On Thursday, Ford announced preliminary details of a plan that will ultimately erase thousands of European jobs in an attempt to return the business to profitability. The decision comes after several reports indicated the automaker’s restructuring program will be particularly hard on the region.

The plan now officially includes a slimmer product lineup, which is likely to result in the shuttering of several facilities. The manufacturer also announced a “leveraging” of existing relationships — specifically referencing a potential alliance with Volkswagen Group that would help support Ford in that market.

“We are taking decisive action to transform the Ford business in Europe,” explained Steven Armstrong, group vice president and president of Europe, Middle East and Africa. “We will invest in the vehicles, services, segments and markets that best support a long-term sustainably profitable business, creating value for all our stakeholders and delivering emotive vehicles to our customers.”

What does Ford think it needs to do to achieve a 6 percent operating margin in Europe? Read on.  (Read More…)

Long before Opel became a donor for the badge-engineered Cadillac Catera and Buick Regal, the then GM-owned company shifted its own cars on North American soil. Today’s Rare Ride is a very early example of such a North American offering: It’s a two-door Rekord sedan from 1960.

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Last time on Buy/Drive/Burn, we perused three rear-drive, metal folding roof convertibles from 2010. But some of you seemed less than pleased with the convertible trio. Sad!

Keeping this in mind, today’s Buy/Drive/Burn ups the ante with three more convertibles, each costing over $90,000. Today’s convertibles sport luxury makes, rear-drive, and large engines to match their price tags.

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As part of Ford’s massive restructuring plan, which is said to focus primarily on its European assets, the automaker will end assembly at its Blanquefort transmission plant in France next year. Its 850 employees will now have to find gainful employment elsewhere by August.

However, there was a brief glimmer of hope after transmission supplier Punch Powerglide (encouraged by the French government) launched a bid to purchase the facility and rescue it from being shuttered.

“Despite thorough and rigorous talks over the past nine months, and the best efforts of both sides, the plan put forward by the potential buyer presents significant risks,” Ford said in a statement. “We do not believe that the prospective buyer’s plans offer the level of security or protection, or limit the risk of possible future job losses, that we would like for the employees.”  (Read More…)

Imagine you’re an American auto executive in the 1980s, looking on in desperation as all the youthful and wealthy customers head almost solely to BMW showrooms for their sports-oriented sedans and coupes.

Now imagine you work at Ford, and you’ve decided to do something about it. By the way, you’re Bob Lutz right now.

It’s Merkur time.

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Hyundai’s front-drive Kona Electric began appearing on Norwegian streets back in August, slowly proliferating to other European countries ever since. Backing up the model was its enviable status as the longest-range EV on the market.

Using the new Worldwide Harmonised Light Vehicle Test Procedure (WLTP), testers rated the Kona EV’s range at 292 miles, more than enough to travel between tightly spaced European cities. Now, the vehicle faces a double blow of bad news. First, the testers got the test wrong, and second, a new Tesla his poised to arrive on the east side of the Atlantic. (Read More…)

Despite everything  you’ve heard about road rage, motorists tend to be pretty meek — at least when it comes to government regulations, and particularly in Europe. They passively accept, and pay for, mandated safety and emissions regulations as well as for taxes on the fuel for their vehicles. Perhaps, though, they aren’t as passive as we think. For the past three weeks, France has erupted in massive protests and riots that are being called the Gilet Jaunes protests, demonstrations that are spreading to Belgium and the Netherlands, and those protests were spearheaded by motorists.

Gilet Jaunes is French for “yellow vests,” which many of the protesters are wearing as a statement against intrusive, expensive, and sometimes petty government regulations and taxes. (For the past decade, French motorists have been required by law to carry bright yellow/green safety vests in their vehicles and wear them in the case of a breakdown.) (Read More…)

During Fiat Chrysler CEO Sergio Marchionne’s final days, he said his company would begin prioritizing Jeep production in Europe. This of course comes at the expense of the Fiat brand, which lost a sizable hunk of the European market after 2009 and appears to be outright failing in the United States.

While the brand gained back some of that lost ground east of the Atlantic over the past two years, Fiat’s Jeep stablemate took off like a rocket after 2013 — effectively tripling its share of the European market. Eager to cater to the ever-changing tastes of consumers, FCA is going to stick with Jeep and make some money. As a byproduct, the company thinks it may be able to revitalize Italy’s manufacturing industry, bolster overall volume, and get some laid-off employees back onto the factory floor.

However, it’s not just Jeep that’s getting special treatment. FCA intends to do the same for Alfa Romeo and Maserati, as their products boast higher margins than anything Fiat builds. (Read More…)

The Trump administration was supposed to make an announcement Tuesday as to whether or not imported automobiles pose a national security risk, following discussions with trade representatives. While it wasn’t presumed that the White House would say anything truly definitive or hold a formal press conference on the issue, it was assumed that the president would take a stronger public stance either for or against an earlier proposal to raise foreign auto import tariffs to 25 percent. And it has, in a way.

According to those familiar with the matter, the White House decided to postpone any major decisions after discussing a draft Commerce Department report on the impact of auto imports with trade reps. However, the administration doesn’t have forever to make up its mind. Nor does its trading partners, which could be the point.  (Read More…)

Our recent Rare Rides entry on the Bugatti EB110 quickly sussed out a couple of mid-90s competitors in the comments section. Today, we’ll visit the trio and pick one to take home.

An entrant each from France, England, and Italy; all of them failures in their own right. Which big money flop will it be?

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Volkswagen AG and Ford Motor Co. continue to become more chummy with each passing day. They may even be on the cusp of sittin’ in a tree, K-I-S-S-I-N-G.

After signing a Memorandum of Understanding in June, executives are now hinting at widespread collaboration. Ford wants help in Europe and Latin America, areas awash in a sea of red. Volkswagen wants a piece of Ford’s self-driving technology, while the pair would work together on electric vehicles, according to recent reports. It’s worth noting that Ford, which has proven more open in discussing the matter, previously said nothing would be off the table if the two joined forces.

The most recent update concerns VW’s proposed investment in Ford’s self-driving partner, Argo AI. While both companies are dead set on a future of “electro mobility,” both fall short in critical areas.  (Read More…)

The Rare Rides series has featured a few Renaults from the Eighties and Nineties previously, and even one sporty coupe which shared a showroom with today’s Rare Rides subject. It’s the family-friendly Renault Medallion, in comfortable grey wagon guise. Let’s take a look.

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General Motors vacated the continent in fine style last year, flushing the Vauxhall and Opel brand to Groupe PSA in a deal worth about 2.2 billion Euro. However, it turns out Ren Cen remains as a lingering presence in moving metal across the pond.

All this was spurred by a tweet by David Shepardson of Reuters revealing The General sold about 3,000 vehicles in the first nine months of 2018, compared to 684,000 during the same period one year ago. This makes sense, given the sloughing of Vauxhall/Opel.

Since the word “Europe” shows up exactly zero times in GM’s Q3 earnings report, it left your author wondering: what models comprised those sales? Not the ones I thought, as it turns out.

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The De Tomaso name keeps surfacing in the Rare Rides series, almost as often as BMW. The honorary first mention came via the Chrysler TC by Maserati, followed by the Qvale Mangusta that initially bore the De Tomaso name. Most recently, we featured the Maserati Ghibli, which was the very last new Maserati presented by the man himself, De Tomaso.

Today we step back in time, back to an era before any of those aforementioned Rare Rides were ever considered. Let’s have a look at the very luxurious De Tomaso Longchamp.

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Ford Motor Company is engaged in hurried discussions with Volkswagen, with the German automaker seen as a sure-fire way to reverse falling fortunes in overseas markets. Ford needs help in Europe and Latin America, especially — a situation made clear in Thursday’s quarterly earnings report.

Since signing a Memorandum of Understanding with VW in June, the scope of Ford’s partnership has expanded from its initial focus on commercial vehicles. There was already room in the MOU’s wording for the two companies to go further. Now, it looks almost certain that passenger vehicles will become part of the plan. (Read More…)