What does it take for a tuned Porsche Cayenne to be featured at TTAC? It must be nothing less than the most interesting tuned Cayenne in the world. And your eyes don’t deceive you… that’s exactly what you’re looking at. The Eterniti Hemera may or may not have advantages relative to the competition from Mansory, Ruf, Gemballa et al, but its story beats all of them (with the possible exception of Gemballa, er, hollow. Eterniti burst onto the scene when a Twitter squatter managed to spread all kinds of speculation about the company, including that it would use licensed RedBull F1 technology, adding to rampant speculation that the company was somehow associated with Nissan’s Infiniti brand. Of course Bertel Schmitt tracked down the truth, and even though Porsche no longer associates itself with its former dealer and Eterniti founder Kenny Chen, Bertel could have told you nearly a month ago that the Hemera would be a tuned Cayenne. So, though this glorified bodykit of a car may seem like something of a letdown, its strange social-media-parable storyline makes it… the most interesting tuned Cayenne in the world.

After we wrote a bit about that new supercar company called Eterniti, and the people behind it, while Twitter was infested by odd operators, my phone started to ring in Beijing.

“Don’t you know who Kenny Chen is?” If you’ve spent some time in the auto biz in China, you can’t avoid that.

“Didn’t you hear that he bilked people out of their down-payments on cars?” We had heard such nasty rumors. (Read More…)

Today might be the day the car industry loses its unconditional infatuation with social media. Like congressmen (especially half clothed congressmen), the auto industry could soon avoid social media like we avoid social diseases.

“This is all very annoying,” complains an exasperated Mark Carbery from London. “This Twitter matter turned into a real problem, for us and for other companies in the industry.”

Eterniti spokesman Carbery is a seasoned industry veteran. He started as the PR Manager for Toyota UK and worked for Daewoo and Michelin before hanging out the shingle for his own consultancy shop in bucolic Barnwell, Peterborough, Cambridgeshire PE8 5PS, UK.

Today he may be rethinking his career choice. (Read More…)

Yesterday, we ran a story about that new mystery British supercar from Eterniti. We had to draw our own conclusions, because we could not reach the company. Today, I received an email from Mark Carbery, who is the spokesman for Eterniti. The mail isn’t really bursting with information, but here it is: (Read More…)

Does the world need another luxury car brand? Hold up, let me rephrase that: does the world need another $250k luxury crossover with a new brand that sounds like a bad Infiniti knockoff? Well, whether we need it or not, it’s coming… and from Britain, not China! Or maybe it does?
(Read More…)