Our recent post asking what possible relevance most automobile racing has to the consumer side of the auto industry has me thinking about a race series idea that’s been percolating in my head for a while. The goal of the concept is to come up with a racing series that will resonate both with consumers (read: auto manufacturers) and racing enthusiasts. So far, I have a pretty good idea of what kind of cars, rules, tracks and schedules would be involved, but as yet I haven’t come up with some kind of catchy acronymic name.

To begin with, it would be based on production cars in North America and the races would be run in all three countries that make up the continent — Canada, Mexico, and the United States. That should get some manufacturers involved, if not fielding works teams, at least in terms of funding, PR, and technical support. (Read More…)