Demand for Hummer vehicles peaked in 2006 before being obliterated by the financial crisis and a spike in domestic fuel prices. Considering the brand’s most eco-conscious model (the H3) averaged somewhere around 14 mpg in the city, the nameplate probably survived longer than it should have. It took on defunct-status in 2010.
Having failed to sell off the brand, General Motors is still sitting on the property and rumors are stirring that it might be making a comeback… as an electric luxury marque.
Despite sounding like the mad ravings of drug-addled lunatic, GM has its reasons for considering bringing Hummer back to life. Jeep sales took off like cat with its tail on fire after the recession, with annual domestic volumes going from 231,701 units in 2009 to a whopping 973,227 in 2018. It’s doubtful that GM missed that or forgot that it had access to an easily identifiable brand with similar ties to the military and off-road adventure. (Read More…)















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