Three times now, GM has planned to build a plug-in hybrid (PHEV) version of its Theta-platform crossovers, once with the Saturn Vue, once with the Buick “Vuick” and now, according to Reuters

General Motors Co has canceled plans to develop a plug-in hybrid vehicle based on the current Cadillac SRX crossover platform, deciding the project was not financially viable, three people with direct knowledge of the project said.

While two of the sources said the plans could still be revived on a future platform, they and two others familiar with the matter said engineers involved had been reassigned to other projects.

Back in early days of the program, the plan was to bring a Vue PHEV to market as soon as 2010, but the death of Saturn (and other difficult-to-identify issues) forced a change of plans. The Buick version was literally laughed out of consideration in what was the first-ever Twitter-based future product killing. But given that hand-picked members of the public were driving mules nearly two years ago (see video), we figured enough development had been done that GM essentially had no choice but bring the troubled Theta PHEV to market. Today’s cancellation of the SRX version is therefore just a little confusing…
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After the zusammenhang of the bailout era, green car ads have juiced up the competitive battles in automotive marketing, with Chevy attacking “range anxiety,” Hyundai wrangling the asterisks and now, Nissan busting the Volt’s chops for enjoying the odd sip of gasoline. After leading off its Leaf marketing effort with a saccharine ad featuring a polar bear driven by global warming from his arctic home, Nissan is getting back on track by bashing its highest-profile competitor… and given that the EV market is still dependent on early-adopters in search of EV purity, the attack is a fairly shrewd one. Eventually the market will be less hung up on the novelty of pure-electric cars and will look at overall efficiency and capability. For the time being, however, Nissan’s got to make the most of its unmatched gamble on the pure electric car. Watch the ad after the jump

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In the last time we heard from Better Place – a little less than two months ago – we’ve witnessed the unfolding of the company’s first functional battery swap station. And yet we were left with one big question mark hovering over the entire project: the price for the end customer.

This question is particularly crucial for the Israeli market, where the vast majority of people owns a car and uses it for their daily commutes and where gas prices are amongst the highest in the world – about $8.3 per gallon. And while the company has already unveiled its prices for the Danish market, it hasn’t revealed the price of the car and monthly subscription for the Israeli market – until now.

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Though an global Accenture study [via Green Car Congress] found that up to 68% of respondents would consider a plug-in electric vehicle for their next purchase, the issue of range continues to be the great unknown. And unfortunately for all the models and predictions of future EV sales, the issue of range points to some severely irrational consumer behavior. Namely, there’s a giant disconnect (nearly ten-fold in fact) between the actual number of kilometers driven each day and the range expectations for future EV purchases. Meanwhile, 62% of respondents rejected battery swapping, the most credible current solution for range anxiety, for reasons that are not immediately clear. In short, Energy Secretary Chu had beeter be right when he says EV range will triple and costs will be reduced over the next six years… otherwise, EVs will die a quick death at the hand of consumers’ outsized range expectations.

Though The Department of Energy has offered only the flimsiest of evidence for the practicability of President Obama’s electric vehicle goals, Energy Secretary Steven Chu is out writing checks about the future of EVs that the industry may not be able to cash. Speaking at the installation of the 500th ChargePointAmerica charging station in Southern California, Chu explained his vision for the future to the LA Times.

“Because of increased demand, we’ve got to think of all the other things we can do in transportation. The best is efficiency,” Chu said.

Batteries are the “heart” of electric vehicles, he said, adding that the Department of Energy is funding research that will drop the cost of electric-vehicle batteries 50% in the next three or four years and double or triple their energy density within six years so “you can go from Los Angeles to Las Vegas on a single charge,” he said. “These are magical distances. To buy a car that will cost $20,000 to $25,000 without a subsidy where you can go 350 miles is our goal.”

So, a 300+ mile car costing less than $25k without a subsidy, within the the 2017 time frame. Which essentially means that within six years, the Nissan Leaf would have to triple its range and lose the equivalent of the government subsidy’s $7,500 in costs. That’s not a wholly unreasonable goal, but what’s not clear is how it will be reached. After all, the Leaf is already behind on the government’s volume predictions, and starting next year the Volt will be too. A tripling of range in one long product cycle (or two short ones) seems as optimistic as the government’s EV volume projections, which imagine 120k Volts being produced next year, as well as 5,000 of the nonexistant Fisker “Nina” PHEV. Chu’s vision is commendable, but at this point the DOE’s credibility is more than a little strained when it comes to the future of EVs.

“The biggest problem” that faces widespread adoption of electric vehicles, “is striking a balance between performance and price.” The man who said that, Hiroshi Shimizu, thinks he has the solution to this problem. It is not generous subsidies. It is not miracle batteries. It is a technology his company has been developing over many years: In-wheel electric motors. Shimizu’s company , “SIM-Drive Corp. a Keio University-linked venture company, on Wednesday unveiled a prototype of its SIM-LEI electric vehicle that can travel up to 333 kilometers (206 miles) on a single battery charge,” writes Japan’s Jiji Press. (Read More…)

When “Beijing’s car industry” (read: BAIC) put forward the suggestion to exempt EVs from the license plate lottery, and when that suggestion was adopted, those in the know said: “Great idea, bad timing.”  Why? There are no EVs one can buy in Beijing.“Beijing’s car industry” (read: BAIC) is about to change that. (Read More…)

The previous day’s usage had left me in a pickle. With the 12 miles left and only nine-and-a-half hours charging time at 120V. Of course if I constantly had to remind myself, if I had a 240V charging station at home this would be a non-issue as the Leaf would have been completely full. However, my situation as it was, the Leaf was perhaps a hair over 40% charged when I left for work with the range indicator displaying 59 miles, hopefully enough for my 57 mile drive.

Since I needed all the juice I could get to make it to Burlingame I decided to forgo the pre-heating and let the Leaf charge to the very last second. Fortunately this morning was a hair warmer than the day previous being a brisk 40 degrees. Unfortunately the temperatures and humidity conspired to fog the windscreen. Without sufficient power to make it to work and use the defogger, I chose to defog the old-fashioned way: windows open.

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Speaking at Nissan’s Smyrna, TN electric car factory, Transportation Secretary Ray LaHood noted that his staff is working with Congress to make federal tax credits for plug-in car purchases available as a rebate on the dealer level, saying

We’d like for people to get a $7,500 rebate on the day they buy the Leaf. We’re doing a lot of talking about it. When you give people that incentive to buy a battery-powered car, they’ll do it. We know these incentives help.

Speaking to Automotive News [sub], LaHood even went as far as to argue that the new direction for the tax credits, which were previously only claimable when filing taxes, would be successful for the reason that it would make the credits more like the Cash For Clunkers program. Apparently LaHood has completely forgotten how riddled with waste, inefficiency, fraud, confusion, delays, unintended consequences and all-purpose madness that program was. And that’s just scraping the surface. Foolish as it is to subsidize vehicles during the “fleecing the early adopters” phase of a new technology rollout (perhaps we should be saving stimulus for the inevitable “trough of disappointment”?), making those credits available at the dealer level is even worse, increasing the hype and incurring C4C-like downsides along the way.

Our second day with the Leaf gave us a chance to really dive into the charging realities of driving an electric vehicle. Most of us are used to filling up our car when the tank is empty or well on the way to empty. If you are shopping for an electric car, throw this mentality out with the oil changes. Think of your car like a 1990s cell phone: plug it in often if you want to be able to use it later.

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When I was a kid I was told that by the time I was 30 we would all be piloting nuclear powered flying cars. Reality, of course, has dictated that gasoline is still the most cost effective way of delivering what the average person considers a “normal driving experience.” In an attempt to change not just how we “fuel” a car, but the very way a car is integrated into our lives, Nissan has released the first volume produced electric car in North America. Yea, yea I know about the GM EV1, Toyota Rav4 EV and the Ford experiments, but let’s be real, Nissan has already sold more Leafs (Nissan tells me the plural is not Leaves) in the first few tsunami-effected months of this year than GM sold during the two years of EV1 production. How did they do it? We borrowed a white Leaf for just under three days to find out why 20,000 have already pre-ordered one of these pure-electric cars.

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Further on today’s results conference at Nissan, I could regale (or most likely bore) you with what you will hear from just about any Japanese carmaker, and possibly from non-Japanese carmakers as well: Last year was a good year, the March 11 tsunami makes this year a challenging year, but what will not kill us makes us stronger, and in ancient China, crisis and opportunity were one and the same.

Now this is Nissan and Carlos Ghosn who has bet a farm in France and one in Japan on the future of the electric car. Ghosn made a few points today that are well worth noting. He talked about nukes, CO2, blackouts – and batteries.

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President Obama devoted his weekly address to energy and transportation policy this week, speaking to the nation from an Allison hybrid bus transmission plant in Indiana. A White House blog post accompanying video of the President’s speech included a large infographic on “The Obama Energy Agenda And Gas Prices,” the transportation-oriented section I’ve excerpted above. This one section is actually a fairly good representation of Obama’s auto-related energy policy preferences, and illustrates why I often find myself criticizing the president here at TTAC.

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Just over one week ago, a Detroit News piece pointed me towards a letter written by Senators Carl Levin and Debbie Stabenow, which took China to task for considering draft legislation that might possibly require more technology transfers to Chinese companies as a precondition to market access. Having chased down both the letter and the US National Trade Estimate it was based on, as well as several reports on the draft legislation itself, I wrote a lengthy piece about how Senators Levin and Stabenow were rattling the saber about what appeared to be a complete non-issue. In that piece, I not only debunked the senators’ concerns, but I also pointed out that China’s local consumer EV subsidies were the far more worrying potential trade barrier, as we have been hearing that they require that all qualifying EVs be built in China and sold with Chinese brands (a condition at odds with at least the 2004 version of China’s Auto Industry Development Plan, which stated “local governments should encourage fair competition among motor vehicles made by different places on the local market. They are not allowed to carry out any discriminative policy or measure which may lead to discrimination against non-locally manufactured automobile products.”). And it turns out that my 2,000+ words didn’t put everyone to sleep, as a new DetNews piece re-reports the Stabenow/Levin letter with the inclusion of a new motivation never mentioned in their actual letter, to wit:

For electric or plug-in vehicles to qualify for incentives under the proposed rules, they must be produced in China — by a Chinese carmaker or in a joint venture with a Chinese company

Ignoring for a moment that this wasn’t explicitly mentioned in the letter, there’s another issue here: subsidies aside, building any car in China requires a joint-venture. More importantly, China need not establish any barriers to the sale of imported plug-in or hybrid cars for the simple fact that the Toyota Prius’s epically weak sales there prove that imported NEVs can’t compete in the market. Of course subsidies may change that, but even more important is the issue of registration limits: if China requires EVs to be locally-made in order to waive Beijing’s registration restrictions, that could create more of a barrier than any cash subsidy. Meanwhile, neither Daimler nor Toyota nor VW nor BMW seems to have a problem with building EVs locally under a JV (cost and supply chain make Chinese production the logical choice anyway, necessitating a JV). The DetNews (and presumably Senators Levin and Stabenow) are getting closer to understanding the problems with China’s New Energy Vehicle Plan, but it seems they may yet have some more TTAC reading to do.

Of all the barriers standing in the way of commercial success for electric cars, the “image issue” is perhaps one of the least understood. Most EV firms have embraced the distinctively Western “green consumption” trend, in which a kind of environmental asceticism drives consumer values of downsizing and ultimately self-denial. But making a conscious choice to not use gasoline and accepting whatever the market happens to offer is not a phenomenon that automakers can expect to sustain itself. If they ever want to achieve mass acceptance, EVs need an image context that goes beyond graywater recycling, “freeganism” and other highly conscious but ultimately self-denying lifestyle choices.

Racing is one obvious way to broaden EV appeal, as it highlights the positive performance aspects of EV drivetrains, but sadly no major OEM will commit to an EV racing series. Besides, racing hardly builds on the existing (if limited) green appeal of EVs. Enter the EV as disaster response vehicle. The NYT has a fantastic story about the use of EVs in rescue efforts after the Japanese quake/tsunami, when gas was largely unavailable. The story proves that EVs, far from being mere lifestyle accessories, can be hugely useful in the right circumstances. And because so many green lifestyle choices stem from a perspective of apocalyptic expectation, this story both broadens and builds on the EV’s existing appeal. Most importantly of all, pictures like the one above will do more to banish the limp-wristed, “anti-luxury” image that curses EVs than just about anything else. Just as SUV buyers would swell with pride seeing an ad image of their Explorer in off-road conditions they would never visit themselves, the image of EVs running first-responder missions in a quake-torn Japan could be of lasting significance.