At this week’s FCA investors conference, the floor was opened up to a Q&A session for journalists and equity research analysts. One scribe asked FCA CEO Sergio Marchionne about the prospect of a mid-size pickup, and Marchionne’s answer confirmed what many of us already knew.
Wednesday marks the 16th anniversary of the Daimler-Chrysler merger. One day prior to this milestone, Fiat Chrysler has unveiled their business plan for the next 5 years. While the industry norm is to keep future product plans, brand strategies and sales targets as a closely guarded secret, FCA took the unusual step of making it all public, with FCA CEO Sergio Marchionne headlining the event (billed as a conference for investors) at an event in Auburn Hills, Michigan. Each of FCA’s brands and subsidiaries was given the chance to present their strategy through 2018, with healthy helpings of new vehicles, future technology and corporate strategy being revealed.
Today is Cinco de Mayo, a Mexican holiday used as an excuse by Americans to drink margaritas and eat bad Tex-Mex. But tomorrow, Fiat Chrysler will unveil their next five-year plan, which should clarify the many contradictory product plans being touted by both FCA execs and the media.
Dodge is set to revive the Power Wagon as a high end heavy-duty truck option for Ram buyers.
FCA CEO Sergio Marchionne took to The Globe and Mail‘s editorial pages to make his case for government investment in Chrysler’s assembly plants in Canada. Marchionne is seeking government funds to upgrade the Brampton plant (which builds Chrysler’s rear-drive cars) and the Windsor plant (which builds minivans, and would be upgraded as a flexible plant) as part of a $3.6 billion investment.
While the Canadian International Auto Show is little more than a blip on the radar of the global auto community, this year’s keynote speaker was none other than FCA head Sergio Marchionne gave the keynote address. Marchionne, who immigrated from Italy to Toronto at the age of 14, joked about returning to his “hometown”. Autos.ca managed to film the speech in its entirety, and you can see both parts here.
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