In the last installment of our New Or Used? series, Sajeev, Steve and our Best and Brightest teamed up to help a reader find the modern equivalent of a Volkswagen Microbus. Because answers were limited to US-market vehicles, this CrossTouran wouldn’t have made the cut, but in a perfect world, this might just have been the car our reader was looking for. But with a starting price of €27,700 ($35k) for a 105 HP version, it’s still missing the kind of US-market appeal that might tempt VW planners to send it stateside… especially with the more American-friendly Tiguan starting at $23k, and the more off-road-capable Touareg going for about $40k. But if a small, AWD van is what you’re looking for, there is an automaker willing to take a risk on your peculiar tastes: the next-gen Mazda5 may not be a looker, but it’s said to come with an AWD option when it debuts in the US early next year.
TTAC’s writers don’t always agree with each other, but we can’t help but rub off on each other a little bit. After all, as our Jack Baruth puts it, “great artists steal.” Lately we’ve been treated to a tour of Jack’s love-haterelationshipwith thePorsche brand in his take on Paul Niedermeyer’s “Deadly Sins” series. And if the latest news on Porsche’s product plans [via Auto Motor und Sport] are anything to go on, we can probably expect more Baruthian takedowns of Zuffenhausen’s flights of fancy going forward.
The Honda Civic Type R has become the latest casualty of the new Euro V emissions standard, reports Autocar, and it will be discontinued for the European market at the end of this year. Weirdly though, production of the British-built Civic Type R will continue, and the two-liter “touring car with number plates” will be exported to the South African and Australian markets. To which we say, the Type R is a low-volume model anyway… why not send a few to the US? Sure, if you directly convert the UK price to dollars, a top-spec Mugen Type R costs a whisker under $40k… and we’d guess more Americans would spring for a Volt at that price. And yes, it would certainly suck some enthusiasm out of the all-important CR-Z launch. Still, Honda needs to stop making sense and do something that proves it hasn’t forgotten its roots in the US market. Sending a few hundred Type Rs to the US is worth a thought… or is the whole idea as silly as testing a Type R against an Audi R8?
Just last week the faithful gathered here at TTAC to debate the relevance of motorsport to the business of selling cars. But good Saint Chapman, it seems, had already noticed that Formula One cars rarely resemble anything available to the buying public. And lo, he instructed his one true church to sell a car that changes all that. Thus was born the Lotus T125, a 630 HP, 1,433-lb, F1-style trackday car complete with Cosworth V8, carbon fiber everything and sequential gearbox. And lo, the Ferrari 599xx felt a bit silly, and Chapman saw that it was good. Deliveries of the T125 will begin in April 2011, for a small offering of around one million American dollars. [Autocar]
Anybody who made it through the last 12 months or so with their passion for the Saab brand intact deserves some kind of free psychological screening and endangered species protection award. Hell, anyone who made it through the last 20 years… you know what, this isn’t the moment for cynicism. Through the wrenching chaos of GM’s often-abortive attempts to sell Saab, the website SaabsUnited has stood by its brand, aggregating the most complete Saab sale coverage on the web, and generally consoling the faithful. Oh yes, and suffering through a relentless stream of cynicism from yours truly (sorry guys, it’s all we know). Anyway, for being the keepers of hope when all hope seemed lost, Saab has named and annual award after SaabsUnited which
will be made annually as the company’s way of expressing its gratitude to people like [SU founder Steven Wade] and others who continue to show us such great support.
New vehicle buyers who are influenced by motorsports typically love cars and trucks and they are opinion leaders for other car buyers – they give an average of 25 or more vehicle recommendations per year to others. More importantly people follow their advice – and we have measured it. So, there is a downstream impact from the races in the form of on-going word of mouth recommendations. That’s why we say that the roar from a race car continues away from the track.
Steve Bruyn, President of Foresight Research breaks down an intriguing finding from his firm’s “2010: Automotive Marketing Return On Investment” study [via PRNewswire]. What makes Foresight’s finding so strange is that from Formula One to NASCAR, OEMs have been grumbling about the irrelevance of major race series to their automotive products. Meanwhile, there’s no shortage of anecdotal evidence to suggest that automotive enthusiasm is on the decline in general, a reality which implies that racing is less important to automotive buying decisions than ever. So just how effective is the oldest form of automotive marketing? (Read More…)
Just because I want to believe doesn’t mean I should. Or that I can. Even by the gonzo standards of 1970s Italy, the Stratos was always a wild one… precisely the kind of car that has no obvious place in the homogenized, safety-crazed world of 21st Century automobiles. Besides, Lancia and Chrysler are becoming two names for the same brand, and it’s tough to imagine a Chrysler Stratos ever coming stateside (if only to avoid the “Cloud Car” associations). Besides, if Fiat is keeping Alfa around as a sporty brand, why would it develop a Lancia sportscar? Other than Old GM-style branding confusion, of course. But the least believable part of these pictures, purportedly showing a Stratos prototype testing at a Fiat test track [via Italiaspeed] are the photos themselves… and the story going along with them.
We don’t know for sure, but Dr. Sanjay Mehta (TTAC commentator doctorv8, awesome brother) did the deal on a 2010 Corvette ZR1 for 0% while the autoblogosphere still had it in editing. Not that the Internet is slow, he’s just that damn fast.The dude’s been keeping tabs on the inventory nightmare, calling out for GMAC’s corrective action on the Corvette Forum…almost a month ago. It’s so nice to see the two brothers speak The Truth About Cars, via different media. (Read More…)
Automotive News [sub] says it’s been five years since GM ran a Corvette ad… and if the last ‘vette ad is the one I’m thinking of, Chevy had to pull it after safety advocates protested. Is it a coincidence that this new ad has GM comparing itself to that other federally-funded money pit, NASA? With both the automaker and the space agency fighting for their futures, the cross-branding works well, and it allows The General to indulge in some trademark nostalgia without digging too deep into its own past. All in all, it’s a quite effective ad… provided you don’t think about it too hard.
Italian supercar upstarts Pagani started with one car, the Zonda, and have maintained a laser-like focus on that single nameplate ever since. Former supercar heavyweight McLaren is re-entering the road car arena with its V8-powered Ferrari Italia-fighter, the MP4-12C, but is fast-tracking the development of its range-topping supercar, pitched as a neo-McLaren F1 and aimed at the Zonda and its hypercar ilk. Recession? What Recession?
Via Top Gear comes this in-car footage of the Porsche GT3 R Hybrid lapping a racetrack and making some peculiar sounds in the process. Part Porsche purr, part RC Car whine, this new note is one of the first hints at what future supercars will sound like, in particular the forthcoming Porsche 918 Spyder. It may not be the most viscerally evocative sound ever recorded, but dammit, it’s the future.
And you thought it was over. You thought that, with Top Gear’s “Car Of The Decade” trophy accompanying Ferdinand Piëch’s “Ego Of The Decade” award in the Volkswagen trophy case, Bugatti could move on and let tiny companies based in sheds and garages fight over who has the world’s fastest “production” car. But no. That’s not how things work in Wolfsburg… er, Mollsheim.
Since we’re neck-deep in sales numbers today, here’s something delightfully frivolous to break up the seriousness: a few sights and sounds from the Pagani Zonda R breaking the Ferrari 599XX’s “production derived” Nürburgring record. And while you shiver in delight at the Zonda’s shrieks echoing through the Eifel forests like the howls of a wounded wild beast, remember this: Pagani didn’t even show a car in concept form until 1999. Tesla shouldn’t be trying to be the next Apple or Google, they should be taking notes from these guys.
Our aim is to raise the Lotus brand equity back to its rightful place as it existed in the 1970s when it competed with the likes of Ferrari, Porsche or Aston Martin. Maintaining the unique Lotus DNA is crucial, but with more relevance, greater efficiency and even more sustainability than we have had in the past.
Lotus’s owner, the Malaysian automaker Proton, is getting tired of steady losses, and is giving the legendary British marque five years to become competitive with the top-rung of European sportscar houses. That means more volume (from 2,500 to 8k annual units in five years), more marketing and (almost certainly) less of the stripped-down enthusiast utilitarianism that keeps the brand so beloved by hardcore handling fans. Oh yes, and Lotus is reportedly getting one more thing that every brand overhaul needs: a little Maximum Bob Lutz.
Anybody who made it through the last 12 months or so with their passion for the Saab brand intact deserves some kind of 
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