The Fisker Ocean electric crossover debuted in Los Angeles over the weekend. Company founder Henrik Fisker claims the model will be competitively priced (for an electric), starting at $37,499. There’s also a subscription service, priced at $379 per month with a $3,000 down payment. Customers receive an allowance of 30,000 miles a year as well as “free” servicing, maintenance, and (presumably) insurance.
Considering Fisker’s track record, having a sales model that allows customers to invest a few grand upfront and cancel at any time might help the Ocean’s take rate. The Fisker name is now synonymous with underdelivering. Poor corporate decisions, combined with plenty of bad luck, ultimately forced the first iteration of the brand to cancel production of the Karma hybrid. Fisker Automotive declared bankruptcy in 2013, with Fisker Inc. emerging in 2016 with more mainstream aspirations. (Read More…)















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