Whenever TTAC took GM to task for branding run amok and excessive platform sharing, the example of Volkswagen has always been the key counterfactual. With seven brands available in Europe, the Volkswagen-Audi group is the continental GM, always looking for another way to repackage a pedestrian FWD platform. The only difference is that VW has actually been growing. But Wolfsburg’s brand profligacy is starting to bear some GM-style bitter fruit. Skoda has been surprisingly strong of late, actually making problems for the Volkswagen brand in certain markets. Seat, on the other hand, is not doing so well. With only one factory, at Martorell, near Barcelona, Seat has always been a slightly niche player, offering older VW designs with some Pontiac-style “emotional” styling flair and a sportier image. The problem now, as Seat CEO James Muir tells The WSJ [sub], is that
The brand really is too small for this plant
Running at only 60 percent of its 500,000 unit capacity, Seat is too small for its lone plant. As a result, VW is launching a last-ditch effort to save its dying brand. (Read More…)
Ford’s first hybrid models for European customers will be built in Valencia Spain. Valencia was the logical choice.
Valencia had been picked in 2009 as the European single source for all versions of the “compact multi-activity model” Ford C-MAX and Grand C-MAX . Powered by EcoBoost gasoline and Duratorq TDCi diesel engines, they will launch later this year. A gasoline-powered seven-seat version of the C-MAX model for North America will go into production in Valencia in late 2011. (Read More…)
The predominant critique of the cash-for-clunkers programs that have proven so popular in the US and Europe is that they cause unsustainable demand bubbles which cause sales to collapse after they expire. Sure enough, a look at the German market’s Q1 performance shows that the OEMs who most benefited from the program (primarily firms who focus on low-cost cars) are seeing far more significant declines than US-market firms have seen. In the first three months of this year, firms like Hyundai (-40%), Fiat (-58%), Suzuki (-54.6%) and Kia (-49.4%) have been suffering mightily from a hangover caused by the world’s most generous cash-for-clunker program. But the big news isn’t this small-car bust: it’s the fact that these firms’ success last year have caused the percentage of cars on German roads with electronic stability programs (ESP/ESC) to fall.
You can spell favorite both ways – the American way, with a single ‘o’ – and the British way, with a ‘u’ following suit. The Ford Fusion and Ford Mondeo are not unlike this fascinating grammatical phenomenon: they both come from the same manufacturer, and they both answer the equally strong demand for misize cars on both sides of the ocean – but they both differ in execution. Right?
One by one, European countries will scrap their scrappage incentives this year (if they haven’t already.) With predictable results: Without the governmental amphetamine, the market will be down. How much? (Read More…)
GM’s restructuring of its Opel division has long been seen as one of the greatest threats to The General’s US taxpayer-supplied cash pile, and the bleeding has now officially started. Reuters reports that GM has agreed to pay four hundred million Euros ($532,000) for worker termination benefits as it closes operations at its Opel plant in Antwerp, Belgium. The 2,600 employees who once built Opel Astras at the factory will be out of work by the end of the year, with about 1,250 planned to be terminated by June. The Flemish government has until September to find a new investor for the plant location; if it is successful, and the new tenant rehires the former Opel workers, GM could be off the hook for some of their termination costs. Considering that Europe has some of the worst auto overcapacity around though, the odds of another automaker taking over the plant don’t look good. Which means the fate of Opel’s Flemish workers, and the health of GM’s cash pile are likely in the hands of a non-auto industry investor. Meanwhile, with Opel planning on cutting 20 percent of its European capacity, the bleeding is only just beginning. But hey, is there a better use for American tax dollars than paying off European workers to the tune of $205k per job?
We knew Brilliance’s plan to export 158,000 sedans to Europe had taken a bit of a beating when the Chinese automaker’s European export partner folded back in November. Even before then, the ADAC’s now-infamous crash tests of Briliance’s BS6 and BS4 seemed likely to doom the brand’s early attempt at the European market. And now, according to Reuters, it’s official. Brilliance execs admit:
We have stopped exports to Europe. For now, we have no timetable for resuming the business
Much of the speculation in the leadup to Fiat’s five year plan announcement centered on a long-rumored spin-off of Fiat’s auto business from the rest of the industrial conglomerate. Speculators even drove up Fiat’s share price considerably yesterday on hopes that the long-awaited spin-off would be announced today. And sure enough, Fiat did announce today that it would be spinning off part of its business. The only problem, according to Automotive News [sub], is that the newly-formed unit isn’t made up of Fiat, Alfa and Lancia, but Iveco and New Case Holland. Instead of its car operations, Fiat is bundling off its heavy commercial truck and tractor business into a new entity known as Fiat Industrial S.p.A. (Fiat-branded light commercial vehicles and Fiat Powertrain will remain behind).
Should your travels bring you to Wolfsburg in the near future, do yourself a favor, don’t mention “Cologne.” Don’t say anything about “Köln.” For goodness gracious, don’t mention Ford. Even colloquialisms such as “ich mach mich fort” (“I’m outta here”) should be avoided. Any of the above would get you an icy stare at a minimum. Or a uniformed Werkschutz escort to the factory gate at Wache Sandkamp. The boys in Wolfsburg carry a deep grudge against Ford. Ford beat Volkswagen at Golf. (Read More…)
The European Car Manufacturers Association has released its March numbers for Europe. At first glance, they are promising: New car registrations in the EU (as defined in Brussels) were 10.8 percent higher than in the same month of 2009. In the EU27 plus EFTA (including Iceland, Norway and Switzerland) registrations rose 11.1 percent. From here on, we will use the EU27 plus EFTA definition, just like the industry usually does.
It’s a line of attack that Ford has been careful to avoid in the US, but Ford Europe is lashing out at GM’s request that European governments help finance the restructuring of its Opel division. Businessweek reports that Ford of Europe’s vice president of government affairs Wolfgang Schneider laid into GM’s request for $2b, saying:
Restructuring your business is your own job and you should pay for it yourself and you should not use taxpayer money. We are definitely against any support for Opel. The Europeans have made the choice that they would use their tax money to sustain companies and business and to sustain capacity levels that from an economical point of view are not sustainable. We do not believe that governments will be able to continue that policy forever. Governments run out of money, as well.
Smackdown! Now, why hasn’t Mulally been saying the same thing for the last two years?
Thanks to its rev-happy rotary engine’s inability to pass the Euro-5 emissions standard, the Mazda RX-8 will be pulled from the European market, reports Auto Motor & Sport Sweden [via Google Translate]. A rotary-engined replacement will not arrive before the year 2013, as development of the unique engine is both costly and time-consuming. Like any good car with an environmental problem, the RX-8 is receiving a few tentative test upgrades. An E85 version is being raced at the Targa Tasmania, but likely won’t ever be available for sale. Meanwhile, Mazda’s RX-8 rehabilitation efforts likely come down to making a long-rumored hydrogen rotary engine version production-ready. And with nothing planned before 2013, it’s looking like Europe will have to do without the uniquely rev-happy, hard-handling, performance bargain that is the RX-8 for some time.
Reporters didn’t hold a gun to Fiat/Chrysler CEO Sergio Marchionne’s head when they asked him where the next big industry consolidation would occur. He didn’t have to give an answer, and Automotive News [sub] certainly didn’t have to run it as a standalone story. But then, Marchionne’s Fiat is the Don Juan of the global auto industry, having been linked to flirtations with nearly every automaker in the game. If anyone has an idea of the M&A picture in Europe, it’s Sergio. His reply?
The next merger will probably be French. [PSA Peugeot-Citroen] tried with Mitsubishi and they will try with someone else… An alliance involving France and Germany is not that easy, but [the Renault-Daimler-Nissan deal is] a step in the right direction
PSA Peugeot-Citroen and BMW currently develop transverse four cylinder engines together… does Marchionne foresee a deeper relationship?
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