5 Series. Can you say for sure which one it is? (Read More…)

By on January 13, 2016

 

On Monday, Volkswagen CEO Matthias Müller told NPR that the automaker didn’t lie in 2014 when regulators asked the automaker why its cars were polluting way more than advertised:

“We didn’t lie. We didn’t understand the question first. And then we worked since 2014 to solve the problem.”

Immediately realizing that wasn’t the thing to say, Müller asked NPR for a do-over Monday, which he got:

“Yeah, the situation is, first of all we fully accept the violation. There is no doubt about it. Second, we have to apologize on behalf of Volkswagen for that situation we have created in front of customers, in front of dealers and, of course, to the authorities. …”

Which sounds much more conciliatory, but doesn’t necessarily contradict his earlier statement. So, yeah, this isn’t good. (Read More…)

By on September 19, 2014

GM RenCen Storm Clouds

After running the gauntlet of congressional hearings, numerous recalls and personnel firings under the dark cloud of scandal created in the wake of the February 2014 recall crisis, General Motors believes it’s ready to turn the page, that everything is now in the rear view.

Not so fast.

(Read More…)

By on July 8, 2014

photo_tenant_tesla

 

It’s not an exceptionally large showroom, but the façade is enormous. The Tesla retail store in Columbus, Ohio wraps around an entire corner of the Easton Town Center, that city’s premier upscale shopping venue. My trip to the store, the first time I’d ever set foot in a Tesla retail location, was an eye opener. Tesla’s retail model is an example of what Scion could have (and should have) been.

(Read More…)

By on May 24, 2014

DSCN2839 - Copy

Standing on the sidewalk in front of his house, a young boy watches his neighbor across the street back out of her driveway. Her moss green Expedition starts to roll backwards. Suddenly, a blue beach ball blows into the SUV’s path. She hits it with one of her rear tires, and the truck rises up on top of it for just a moment. The ball bursts with an enormous bang, and the truck crashes back to the pavement with an equally loud noise. The top-heavy rig sways back and forth as the boy laughs.

(Read More…)

By on February 21, 2014

corvettemuseum1

Seeing a bunch of Corvettes in a hole sucks. It got me thinking though, about how falling into a Kentucky sinkhole last week was probably the most exciting thing to happen to the cars on display at the National Corvette Museum in quite a while. That’s a damn shame.

(Read More…)

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