Wired has some fantastic coverage of Aptera’s coming-of-age struggles, which have been come to a head since the firm received permission to tap the federal ATVM loan program, the most important rite of passage for boutique EV startups. In short, the auto industry insiders led by Paul Wilbur, formerly of Ford and Chrysler, were delaying production for reasons that made little sense to the firm’s founders. One passage by Wilbur poignantly indicates the nature of the rift:
For months we have been receiving important feedback from you, our depositor community, and we have come to realize there were flaws in our initial product assumptions — specifically as it pertains to satisfying the needs of real-world consumers. Our greatest degree of learning came just a few months ago when we asked all of you to participate in a brief survey. This critical piece of research requested insights about your expectations for our company and our products, and we discovered a notable disconnect between our product plan and realistic expectations. Some modifications had to be made. For example, you helped us realize that some trade-offs for convenience (like being able to grab a burger in a drive-thru) might be necessary to make the ownership experience more palatable, even if it cost us a couple tenths of a point on our drag coefficient.
Senator Corker, rest easy: the imports have your back. Tennessee-based Saturn may be shutting down, but Nissan is bringing the manufacture of their electric car, the Leaf, to Smyrna, Tennessee. Nissan made the announcement today as Rutherford County commission member voted to approve the funds required for the project. Under the scheme, Nissan will get $2.5 billion for the project plus a tax holiday of 20 to 40 years. In return, Smyrna will receive, up to, 1300 full time production jobs. That works out to be about $1.92 million per job. Not to mention a drop in tax revenue for the state. Let’s hope this Leaf is attached to an evergreen project and not a deciduous one.
There’s a backlash a brewing over Chrysler’s decision to axe its EV and hybrid program. The move makes sense from an business point-of-view; the company doesn’t have enough money to chase sky pie. Politically, it’s all kind of nuts. Lest we forget—and even the normally automotively absent-minded USA Today doesn’t—ChryCo trotted-out alt power vehicles to secure some $12.5 billion (plus) in federal bailout bucks. And while the zombie car company will import the fuel-efficient Fiat 500 to trigger a hidden-at-the-time clause which surrenders more ChryCo control to Fiat upon selling a new, high mileage vehicle in the U.S., that precious little jewel is NOT what the democratic party’s four-wheeled-oriented tree huggers had in mind. Surely pretending to continue develop the battery-powered vaporware would have been the better bet. That way, when Chrysler returns to the federal trough, they could have played the green card. Now? Fuhgeddaboutit. Which only leaves the jobs card, vs. popular sentiment against more bailout bucks. Methinks the move to kill the ENVI program means that Chrysler is doomederer than before. You?
According to the Detroit News, the Cadivolt is go! Not that the announcement comes as any huge surprise: when has GM ever invested heavily in a new platform and not built a Cadillac version? On the other hand, when was the last time GM built a $40k Chevrolet? More importantly, where does the Caddy version’s price go from there?
Ford’s press release lays down markers for its electric powered vehicle offerings. First up, an all electric version of the Transit Connect small commercial vehicle for 2010. But wait, the Electric Transit Connect is actually the work of Smith Electric Vehicles, a UK based company which has been re-powering conventional commercial vehicles for years. No surprise then that Ford’s Electric Transit Connect looks and specs out just like Smith’s “Ampere” (pdf). This makes Ford’s PR spin a bit hard to swallow when they say: “The initiative leverages the “One Ford” global strategy, delivering pure battery electric power for commercial applications on a global platform.” Slapping your name on someone else’s work must be the newest definition of “One Ford.” Further on, Ford is promising a full electric small car for 2011 and its Volt-zapping plug-in hybrid fin 2012. One can only hope the promised “full electric small car” doesn’t have the name Zap hidden under it somewhere.
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