Did you ever the the feeling that the Tesla Model S was just an S-Class for EV enthusiasts? Mercedes-Benz sure hopes so, because its CEO, the mustachioed Dieter Zetsche, recently let fly that the brand has a full-sized electric under development called the EQ S. While Mercedes’ core lineup will welcome all manner of hybrid and mild-hybrid powertrains in the years to come, Zetsche says the brand will also start building fully electric vehicles by way of its EQ line.

The EQ nameplate is something we’ve heard a lot about in the past, but its true purpose has yet to be defined by Daimler. Typically, we’ve only seen EQ badging added to concept vehicles promising electrification, with no additional details. But new claims from the CEO suggest the category may be reserved for models that use batteries as their only power source.  (Read More…)