Once upon a time, Land Rover was a classic British marque and I counted myself proud to have taken delivery of not one (which is mere interest), not two (which is simple optimism), but four new Discoveries and Range Rovers in my twentysomething years.

Now, of course, the “Britishness” of LR is a marketing angle, designed to con the “punters” into parting with increasingly ridiculous amounts of cash for ever more nouveau-friendly vehicles such as the absurd Range Rover Sport HSE Luxury. To make that Britishness more palatable, Land Rover has “formalised” a relationship with the crazy people who used to make the Bowler Wildcat.

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