There’s a bell tolling for probably more than one Ford passenger car model, though we don’t know which ones just yet. Or do we?
As part of its updated operational strategy, detailed at the Deutsche Bank Global Auto Industry Conference in Detroit Tuesday, Ford Motor Company plans to sink $11 billion into electrification by 2022, release 16 fully electric models on a global scale, and field SUVs in every possible segment and sub-segment. Exhibit A: the subcompact EcoSport and brawn-ified Edge ST.
The company’s goal is greater profits and a healthier return for shareholders, not to mention a hoped-for lift in share value. Certainly, Ford’s declining stock did former CEO Mark Fields no favors.
Unfortunately, in order for Ford’s fortunes to soar, certain models will have to die. The company says it “will shift toward a lower volume passenger car lineup in North America and Europe.” (Read More…)















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