We’re less than two weeks away from the end of the second quarter, and it’s all hands on deck at Tesla (minus the hands being laid off). After missing past production targets for its Model 3, workers at the automaker’s Fremont, California assembly plant are engaged in an all-out effort to build 5,000 Model 3s a week by the end of June — a necessary goal to placate investors, as well as start up production of more lucrative model variants.

As you read here, there’s now vehicle assembly taking place in a giant tent set up outside factory walls. Innovative!

Late Monday, news broke that Tesla CEO Elon Musk caught an employee attempting to sabotage the plant’s efforts. The motivations of this individual, according to Musk, could be many. We’re talking grassy knoll stuff. (Read More…)

This shouldn’t come as a shock to anyone who’s ever used Twitter — or engaged with hardcore Tesla fans. What’s good for the automaker is apparently also good for its employees, even if they’re among the roughly 3,000 workers laid off this week as the company seeks profitability through restructuring.

Some employees are saying it’s a good thing Tesla gave them the heave-ho. (Read More…)

Tesla Motors CEO Elon Musk is correct in asserting just how poorly the media covers his company. We know that because, after he tweeted that Version 9 of the company’s software would allow the firm to begin enabling “fully self-driving features,” numerous outlets started claiming complete driving autonomy was just around the corner. We hate to be the bearer of bad news, but that isn’t what’s happening.

To be fair, much of the confusion came via headlines suggesting Musk had explicitly promised a fully self-driving vehicle. While that’s not even close to what he did, we understand that it’s a heading too tempting for many to refuse. We’re betting Elon grasps this concept as well, which is why he chose his wording so carefully. Frankly, the CEO probably comprehends the media far better than the media understands his company, and he regularly uses this to his advantage.

While several outlets clarified that Tesla was actually implementing a software update (with unclear ramifications in the body of their text), plenty glossed over that aspect of the story. Instead, they decided to tack on Musk’s earlier promise that the Tesla Roadster would be offered with a SpaceX package — 10 small rocket thrusters to improve the vehicle’s dynamics.  (Read More…)

Elon Musk’s role as chairman and CEO of Tesla remained intact after Tuesday night’s annual shareholder meeting, where a proposal to split the duties between two people sank once it came to a vote. Three directors, including Musk’s brother Kimbal, also saw re-election last night, despite protests from some shareholders who feel they lacked experience.

With the challenge to Musk’s dominance squashed, it was then time to do the thing he does best: placate investors with assurances and rosy production timelines. Anyone interested in a Model Y? (Read More…)

Tesla CEO Elon Musk is a man with a knack for envisioning new and elaborate ways of accomplishing simple tasks, but his factory in Fremont, California — home to three revolutionary electric car models — could use a dose of the Old World. By that, we mean lessons learned by legacy automakers over many decades of mass production.

That’s the takeaway from a scathing exposé published in The Daily Beast, penned by former TTAC managing editor Edward Niedermeyer. Coming on the heels of a CNBC report on fires at the automaker’s paint shop, The Daily Beast‘s piece brings together testimony from current and former employees to paint a picture of what can happen when Silicon Valley startup culture meets the realities of mass auto production.

Bring your safety goggles. (Read More…)

Oh, Elon. Elon, Elon, Elon.

As you, the reader, no doubt know, Tesla CEO Elon Musk has been blasting the media – and financial analysts – for being critical of his company and/or its products. He was too annoyed to even answer questions from analysts during one recent earnings call – turning attention instead to a YouTube user who happens to be a Tesla investor and apparent fanboy. Musk gave him the floor for over 20 minutes.

Musk’s meltdown has continued since. Last week he stirred up shit on Twitter by suggesting that the media is lying and that he’ll create a media-rating service. He also may or may not have blown an anti-Semitic dog whistle (I don’t think that was his intent, but I can see why it was taken that way – especially given some of the nasty stuff that’s taken place on Twitter since, oh, lo about mid-2015 or so) in the process.

That’s just the short version.

(Read More…)

The Consumer Reports review that criticized the Tesla Model 3’s stopping distance and all-consuming touchscreen seems to have sparked CEO Elon Musk’s recent spat with the media, but a change of heart at CR might cause Musk to think twice about his proposed rating site for journalists.

After the automaker improved the model’s 60-0 mph stopping distance by nearly 20 feet (a feat accomplished via an over-the-air software update), the publication bestowed the car with a “recommended” rating, despite lingering concerns over certain features. Maybe the torches-and-pitchforks crowd can clear off CR‘s lawn now. (Read More…)

So far, 2018 hasn’t turned out to be a great year for Tesla Motors. The company has been plighted with production issues, some quality control problems, bad press over the questionable safety of its Autopilot system, and concerns over the financial stability of the company. While all of these matters remain fixable, the compounding pressure seems to have left Tesla CEO Elon Musk a bit unhinged — which has caused some complications of its own and been exacerbated by negative media attention.

The automaker needs a win, even a small one, so it can help rebuild its reputation and alleviate some of that pressure. Fortunately, it seems to have found its opportunity.

Last week, Consumer Reports gave the Tesla Model 3 a very mixed review. While it claimed to enjoy the vehicle’s handling and superior electric range, the outlet said its in-car controls were distracting and noted its average stopping distance of 152 feet was “far worse than any contemporary car we’ve tested and about 7 feet longer than the stopping distance of a Ford F-150 full-sized pickup.”

As a result, it could not recommend the the Model 3 to consumers. Musk immediately flew to Twitter to respond, saying the matter would be fixed without customers needing to have the vehicle serviced.  (Read More…)

A good morning to each and every one of you. We know you’re eagerly looking forward to your Memorial Day long weekend, but there’s trouble brewing in this bucolic paradise. You see, oil and gas companies exist, and that’s bad. Also, there are car companies that manufacture products that ordinary citizens can buy, and they’re also allowed to — get this — advertise what they sell. Distasteful, we know.

What’s worse, lurking among the citizenry (most of whom are true of heart and noble in intention), is a subversive threat that can no longer be tolerated. They call themselves “journalists” — bored, bourgeois types, to be sure, but possessed with the notion that what they scribble about cars isn’t fully and completely tainted by the fact that car and oil companies can advertise. Bloated and decadent from the checks rolling in from ExxonMobil and General Motors, they profess to speak the truth.

We know this isn’t the case. Come with us, comrade, as we discuss a solution. (Read More…)

Each day brings new reasons why no one should ever waste their precious earthly moments on Twitter, yet many of us keep up the practice. If we’re not seen doing things on social media, are we really alive? Are we really part of modern society?

Maybe that’s a discussion best left for another time. Regardless, heated back-and-forths on publicly visible platforms have a way of complicating one’s life, and a former National Labor Relations Board head claims Tesla CEO Elon Musk’s recent tweetstorm could land him in hot water. (Read More…)

If you weren’t on Twitter yesterday, well, you picked a good day to stay away. However, if public battles between an automaker and the media is your thing, coupled with exasperating (and disturbing) displays of tribalism from the manufacturer’s fan base, Monday was a gold mine.

The social media brouhaha was a result of Consumer Reports‘ less-than-glowing review of the Tesla Model 3, which was found to have the worst braking performance of any contemporary car in the publication’s testing catalog. As Tesla disciples circled the wagon (one created a list of “bad journalists”), Tesla CEO Elon Musk responded to CR‘s findings. (Read More…)

When is an accident not just an accident? When it involves a Tesla, according to Elon Musk. The electric automaker’s CEO took to Twitter to lambaste the media Monday night for reporting on the high-speed collision between a Tesla Model S and a stopped fire truck in Utah last Friday.

It’s true, a collision resulting in minor injuries usually only warrants a brief mention in local media, if that. However, context is key. When it’s revealed that Tesla’s semi-autonomous Autopilot system was activated at the time of the collision, sorry, that’s news. (Read More…)

On Monday, Tesla CEO Elon Musk told employees the company intends to “flatten” its structure. That translates into fewer management executives as the automaker hires as many line workers as possible. Neither should come as a shock to those paying attention. Tesla Motors has bled high-ranking executives for a while now, and the autonomous assembly system that was supposed to revolutionize production hasn’t appeared yet.

Flattening the company’s management structure may be less about cutting costs and more about having no one to fill empty seats. That said, Musk’s announcement placed an emphasis on improving the company’s finances — echoing statements made during an earlier conference call that created some public relations hiccups. So the restructuring plan could be Tesla performing double duty.

“To ensure that Tesla is well prepared for the future, we have been undertaking a thorough reorganization of our company,” Musk said in his memo to staff. (Read More…)

Hoping to nudge the current Tesla Motors narrative in a more positive direction, CEO Elon Musk posted a “quarterly all-hands video” late Thursday. Not particularly substantive, the clip is essentially a hype reel for the automaker — a relatively common practice within the industry. But near the beginning there are a few seconds where it teases a new vehicle.

Despite being covered almost entirely by a sheet, the vehicle (pictured above) set the internet into a frenzy. It even overshadowed the extended footage Tesla presented of the new Roadster in action. The general consensus is that the mostly obscured vehicle is an early prototype of the Model Y. But we’re less willing to jump to that conclusion. (Read More…)

It would be unfair to criticize Tesla Motors’ CEO without also illustrating just how important he is to the company. Were it not for Elon Musk, Tesla would have never made it this far. He was not only integral in its foundation but also the driving factor as it picked up investors. While the company was building innovative products, he has kept shareholders looking toward the horizon and keeping the faith.

Unfortunately, 2018 hasn’t been a great year for Musk. While the brand has managed to keep its exceptionally loyal fan base, bad publicity has shaken investor confidence. No automaker is free from ugly stories but Tesla has been deemed semi-miraculous for some time — making any failures that much more glaring. The bar has been set unreasonably high and unkept promises have caused issues. Tesla has itself a PR problem and, like most things, it looks like it’ll be up to Elon to fix it. But it’s going to be a monumental task, Musk is already putting out fires everywhere and the pressure is only expected to build over the next 24 months.  (Read More…)