I was not the only journalist to feel a little let down by Volkswagen’s latest Jetta. After building a name in the US by offering classy European-style appointments without charging European sports-sedan prices, the latest Jetta is, well, just a little too American. VW insists that the stripped-out interior helps bring the Jetta’s pricetag down to American expectations, but it’s not at all clear that competing on Toyota’s turf will be a winning strategy for the German automaker. And it certainly won’t work in Europe, where VW offers the same Jetta with an improved interior, the multilink rear suspension offered stateside only in GLI trim, and more options like multi-zone climate control. But will US-market consumers ever have the option of buying a European-spec Jetta with all of its upmarket features?? When asked by InsideLine, VW’s Jetta boss Frank Donath answered
There is the strong chance that the midlife Jetta for North America could get all of the European features. It depends on sales performance.
VW has played this game before, hinting that the Amarok pickup truck might come to the US if consumers buy 100k units. In this case, there’s a better chance of VW having to make good on the offer, as consumers could well buy quite a few Jettas. But then, if Americans are buying lots of the cheap US-style Jettas, why bring in the Euro model? Let’s face it: the days of old-style Volkswagens is as good as over. At least until it brings the very European Scirocco over.










































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