This has been done before — most notably by Top Gear in the Stewart-Ford days — but this time it’s live, and real, and fantastic.
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Tag: F1
The MP4-12C has a wonderful backstory for those who love and admire the McLaren brand. The McLaren F1’s instant Zeus-like status is a large part of the mystique, but not necessarily all of it. That said, for everyone outside of this world (and price point) you are forgiven if you wouldn’t even consider this over the similarly priced Ferrari 458 Italia….as I probably fit into that category.
This weekend sees the first ever South Korean Formula 1 Grand Prix. This is a push into new markets for Formula 1. This is why they are trying to push into North America and the Middle East. But it seems that it’s receiving a cool reception from the very people whom they are trying to woo. Namely, the car business. (Read More…)
Yesterday Daimler announced that McLaren would be buying out Daimler’s interest in their joint venture Formula 1 team. Many, including board member Erich Klemm, thought this made all kinds of sense. “In the (car) factories, every cent is being turned over three times. The employees are feeling the financial crisis with shorter working hours and loss of income,” he continued. “In these economically difficult times, the company should invest in better marketing of its real cars.” My, what a novel idea!
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