The Ford Mustang grabbed its passport and went overseas in 2015, crossing border after border as its parent company followed through on a plan to plunder (and grow) the right-hand-drive sports car market. Customers in Europe and China finally got a taste of pony car action as Mustang sales expanded to over 140 countries.
At home, the Mustang remains a strong seller, but the market’s growing distaste for passenger cars means even rear-drive coupes and convertibles with a storied heritage aren’t immune to volume loss. After reaching a post-recession U.S. sales high of 122,349 cars in 2015, Mustang sales fell to 81,866 units last year. Volume over the first two months of 2018 is down 21.1 percent over the same period last year.
Not to worry — the Mustang’s European popularity is keeping executives in Dearborn happy, right? Well, European customers help, but they’re far from the model’s savior. Especially if they stop buying. (Read More…)















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