The single trim level is what tipped us off, and if we’d looked closer at its spec sheet, we’d have seen that its manufacturing location is listed as “Rüsselsheim, Germany.” Automotive News [sub] reports that Regal will be built in Germany for 15 months before production shifts to Oshawa. Which makes the Regal even more of an odd duck. In addition to being stuck into GM’s bursting lineup of Epsi-II midsize sedans, it’s also losing whatever profit it might have made on the dismal foreign exchange rate and the boat ride over from Europe. Or it will be just plain overpriced. Think of it as the love child between a Saturn Astra and a Pontiac G8. And another sign that some things never change.
Tag: Europe

Opel’s union boss and chief thorn-in-the-side for GM’s attempt at regaining control of its European division, Klaus Franz, recently met with CEO Fritz Henderson and is telling German media that “Henderson agrees that Opel should be led back to its traditional strengths in Europe, with a high level of independence and autonomy within the GM organization.” But Franz is looking for more than kind words from Fritz, namely a future Opel share offering. “This way, GM can prove that it’s serious about Opel’s independence,” Franz tells RTL. Franz and Opel’s employees want a complete business plan along the lines of the one they’ve been negotiating for the past year and a half. Meanwhile, GM has also said that it will pay back the remaining €600m ($900m) worth of German government’s bridge loans by the end of the month. Between the Moody’s report that GM needs $8.5b to turn Opel around and the division’s continued desire for independence, a solution to the situation won’t be easy or cheap. It may be in GM’s strategic interests to keep Opel under its wing, but to what extent and at what cost?

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